Troy Woolfolk
Austin,Texas
Summary
Demonstrates strong analytical, SEO best practices, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
11
11
years of professional experience
Work History
DATA ANALYTICS MANAGER
IBM
03.2022 - 05.2024
- Established Key Performance Indicators (KPIs) tailored to various product teams, enabling accurate performance measurement and data collection for goal tracking.
- Analyzed large datasets to identify trends and patterns in customer behaviors.
- Utilized advanced querying, visualization and analytics tools to analyze and process complex data sets.
- Created and implemented new forecasting models to increase company productivity.
- Developed complex dashboard and reporting tools to track business performance metrics.
Organic Growth Analytics
Google (Fractal Agency) (Dual Employment, IBM)
11.2023 - 02.2024
- Implemented SEO technical audits to view the page's performance and fix any issues that may cause a negative performance.
- Developed customized reports, summarizing and presenting data in visually appealing format.
- Deployed predictive analytics models to forecast future trends.
- Leveraged AI solutions (Machine Learning (clustering)) addressing reporting needs/gaps.
SEO & PPC Analytics Manager
IBM
07.2016 - 03.2022
- Reviewed and optimized internal pages to improve keyword targeting URL strategies, website architecture and content.
- Optimized copy and landing pages for search engine marketing purposes.
- Completed keyword research to target clients based on keyword targeting.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
SEO Manager
Academy Sports + Outdoors
07.2013 - 07.2016
- Developed and implemented quality link-building strategies.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Worked with development team to properly implement SEO best practices on newly developed code.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Education
Artificial Intelligence -
University of Texas, McCombs School of Business
Austin, Texas01.2024
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University of Michigan
12.2011
Skills
- Search Engine Optimization
- SQL
- Python
- Data Visualization
- Data Analysis
- Keyword Optimization
- Keyword Research
- Machine Learning
- A/B Testing
- Competitive Analysis
- Team Management
- API
Timeline
Organic Growth Analytics
Google (Fractal Agency) (Dual Employment, IBM)
11.2023 - 02.2024
DATA ANALYTICS MANAGER
IBM
03.2022 - 05.2024
SEO & PPC Analytics Manager
IBM
07.2016 - 03.2022
SEO Manager
Academy Sports + Outdoors
07.2013 - 07.2016
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University of Michigan
Artificial Intelligence -
University of Texas, McCombs School of Business
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