Troy Sebastian Seydel
West Sacramento,USA
Summary
Results-driven Craft Beverage Consultant with extensive experience at Mussetter Distributing, specializing in sales and distribution. Proven ability to increase market share in Northern California through strategic partnerships and brand enhancement, complemented by certification as a Cicerone for quality assurance. Exceptional leadership and communication skills have consistently driven high performance in beverage sales.
Overview
15
15
years of professional experience
Work History
Craft Beverage Consultant
Mussetter Distributing
Auburn, CA
08.2023 - Current
- Responsible for overseeing and achieving beverage sales goals within Woodland, Winters and Sacramento, CA
- Meet with new and existing retailers to promote product portfolio and gain market share
- Maintain proper inventories to ensure product freshness in all assigned accounts
- Sales Consultant to on premise and off premise retail accounts including chain and convenience channels
Field Sales Manager
Bang Energy
, Northern California
01.2022 - 07.2023
- Create, build, and maintain strong partnerships with Distributors and Retailers to grow the VPX Portfolio in assigned territory (Northern California)
- Communicate to our Distributor Partners to execute in trade execution with upcoming promotional programs and activities
- Build strong local level relationships with key decision makers for chain accounts in territory
- Strong emphasis on continued education with Sales Teams on category management, innovation, market conditions, competitor knowledge and trends in their assigned territory
Brand Manager/Outside Sales Account Manager
DBI Beverage & Golden Brands
Sacramento, CA
12.2014 - 12.2021
- Monitor customer preferences to determine focus and sales efforts
- Manage and coordinate multiple on premise and off premise accounts
- Listen to and resolve customers’ concerns regarding products or services
- Inform retailers of new products and services
- Implement creative campaigns to help build and maintain retail relationships
- Managing Inventory; pricing, maintaining displays, rotating stock
- Understanding the current market trends and how they directly influence consumer decisions
- Event Execution – Sacramento Beer Week & California State Fair
- Responsible for obtaining, securing and sustaining key accounts for brands
District Manager I & II
DBI Beverage
Sacramento, CA
06.2010 - 05.2014
- Responsible for overseeing and achieving beverage sales goals within a defined territory
- Manage a team of professionals daily to meet or exceed company objectives
- Maintain staff by recruiting, selecting, orienting, and training employees
- Train and encourage occupational health and safety standards
- Adhere to beverage quality standards
- Coach & maintain Team retail standards “Look of the Leader”
- Manage on premise Sales Account Managers
- Manage craft centric Sales Account Managers
Education
Communications
California State University, Sacramento
Sacramento, CA05-1997
Skills
- Certified Cicerone, Beer Server
- Sales and distribution
- Excellent communication skills
- Organization
- Relationship building
- Attention to detail
- Team leadership skills
- Sensory training
- Brand management
- Quality Control
Intangiblestrengths
- 20 years of beverage wholesaler experience including route sales, merchandising, sales and merchandising team management as well as craft, import and domestic beer brand management.
- Motivated team player with a tireless can-do attitude.
- Impeccable relationship building and maintaining skills across all trade channels.
Awardsandskills
- Certified Cicerone Beer Server
- Sales and distribution incentive winner, Duvel Moortgat, Boulevardia distribution/sales drive, 08/01/18, Drakes, Giant Performers Incentive, 01/01/19
- Excellent communication skills, organization, relationship building and attention to detail
- Team leadership skills - Merchandising Supervisor DBI Beverage Sacramento (06/01/08 – 12/31/10) and District manager 6 years Capital Beverage Co. & DBI Beverage Sacramento
- Sensory training Boulevard Brewing Company: bacterial and chemical off flavor and aroma training
- Brand management, 01/01/16
- Quality Control, 01/01/18, Q1 thru Q4 zero percent defect level
- DBI Beverage Key Account Representative for Total Wine and More Sacramento Valley
Timeline
Craft Beverage Consultant
Mussetter Distributing
08.2023 - Current
Field Sales Manager
Bang Energy
01.2022 - 07.2023
Brand Manager/Outside Sales Account Manager
DBI Beverage & Golden Brands
12.2014 - 12.2021
District Manager I & II
DBI Beverage
06.2010 - 05.2014
Communications
California State University, Sacramento
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