TROY WILLIAMS
Jefferson,GA
Summary
Detailed E-Commerce Manager with 6 years of hands-on experience overseeing online sales and presence of web companies. Skillful in troubleshooting online website issues, tracking website functionality and organizing promotions. Results-oriented professional possessing great grasp of web design and web analytics software paired with thorough knowledge of SEO. Organized and successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
6
6
years of professional experience
7
7
Certification
Work History
Media Manager
Flywheel
Rogers , AR
2023.02 - Current
- Managed Walmart specific 8 Million dollar book of business with top clients like Purina, Green Giant, Weber, Redbull, Natures Bounty etc.
- Created and managed budgets to maximize brand reach and engagement.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Utilized WhyteSpyder’s proprietary technology to drive the ongoing optimization of the advertising campaigns and drive towards the client's KPIs
- Developed and managed daily, weekly, and monthly reporting, analytics, and performance insights for my clients
- Served as an on-call consultant to dig into every Walmart challenge via emails, calls, in-person meetings, and reports for my clients
- Developed campaign strategy and launching advertising campaigns on behalf of our clients
Customer Success Account Manager
Pacvue
Seattle , WA
2021.02 - 2023.02
- Assisted over 500+ clients in the utilization of this tool with an assignment of 150+ clients consistently.
- Became an expert in advertising for DSP, Instacart, Walmart, Amazon, Criteo, Citrus, Kroger, and DoorDash.
- Assisted customers with onboarding and product setup to foster successful adoption and usage.
- Created customer support strategies to increase customer retention.
- Monitored customer progress and addressed customer inquiries with timely and accurate updates.
- Conducted periodic user training sessions to support customer understanding and product feature utilization.
- Generated reports and communicated results to stakeholders to provide insights into customer success.
- Analyzed customer data to identify trends and develop strategies to improve customer success metrics.
- Established strong relationships with key customers, resulting in increased customer loyalty.
- Utilized customer feedback to inform changes and improvements to customer success plans.
- Created and maintained comprehensive customer success documentation for internal and external use.
- Led process improvement and problem-solving efforts to create standard procedures and escalation policy for customer support team.
- Conducted training and mentored team members to promote productivity, accuracy, and commitment to friendly service.
E-commerce Account Manager/Data Analyst
Tayse Rugs
Calhoun , GA
2020.07 - 2021.02
- Worked Closely with big vendors such as Home Depot, Walmart, and Amazon
- Managed PPC on Amazon with a budget of $50,000
- Implemented email campaigns using Helium 10 and Saigemailer
- Increased annual sales volume within 1 years’ time from $135K to $540K for Amazon SC
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction
- Managed online advertising and promotional participation and analyzed data gathered
- Created and implemented new business opportunities by utilizing strategic networking strategies
- Trained new sales representatives on sales strategies and processes to reduce process gaps
- Planning and executing promotional events and measured data results
- Communicating with buyers and ecommerce sales representatives
- Managed Bazaarvoice star review campaign and performed analysis to grow star ratings.
E-commerce Account Manager/Data Analyst
Swan Hose LLC
Sandy Springs , GA
2019.06 - 2020.07
- Worked Closely with big vendors such as Home Depot, Walmart, and Amazon
- Managed PPC campaigns with a $1000 monthly budget
- Created reports using key data metrics gathered from sales and promotional campaigns
- Lead point of contact for all matters specific to Ecommerce accounts
- Increased annual sales volume within 1 years’ time by $ from $160K to $800K
- Ran PPC campaigns and analyzed results to get better Google real estate and grow sales
- Managed Bazaar voice review campaigns to grow star ratings
- Managed website re-development projects with multiple teams
- Worked to increase SEO optimization via social media and articles
- Established new E-commerce accounts to grow book of business
- Update content on websites, completing data entry tasks, analyzing sales/metrics data from Ecommerce accounts, and finding industry trends to help evolve business strategy
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience
- Held one-on-one meetings with the Vice President of product to identify selling hurdles and offered insight, including product management into how best to remedy such issues
- Managed revenue models, process flows, operations support and customer engagement strategies
- Initiated new sales and marketing plans for product rollouts, including developing sales, distribution and media strategy.
