Summary
Overview
Work History
Education
Skills
Timeline
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Troy Sturdivant

Raleigh,NC

Summary

Communications professional with the drive and ability to take ownership and deliver high-quality results on time, within budget and with a sense of urgency. Superior organizational, project, and time management skills coupled with the ability to think with clarity under pressure delivers results that exceed expectations of both clients and internal stakeholders.

Overview

4
4
years of professional experience

Work History

Client Website Specialist

Etix - Rockhouse Partners
06.2022 - Current
  • Managed over 135 design projects from onboarding to post-launch stages for clients across 12+ entertainment verticals
  • Designed automated client onboarding process, which improved project timeline efficiency by 35%
  • Administered website content strategy by facilitating branding efforts for 70+ marketing clients to ensure brand consistency between web properties and digital marketing campaigns
  • Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
  • Maintained accurate record-keeping with proactive attention to client information updates.

Marketing Coordinator

Etix - Rockhouse Partners
06.2021 - 06.2022
  • Collaborated with marketing specialists to develop and execute marketing campaigns for upcoming events; using variety of channels such as email marketing, social media, and digital advertising
  • Implemented segmented email marketing strategy for cart-abandonment users across 15 client accounts; generating 14% increase in email marketing-based revenue
  • Produced, monitored, and reported on effectiveness of marketing campaigns; tracking key metrics such as website purchase funnel success, email open rates, and ROAS
  • Presented analytics dashboards to 15 client accounts on bi-weekly basis

Marketing Intern

Etix - Rockhouse Partners
01.2020 - 06.2021
  • Trained under full-time marketing specialists in industry-standard and pioneering digital marketing strategies
  • Created conversion-focused digital advertisement plans for live events across 12+ entertainment verticals
  • Produced reports tracking digital analytics, email marketing conversions, and ticket sales for bi-weekly client communication

Education

Bachelor of Arts - Communication Studies - Mass Media Communication

University of North Carolina At Charlotte
Charlotte, NC

Skills

  • Adaptability
  • Creativity
  • Time management
  • Conflict management
  • Interpersonal skills
  • Leadership
  • Customer service
  • Empathy

Timeline

Client Website Specialist

Etix - Rockhouse Partners
06.2022 - Current

Marketing Coordinator

Etix - Rockhouse Partners
06.2021 - 06.2022

Marketing Intern

Etix - Rockhouse Partners
01.2020 - 06.2021

Bachelor of Arts - Communication Studies - Mass Media Communication

University of North Carolina At Charlotte

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Troy Sturdivant