Summary
Overview
Work History
Education
Skills
Awards
Sales Leadership & Performance Benchmarks
Certification
Timeline
Generic

Troy Williams

Sales Director
Centennial,CO

Summary

Sales Leader who brings rainmaker approach to mentoring sales teams and driving peak revenue, with career-long record of success against challenging economic and market factors. Strategic thinker and relationship-builder credited with empowering top-performing reps, winning complex deals, and expanding territory reach. Wide suite of leadership and coaching expertise for teams in high-touch, active account management and selling opportunities.

Overview

34
34
years of professional experience
1
1
Certification

Work History

Sales Director

Pioneer Home Solutions
Denver, CO
01.2024 - Current
  • Dynamic and results-driven sales leader with a servant leadership approach and a proven track record of coaching and developing high-performing sales teams. Highly experienced in motivating team members to achieve both personal and collective goals, while fostering a culture of accountability, growth, and customer focus. Adept at leveraging technology to streamline processes, enhance sales performance, and drive business success. Recognized for adaptability, strategic thinking, and a hands-on leadership style that empowers teams and delivers results.
  • Built and led a high-performing canvassing team responsible for distributing 19,000 targeted flyers monthly, driving consistent lead generation across key residential areas.
  • Designed and implemented a structured and scalable sales process to improve conversion rates and ensure consistency across the sales team.
  • Designed compensation plans for sales team
  • Utilized advanced software tools—Sales Rabbit, Hail Trace, CompanyCam, and JobNimbus—to develop and execute strategic sales and marketing campaigns.
  • Analyzed storm and market data to identify high-opportunity residential neighborhoods, maximizing ROI on outreach and canvassing efforts.
  • Coordinated cross-functionally with production and operations teams to ensure seamless project execution and a strong customer experience.
  • Trained and managed sales reps, providing leadership and performance tracking to align with company goals.
  • Spearheaded the adoption of cutting-edge sales tools and technologies designed to enhance team productivity and streamline workflow processes.

Residential Loan Officer

Northpointe Bank
Denver, Colorado
01.2016 - 01.2024
  • Dedicated Residential Loan Officer with expertise in construction and renovation loans, specializing in Accessory Dwelling units, Container Homes, and Barndominium projects. Proven track record of successfully working with builders and borrowers to secure project funding. Adept at creating compelling marketing content and expanding customer base through product and commercial appearances.
  • Specialized in originating construction and renovation loans for residential properties, with a focus on Accessory Dwelling units, Container Homes, and Barndominium projects.
  • Collaborated closely with builders and borrowers to assess project viability and secure necessary financing.
  • Developed and implemented effective marketing strategies to educate borrowers and builders about the construction loan process.
  • Created original marketing content, including brochures, articles, and Online resources, to simplify the loan application process and enhance borrower understanding.
  • Participated in multiple podcast episodes and commercial productions to promote loan products and increase the customer base.
  • Maintained up-to-date knowledge of industry regulations and lending guidelines to ensure compliance throughout the loan origination process.
  • Kept up-to-date with industry changes by attending conferences, workshops, seminars that focused on mortgage trends impacting the market.
  • Provided exceptional customer service by promptly addressing client concerns and resolving any issues that arose during the loan process.
  • Analyzed applicants'' creditworthiness by reviewing financial documents like tax returns, bank statements which ultimately helped make better-informed decisions when approving loans.

Director of Sales

Windward Studios
Boulder, CO
01.2014 - 01.2016
  • Established sales process and procedure that delivered over 90%+ year-over-year growth of predictable revenue, while growing the sales team through effective hiring and world class coaching
  • Revitalized sales team performance with mentoring and instruction in consultative selling techniques – through effective hiring and coaching. Developing a proven sales process that is affective with current purchasing trends in the technology industry. A global territory with the responsibility of both direct customer interaction as well as partner, government and channel selling. Represent company at industry trade shows and conferences. Development of a compensation plan that drives the correct behavior and rewards
  • Elicited team motivation and educated members on product / sales methodologies.
  • Generated over-quota results in personal contributions, while managing and mentoring sales teams.
  • Revenue Growth: Boosted revenue 90%+ over previous year, with rise in new business revenues and continually strong personal performance.
  • New Sales Process: Reduced sales cycle 60%+ and sharply increased customer satisfaction; implemented pre-sales customer success planning and post-sales implementation steps. Forecasted software implementation steps for turnover to integration / IT partners.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Managed team of sales representatives, providing guidance, coaching and support.
  • Established pricing strategies to maintain competitive pricing and maximize profits.

Regional Sales Director

The Flippen Group
Denver, Colorado
01.2011 - 01.2014
  • Quickly promoted as company’s first Regional Sales Director; revitalizing challenged sales team at international leadership development firm focused on K-12 market and leading 44%+ territory expansion.
  • Revitalized sales team performance with mentoring in consultative selling techniques – transforming educators into well-trained reps coached in solution sales methods. Accompanied team on sales calls, with up to 90% travel throughout 13-state territory, with authority for all strategic planning, incentives, revenue forecasting, sales force development, and travel budgets. Represent company at industry trade shows and conferences. Drive down travel costs and sales expenses with attention to budgets.
  • Strengthened company rank as premier provider of corporate educator training with business in 4 new states; reversed ground-up sales practices by penetrating state Departments of Education for top-down influence. Created repeatable growth trend and jump in forecasted revenue (among largest in company history).
  • Gained rapid familiarity with complex product lines – earning credibility as mentor to educators-turned-reps.
  • Influenced sales teams in government, sports, and corporate divisions to adopt consultative practices.
  • Boosted sales team transparency and accountability by taking forecasts from quarterly to weekly; created rise in average sales price, with shorter sales cycles, from structured planning.
  • Cut sales cycles and spread revenue throughout year, expanding from traditional summertime peak.
  • Led a high-performing sales team, providing coaching and mentoring to achieve ambitious targets.
  • Drove customer acquisition efforts by leveraging extensive industry network and employing effective cold-calling techniques.