E-commerce Project Coordinator/Analyst
Pet Wish Pros
Buford , GA
2017.11 - 2019.11
- Utilize Ecommerce business platforms such as BigCommerce, Ship Station, and Zentail to help operate a successful pet supply business
- To grow from $2 million in gross sales to $5 million in gross sales
- Perform data entry and mass uploads/edits of products and descriptions online using HTML, Excel and Zentail
- Online product life cycle management
- Meet weekly with company President to track project schedules and updates and discuss upcoming projects
- Responsible for product management and procurement: Over 5k Skus in management and grew from 800 SKUs to 5k in catalog via procurement
- Research brands and perform data analytics to help determine product sales performance
- Regular communication with suppliers to foster and develop professional relationships and ensure product is shipped on time
- Utilize BigCommerce to analyze sales trends and determine product procurement.
Account Specialist
Fastenal
Athens , GA
2016.04 - 2018.04
- Met sales goals and maintained customer relationships via cold calls and in-person client meetings
- Documented customer habits and preferences and recommended product and service updates to management
- Proposed additional service options to clients to capitalize on upsell opportunities
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings
- Worked to develop network by identifying and pursuing new leads, attending industry events and building rapport with clients
- Adhered to standards of quality and service as well as all compliance requirement
Education
B.B.A - Business Management
Georgia Gwinnett College
05.2018
Skills
- Profitero, Salsify, Pacvue, & Flywheel software expert
- DSP Media Management
- Campaign Performance Tracking
- Budget Forecasting
- Marketing Strategy Development
- Google Analytics
- Microsoft Office 365
- Relationship Building
- Digital Marketing Strategy
- SEO Strategy and Execution
Accomplishments
- Achieved a huge improvement in website sales (from $2k to $20k monthly) through effectively managing the website redesign project www.swanhose.com.
- Achieved saving the swan hose company $300,000 by introducing the Bazaarvoice software for improving star ratings on Walmart.com and allowing negotiations to continue with Swan and Walmart.
- Documented and resolved knowledge gap issues at Pacvue which led to greater client service across the CSM team.
- Used Microsoft Excel to develop inventory tracking spreadsheets at PetWishPros.
Certification
- Amazon Advertising Cert, Pacvue - 2022
- Criteo Advertising Cert, Pacvue - 2022
- Salsify PIM Cert, Tayse, 2021
- Profitero Cert, Tayse, 2021
- DSP Cert, Pacvue, 2022
- Walmart Advertising Cert, Pacvue, 2022
- Instacart Advertising Cert, Pacvue 2022
Blacksmithing
I have been blacksmithing for 10 years now and have made a wide range of items from knives and axes to gates and railings. It is something I am truly passionate about and have a small part time business on the side taking custom orders for one off projects. I also volunteer at different historical societies as a blacksmith to help demonstrate and educate the public on this awesome craft and what people on their farms, homesteads, villages did to get by. Currently aspiring to get on the hit TV show forged in fire in the next year or so. If you want to see my work here is my instagram link to my business page https://www.instagram.com/fellowship_ironworks/
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Far and away the best prize that life offers is the chance to work hard at work worth doing.
Theodore Roosevelt
Timeline
Media Manager
Flywheel
2023.02 - Current
Customer Success Account Manager
Pacvue
2021.02 - 2023.02
E-commerce Account Manager/Data Analyst
Tayse Rugs
2020.07 - 2021.02
E-commerce Account Manager/Data Analyst
Swan Hose LLC
2019.06 - 2020.07
E-commerce Project Coordinator/Analyst
Pet Wish Pros
2017.11 - 2019.11
Account Specialist
Fastenal
2016.04 - 2018.04
B.B.A - Business Management
Georgia Gwinnett College
- Amazon Advertising Cert, Pacvue - 2022
- Criteo Advertising Cert, Pacvue - 2022
- Salsify PIM Cert, Tayse, 2021
- Profitero Cert, Tayse, 2021
- DSP Cert, Pacvue, 2022
- Walmart Advertising Cert, Pacvue, 2022
- Instacart Advertising Cert, Pacvue 2022
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