Summary
Overview
Work History
Education
Skills
Additional Information
TRAINING
Timeline
Generic

TROY GROSS

Dacula,GA

Summary

Talented and results-oriented creative professional with experience leading production teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging. Adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.

Overview

25
25
years of professional experience

Work History

Executive Creative/Founder

Epic Wonder Inc
07.2013 - Current
  • www.epicwonder.com
  • Oversee and create branded product videos and images that tell a story and inspire a response for Coca-Cola, TNT, Discovery Kids Channel-The Hub, Cartoon Network, Adult Swim, Holiday Inn Express, Herschend Entertainment, Verizon Wireless.
  • Responsible for all aspects of video production concept to execution.
  • Creative Producer for 360 VR Armchair Quarterback initiative with Nissan and Heisman with TRICK3D and MKTG
  • Direct KIDSTUF family entertainment episodes, working with children and adult professional talent for hybrid live action and video experience for parents and kids at Northpoint Community Church
  • Manage relationships with professional clients and vendors, listening to goals and ideas, helping them create a story that is consistent with their brand
  • Directed SpinMaster Flush Force commercial and creative production team members, to translate the creative vision into reality on Cartoon Network
  • Produce multi-year ad campaign with Rob Riggle for IHG in conjunction with Ogilvy & Mather

Creative Director

Form Films
07.2021 - 06.2023
  • Formfilms.com
  • Collaborate and lead brainstorms with the Form Films content team to tell stories through traditional and interactive video production: https://formfilms.com/interactive
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.
  • Developed high-impact creative videos and promotional content for company campaigns from concept to completion.
  • Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
  • Lead casting sessions, write scripts and direct talent and crew for major commercial brands like Wal-Mart, Procter & Gamble and True Aussie Beef & Lamb
  • Collaborate with Trilith Studios’ creative team to shoot and create an interactive video to help potential clients experience and understand the proprietary Volume Stage by Prysm
  • Pitch Form Films proprietary interactive software, Atlas, to clients looking for data driven analytics and results gathered through smart creative content beyond traditional video

Cartoon Network, Sr. Writer/ Producer

Cartoon Network
10.1998 - 06.2013
  • Brainstormed ideas to create useful content for clients. As well as writing, directing and pitching creative branded content with budget in mind to movie studios and large corporate advertising clients, managing all aspects of video production
  • Wrote and Directed an 8 camera shoot in the middle of New York’s Times Square revealing a life-sized Star Wars X-wing Fighter made of LEGO bricks
  • Wrote and produced P.S.A Spot The Block campaign for the FDA, using animated characters and originally written songs to highlight the nutritional block to help kids make healthy food choices
  • Created Jib and Crash movie sneaks, a marketing objective to promote movies in partnership with Cartoon Network’s brand and audience
  • Created integrated promotional television commercials, sweepstakes and online content based on Cartoon Network sensibility and different client’s brand objectives (Hasbro, Mattel, Nerf, Lego, NASCAR, Johnson & Johnson among others)
  • Directed and interacted with A-list celebrities like Steve Martin, Steve Carell, Jack Black, Taylor Swift, Jackie Chan and many others

Creator/Writer

Cartoon Network
02.2009 - 09.2010
  • Created, RAD ROACH, (Original Animated Short Series) My pitch was one of 6 selected to be green lit for development out of many in house submissions
  • I lead character development, wrote original scripts for six episodes and directed the animation
  • It is still aired on Cartoon Network today in various time slots and seen by millions
  • Managed Internship program for incoming interns; interviewed and trained and mentored chosen applicants

Production Assistant

Cartoon Network Marketing
10.1998 - 02.2000
  • Assisted director in capturing content in Bora Bora with seven families experiencing excursions: In the water feeding sharks, Dive Well, Helicopter shoot, and Jeep Rides
  • Oversee editing of Sizzle Reels for Sales and Marketing meetings
  • Responsible for watching episodes of the different animated shows, knowing character's personalities and their sensibilities to present to various brands for possible integration as well as sales reels.


Education

B.A. - Studio Art And 3D Animation

University of Georgia
Athens, GA

Skills

  • SKILLS
  • Team Member Development
  • Approachable and Outgoing
  • Vendor Management
  • Online Content Development
  • Communications Oversight
  • Creative Thinking
  • Innovative and Visionary
  • Promotional Campaigns
  • Adaptable and Flexible
  • People and Culture

Additional Information

  • 2015, 3 Silver ADDY & 5 Bronze Holiday Inn Express Rob Riggle Campaign, 2012 Kid's Screen, Best Channel Design, Summer Bump, Upchuck 2011 Kid's Screen, Best Integrated Promotion, Diary of a Wimpy Kid 2011 Promax Silver, Website Promotion (Video Based) Boneknapper 2011 Promax Bronze P.S.A., Art Direction & Design, Chowder FDA 2010 Promax Gold, P.S.A. Spot The Block: Nutrients 2008 Kid Power Best Non-Profit partnership, FDA spot the block 2007 Promax Gold P.S.A., Johnson & Johnson: Adult Supervision 2006 BDA Bronze, Hasbro 2005 Promax Silver, P.S.A. PPG water safety: Kid Power award 1st place, 2004 Promax Gold, Nascartoon BDA Gold, Nascartoon+Kid Power award,1st place, Nascartoon 2003 How magazine’s in-house design group of the year 2001 BDA Bronze, Cartoon Network Animated ID's 3

TRAINING

•The Camera & Visual Storytelling, Rockport, ME

•Final Cut Pro Editing, Atlanta, GA  

•Sony Video Camera Operation,  San Jose, CA

•Richard Williams Animation Workshop, Los Angeles, CA

Timeline

Creative Director

Form Films
07.2021 - 06.2023

Executive Creative/Founder

Epic Wonder Inc
07.2013 - Current

Creator/Writer

Cartoon Network
02.2009 - 09.2010

Cartoon Network, Sr. Writer/ Producer

Cartoon Network
10.1998 - 06.2013

Production Assistant

Cartoon Network Marketing
10.1998 - 02.2000

B.A. - Studio Art And 3D Animation

University of Georgia

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