Troy Henricks
Brooklyn
Summary
Sales leader with proven ability to drive revenue growth and enhance team performance. Expertise in sales strategy, client relationship management, and market analysis. Strong focus on teamwork, adaptability, and achieving results. Known for leadership, communication, and problem-solving skills.
Overview
10
10
years of professional experience
Work History
Director of Sales
The William Vale
07.2022 - Current
- Develop and execute hotel group sales strategies that increase revenue by [%] annually.
- Lead and mentor a team of four, nurturing a high-performance sales culture.
- Cultivate relationships with corporate clients, travel agencies, and event planners to secure high-value bookings, including hotel buyouts
- Maintain excellent client relationships resulting in repeat bookings, some specific accounts generating over $1.5M in sales
- Collaborate with marketing to implement promotional campaigns through email blast and event.
- Train a team to log and follow up on all leads in Delphi to keep a healthy and accurate GRC.
- Analyze market trends and adjust sales strategies accordingly to stay ahead of competitors.
- Responsible for forecasting, budgeting, and reporting sales performance to senior management.
Senior Group Sales Manager
Senior Group Sales Manager
02.2018 - 07.2022
- Responsible for selling all market segments, all sizes
- Increased group revenue by almost $1M from 2017 to 2018
- Acted as DOSM from July 2018 – October 2018 as Director was on a maternity leave
- Developed and grew relationships with key accounts and negotiate contracts for major C-level executives.
- Attend trade shows and sales missions including CventCONNECT, IMEX and HelmsBriscoe to promote the Hotel to prospective clients
- Maintain exceptional relationships with third party Events Food & Beverage Team, selling their space.
Group and Catering Sales Manager
Hudson Hotel
05.2017 - 02.2018
- Responsible for selling all domestic group market segments as well as international Entertainment and SMERF
- Aggressively prospect new and new accounts through cold calling, knowland compset reader boards, LinkedIn and previous booking history to drive outstanding results
- Train and delegate tasks to the sales coordinators to assist with day to day duties
- Organized NYC blitz week to achieve three days of client meetings with LVMH, Grassroots, JP Morgan, GAP, Facebook and Estee Lauder
Group and Catering Sales Manager
W-New York Downtown
03.2015 - 05.2017
- Promotion from Beverage and Food Talent Coach to Group and Catering Sales Manager
- Emphasis on market segments, including, but not limited to banking, finance, insurance, automotive and communications.
- Prospected new and current accounts to exceed revenue goals through telephone, outside sales calls, site inspections, entertainment and written communication which resulted in 140% to goal for New Business Development
- Consistently paced ahead of STLY revenues for both Catering and Group
- Managed, motivated and trained, Sales Coordinators and Event Team Managers and staff.
- Increased Meeting Planner Satisfaction Index scores to 100% Met/ Exceeded Expectations through excellent customer service of anticipating guest needs and resolving concerns in a rapid and professional manner
- Awarded with ‘Top Producer of Catering’ throughout all Starwood owned and managed properties with budgeted revenues over $1M for NY/ NJ Area
Education
Bachelor of Science - Hotel, Restaurant and Tourism Management
University of Wisconsin-Stout
Menomonie, WI05.2012
Skills
- Delphi Sales Software
- ISAC Sales & Catering
- Tripleseat
- Microsoft Office
- Opera
- Lighthouse
- Sabre
Timeline
Director of Sales
The William Vale
07.2022 - Current
Senior Group Sales Manager
Senior Group Sales Manager
02.2018 - 07.2022
Group and Catering Sales Manager
Hudson Hotel
05.2017 - 02.2018
Group and Catering Sales Manager
W-New York Downtown
03.2015 - 05.2017
Bachelor of Science - Hotel, Restaurant and Tourism Management
University of Wisconsin-Stout
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