Senior Account Manager

Oracle (Decisioneering, Inc.)
01.2007 - 01.2011
  • Target mass license distribution and Six Sigma opportunities, closing global B2B sales of application suite (Crystal Ball) as sole account manager with vertical oil and gas territory. Maximize software adoption across renewable energy, oil and gas, and utility company clients by studying and leveraging market trends.
  • Grew accounts with Chevron, Conoco, Marathon Oil, Baker Hughes, KBR, BP, Sempra Energy, Xcel Energy, Encana Oil & Gas, and Florida Power & Light Company, increasing site-license counts to hundreds per client.
  • As #1 rep in global business unit, coordinated bundled offerings with additional Oracle products, collaborating with matrix resources to bring in software solutions combined with mainstream enterprise agreements.
  • Differentiated product in energy market, positioning software as key modeling forecasting, simulation, and optimization tool for compliance needs.
  • Quickly responded to oil market changes with industry-specific business case and ROI demonstrations.

Senior Account Manager

Oracle / Decisioneering
01.2003 - 01.2007
  • Delivered consistent 150% over-goal performance ($1.64M individual), directing 4 Account Managers in oil and gas sales at software firm (with Denver & Germany offices) and 80 engineering, sales, help desk, and support staff. Opened and grew named accounts at Bank of America, Northrop Grumman, Seagate, and other major corporations.
  • Boosted sales to historic levels by customizing and delivering Web / in-person presentations resonating with Six Sigma, technical, financial, and executive audiences of up to 150.
  • Won sales awards for leading team to peak revenue generation through consultative solution sales.

Senior Center Business Manager

MCI
01.1999 - 01.2003
  • Repeatedly promoted based on individual and management revenue achievement, addressing intensely competitive consumer market with pricing and service strategies, while retaining quality sales talent.
  • As #2 manager in charge of 1,200-seat call center, surpassed revenue goals with productivity improvements and direction for sales reporting, communications, and recruiting teams supporting Inside Sales and Customer Service operations. Held authority for $6M annual compensation and incentive budget.
  • Averted shutdowns experienced by other centers with efficiency and sales enhancements; won 11 total President’s Club and Circle of Excellence Awards for Top 10% and Top 3% results.

Sales Manager

MCI
01.1995 - 01.1999
  • Outsold competition, managing 6-8 Sales Supervisors and 120 indirect sales reports in cutthroat B2C market, invigorating sales performance with innovative staffing and training techniques. Groomed 24 sales reports into management roles—and used promotion opportunities to retain staff.

Sales Account Supervisor

MCI
Colorado Springs, Colorado
01.1992 - 01.1995
  • Supervised 16-20 Sales Associates in service agreement sales; staffed, trained, and monitored employees to achieve revenue goals after earning promotion based on B2C sales results of hardware and telecom services.
  • Achieved higher client satisfaction ratings through consistent communication and problem resolution.
  • Negotiated prices, terms of sale and service agreements.
  • Utilized strong analytical skills to track sales performance, making adjustments as needed to meet targets.
  • Anticipated clients' needs by staying in touch on regular basis.

Education

Bachelor of Business Management -

University of Phoenix

Six Sigma Projects & Seminars

Decisioneering

Skills

  • Solution Selling

  • Market Trend Analysis

  • Competitive Intelligence

  • Business Development

  • Budget Oversight

  • Sales Force Development

  • Custom Presentations

  • Key Accounts

  • Team Motivation & Mentoring

  • Enterprise-level Solutions

Awards

Senior Sales Manager role at Oracle, winning Circle of Excellence Awards for facilitating software sales growth; served as customer relationship owner and sales manager credited with assisting reps to grow pipelines., 212% and 198% over-goal achievement as Senior Account Manager supervising sales reps charged with tailored presentations to corporate audiences., 8-time President’s Club performance at MCI, plus 3 Circle of Excellence (Top 3%) awards for revenue results.

Sales Leadership & Performance Benchmarks

  • Top 50 in company wide Loan Officer performance for past 3 years.
  • Revitalized sales team and performance, quickly staffing 75% of team and building high-performance reps
  • 42% year-over-year forecasted rise in sales revenue as Regional Sales Director at education products company – countering trend of education budget cuts and economic downturn by coaching teams to forge relationships, manage accounts, upsell existing customer base, and request referrals key to winning new business.

Certification

Licensed Commercial Drone pilot

Timeline

Sales Director

Pioneer Home Solutions
01.2024 - Current

Residential Loan Officer

Northpointe Bank
01.2016 - 01.2024

Director of Sales

Windward Studios
01.2014 - 01.2016

Regional Sales Director

The Flippen Group
01.2011 - 01.2014

Senior Account Manager

Oracle (Decisioneering, Inc.)
01.2007 - 01.2011

Senior Account Manager

Oracle / Decisioneering
01.2003 - 01.2007

Senior Center Business Manager

MCI
01.1999 - 01.2003

Sales Manager

MCI
01.1995 - 01.1999

Sales Account Supervisor

MCI
01.1992 - 01.1995

Six Sigma Projects & Seminars

Decisioneering

Bachelor of Business Management -

University of Phoenix

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