Troy Plummer

Developing and overseeing company sales strategies on a National level

• Strategic implementation of new markets to facilitate sales growth throughout North America
• Following the Pandemic responsible for Beta Testing the companies first virtual presentation software and transitioned 2,000 agents to the companies first remote sales platform
• Testing and Implementing proprietary presentation software currently used by over 4,000 associates throughout North America
• Oversaw the development of the United States Veteran market allowing access to providing permanent Insurance solutions to over 1 million Veteran Households in 36 months. Growing sales from $1.8 million in 2021 to over $26 million in sales in 2023
• Developed and Implemented sales plans, managed sales teams across North America and collaborated with the marketing and talent acquisition department to to achieve 20%+ YOY growth from 2020 to current
• As a Member of the Board of Directors met with National Sales Managers to implement new training strategies in sales, hiring and leadership development taking sales from $65 million in 2022 to $105 million in 2023

• Oversaw the growth and development of 26 offices throughout the United States and Canada
• Forecasted sales and established processes to achieve sales objectives and related metrics based on location, client demand, and marketing strategies.
• Directed sales support staff in administrative tasks to create strategic marketing plans, development of new online and social media branding to help sales associates create an increase in client awareness and close more deals.
• Ran quarterly leadership development seminars for Regional Sales managers across the US
• Worked with C level executives to plan all semi annual Board of Director meetings through analyzing company data in hiring, training, sales, leads and resource development, quality and marketing

• Responsible for hiring, training, and development of Sales and Office managers throughout all Canadian Provinces
• Developed streamlined hiring and onboarding processes to increase efficiency
• Created, filmed and implemented the companies first virtual training platform to decrease training time of new associates and sales managers by 70% from 2010-2016
• Company sales and revenue grew from $20 million to $46 million 2009-2017