Troy Gullery
Boston,United States
Summary
Experienced CPG Sales Manager with 7+ years of sales expertise, overseeing sales figures, cultivating new accounts, and managing staff. Proven track record of cultivating strong relationships within the company, skilled in business development and passionate about creating mutually beneficial connections. A capable leader proficient in developing and guiding representatives to enhance both sales and skills.
Personal Information
Date of birth: 05/11/1992
No visa sponsorship required.
Overview
9
9
years of professional experience
Work History
District Sales Manager
Red Bull Distribution Company
Boston, United States
01.2024 - 04.2025
- Hiring, training and coaching to account sales representatives to enhance product knowledge, selling skills, and customer engagement
- Achieved a 30% increase in core SKUs in my district through targeted coaching, empowering my reps with the tools needed to upsell and surpass company goals by 5%, reaching 95% of core SKUs in the district
- Consistently delivered at least 9% volume growth each quarter compared to the previous year, showcasing strong and sustained performance
- Partnered with the Key Accounts team, ensuring that sales initiatives are successfully implemented, providing feedback for improvement to increase our optimization in the market
- Collaboration with retail partners to optimize product assortment, pricing, and shelf space allocation based on consumer insights and category trends
- Strategic negotiation of contracts, culminating in the successful closure of business deals
- Leadership of new products into the market through effective launch strategies, sales training, and promotional support
District Sales Leader
Frito-Lay
Boston, United States
05.2023 - 12.2023
- Formulated and implemented strategic plans by leveraging from marketing and sales data to identify trends within different markets to optimize revenue
- Consistently exceeded revenue targets achieving a minimum growth of 24% above plan for Q2, Q3, and Q4
- Drove a 12% increase in customer compliance boosting it to 97%, while empowering my reps to manage their routes more efficiently and provide improved customer service.
- Worked with KAM's to develop strategies for penetrating and expanding key accounts.
- Established and nurtured strong customer relationships to grow sales through the promotion of sales programs, initiatives, and product education.
- Identified areas of business growth, negotiated contracts, and finalized sales in both existing and emerging accounts
- Managed route sales representatives on performance, sales strategies and customer service
Manager
PPM Homes
Ithaca
03.2022 - 02.2023
- Strategic planning, organization and management of 4-5 staff members
- Conducted performance reviews, employee performance conversations, recruitment interviews and resolved problematic issues
- Communicated the progress of key performance indicators to general manager
- Ensured all new hires were equipped with the correct skills and training to achieve standards set by the company
Territory Sales Manager
Coca Cola Europacific
, New Zealand
04.2017 - 12.2021
- Identified and maximized sales opportunities and increased customer retention rates
- In the last three years in my route, I consistently achieved a minimum of 17% volume growth against plan each month .
- Secured a competitor’s multi-store location business, resulting in a complete flip from our main competitor and gaining 100% share of space. This deal projected a 240% revenue growth for the route.
- Identified new customers and successfully implemented onboarding of new clients through cold call meetings developing meaningful relationships
- Worked with on - and off premise customers selling the in-depth liquor portfolio to drive profit margins and establish competitive customer pricing
- Communication with KAMs to keep them updated on the latest developments in my territory, including market trends, competitor activities, and any feedback or concerns from clients
- Established sales goals by forecasting annual sales quotas and projecting expected sales volume for new and existing products utilizing Nielsen
- Experienced in pitching and contract negotiations to develop profitable return of investments for both customers and the business
- Highly regarded for having the ability to develop genuine mutually beneficial relationships with a wide range of different customers
Territory Sales Rep
Griffin's Foods Limited
, New Zealand
05.2016 - 04.2017
- Duties included merchandising, adhering to call cycle and checking compliance
Education
Bachelor of Physical Education -
University of Otago
New Zealand12.2014
Skills
- Contract Negotiation
- Customer Relationship Management
- Leadership
- Industry Trends & Sales Forecasting
- Prospecting and account acquisition
- Business development and planning
- B2B Sales
- Territory cultivation
References
References available upon request
Timeline
District Sales Manager
Red Bull Distribution Company
01.2024 - 04.2025
District Sales Leader
Frito-Lay
05.2023 - 12.2023
Manager
PPM Homes
03.2022 - 02.2023
Territory Sales Manager
Coca Cola Europacific
04.2017 - 12.2021
Territory Sales Rep
Griffin's Foods Limited
05.2016 - 04.2017
Bachelor of Physical Education -
University of Otago
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