Summary
Overview
Work History
Education
Skills
Outside Of Work
Timeline
Generic

Troy Meadows

Asheville,NC

Summary

Results-oriented and strategic Chief Marketing Officer with a proven track record in driving revenue growth and expanding market share within dynamic, competitive landscapes. Possessing a unique blend of visionary leadership and hands-on execution, success has been achieved through the development and implementation of comprehensive marketing strategies aligned with overall business objectives. Demonstrated proficiency in optimizing brand positioning and increasing customer engagement through innovative, data-driven campaigns. Adept at fostering cross-functional collaboration, contributing to the successful launch of products and services and ultimately impacting organizational success. Seeking a challenging Marketing Executive role to leverage expertise in elevating brand visibility, amplifying marketing performance, and delivering sustainable business growth.

Overview

12
12
years of professional experience

Work History

Chief Marketing Officer

Legion of Bloom
01.2018 - Current
  • Worked cross-functionally with Sales, Manufacturing, and Production teams to generate $6 million in annual revenue
  • Managed $500,000 annual marketing budget
  • Crafted and oversaw strategies to grow market share, maintaining a top-10 brand position in a highly competitive and regulated market
  • Developed and maintained company marketing stack
  • Led a 5 person team responsible for all customer acquisition and retention marketing, branding, B2B marketing, and sales support and product development
  • Increased customer retention by 20% by implementing an environmental give back program through sales of our key product lines
  • Conducted Market research to identify product trends and inform product roadmap
  • Crafted GTM strategies for all product lines
  • Planned and executed campaigns at top industry trade shows to increase MQL and SQL generation
  • Utilize data-driven insights to optimize marketing performance, leveraging tools such as Google Analytics, Zoho CRM Suite, and industry-specific Saas platforms, resulting in improved ROI and decreased customer acquisition cost.

Marketing Manager

Legion of Bloom
01.2015 - 01.2018
  • Led content, digital, and social marketing strategy for award-winning cannabis brand with over $4 million in annual revenue
  • Managed advertising budget of $250,000, tracking expenses and ROI and providing regular reporting to senior management, resulting in decreased expenses and increased revenue
  • Managed B2B marketing initiatives, including trade shows, industry events, and partner collaborations, resulting in a significant increase in sales revenue and brand awareness
  • Develop and execute comprehensive marketing strategies across multiple platforms, including email, social media, paid advertising, content marketing, and SEO, resulting in a 28% YOY increase in website traffic
  • Maintained an average email open rate of 47% with an average CTR of 4.2% across multiple B2C and B2B lists
  • Managed 3 member creative team, including graphic design, copywriting, and photo/videography, overseeing all aspects of content creation, including ideation, production, and distribution, resulting in higher engagement and increased brand loyalty
  • Oversaw social media team monitoring customer engagement, and managing online reputation, resulting in improved positive sentiment and decreased negative sentiment
  • Using only organic growth tactics grew Instagram following from 0-18k.

Founder

High Country Guides
01.2012 - Current
  • Tenkara fly fishing, hiking, and trail running guide service
  • Focused on multi-day team building experiences through minimalistic, fast, and light pursuits in the backcountry
  • Taught leave no trace practices and backcountry safety
  • Focused on route planning and backcountry navigation
  • Provided instruction on fly fishing casting techniques, cooking in the backcountry, and how to use ultralight and lightweight camping gear to minimize pack weight and maximize enjoyment.

Education

AA in Film and Video Production -

Full Sail
Winter Park, FL
01.2000

Skills

  • Branding & Identity
  • Integrated Marketing
  • Strategic Planning
  • Marketing Management
  • Project Management
  • Social Media Marketing
  • Creative Design Management
  • Digital Marketing
  • Product Launches
  • Establishing KPI Metrics
  • Business Development
  • Leadership

Outside Of Work

  • Host of the Midpacker Podcast
  • Ultramarathon running
  • Lightweight backpacking
  • Tenkara fly fishing
  • Meditation
  • Tai chi
  • Yoga
  • Cooking

Timeline

Chief Marketing Officer

Legion of Bloom
01.2018 - Current

Marketing Manager

Legion of Bloom
01.2015 - 01.2018

Founder

High Country Guides
01.2012 - Current

AA in Film and Video Production -

Full Sail

Similar Profiles

CREATE PROFILE
Troy Meadows