Summary
Overview
Work History
Education
Skills
Timeline
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Troy Tirotta

Austin,Texas

Summary

Results-driven Retail Analytics Manager with a proven six-year track record in pricing, promotion, segmentation, assortment, forecasting, and product development within the grocery and convenience retail space. Expertise in implementing tailored pricing strategies, optimizing merchandising execution, and driving retail performance through data-backed decision-making. Skilled at blending creative thinking with advanced analytics to transform complex datasets into powerful insights that enhance sales, execution, and ROI. Demonstrated ability in client consulting, stakeholder collaboration, and strategic storytelling to influence retailer decision-making and foster long-term professional relationships.

Overview

6
6
years of professional experience

Work History

Client Manager – Retail Analytics

NielsenIQ
04.2022 - Current
  • Manage a $10M+ portfolio of 15 Grocery and Convenience retailers, delivering strategic insights on pricing, promotion, and merchandising to optimize sales and ROI
  • Oversee pricing and merchandising strategies across a diverse set of retailers, ensuring data-driven decision-making that aligns with retailer objectives and market dynamics
  • Develop and implement custom pricing strategies, seamlessly integrating retailers' marketing approaches with competitive market dynamics and price sensitivity modeling to drive revenue growth
  • Create and execute advanced pricing and promotional elasticity models, optimizing promotional spend and pricing strategies across multi-million-dollar retail accounts
  • Leverage decision-oriented analytics to guide everyday pricing and promotional tactics, ensuring price leadership and category growth
  • Build automated, interactive dashboards in Power BI and MicroStrategy, enhancing data visibility and reducing manual reporting efforts
  • Partner with retailers to evaluate assortment strategies, assessing incrementality models, cross-category effects, and competitive benchmarks to drive shelf optimization and product placement strategies
  • Conduct in-depth promotional effectiveness analysis, identifying the best-performing discount mechanics, in-store placements, and vendor funding opportunities to improve retail execution
  • Present high-impact insights and strategy recommendations to retailer executives, merchandising teams, and category managers, driving strategic alignment and execution improvements
  • Collaborate with Product, IT, and Account teams to streamline data automation and KPI measurement, improving reporting efficiency and execution tracking
  • Lead process improvements by identifying opportunities to reduce manual work, automate workflows, and improve cross-functional communication

Retail Sales Representative

The Hershey Company
05.2019 - 04.2022
  • Managed sales and merchandising across 15 accounts, driving $5.7M in annual revenue and achieving +8.3% YoY sales growth
  • Developed data-driven selling tools to identify growth opportunities and optimize execution, supporting category sales objectives
  • Led pricing execution, promotional compliance, and inventory management, ensuring optimal product placement and availability
  • Built relationships with store managers and key decision-makers to enhance retail execution and secure incremental merchandising opportunities
  • Partnered with internal teams to implement sales strategies and promotional initiatives, aligning with corporate objectives

Education

B.S. - PUBLIC AFFAIRS - MANAGEMENT

INDIANA UNIVERSITY
Bloomington, IN
12.2018

Skills

  • Market Research & Insights
  • Price & Promotion Strategy
  • KPI Development & Scorecarding
  • Merchandising Strategy
  • Data Automation & Process Improvement
  • Power BI
  • Tableau
  • MicroStrategy
  • SQL
  • Advanced Excel
  • PowerPoint
  • Client & Stakeholder Management

Timeline

Client Manager – Retail Analytics

NielsenIQ
04.2022 - Current

Retail Sales Representative

The Hershey Company
05.2019 - 04.2022

B.S. - PUBLIC AFFAIRS - MANAGEMENT

INDIANA UNIVERSITY

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Troy Tirotta