Trudy Seeber

Responsible for the strategic direction, operational performance, and growth of the bank's retail division. Developed and executed sales and service strategies, managed branch operations, and lead and mentored branch management. Ensures an exceptional customer experience while maintaining regulatory compliance, engaging in community support and monitoring financial performance and market trends to maintain a competitive advantage. Lead and collaborated with cross-functional teams for the successful completion of major projects, resulting in increased efficiency, revenues and growth of core deposits.

• Altered sales goals from 9 categories to 5, aligning with bank's strategic growth priorities
• Transitioned incentive compensation from bank-wide to performance-based to emphasize growth over service culture
• Chaired Deposit Product Review committee to develop consistency amongst product types, resulting in the retirement of 92 products
• 5.5% YOY deposit growth, exceeding goal set in 2024 Strategic Plan
• Founding member of the Fraud committee created to develop a streamlined process for fraud reporting, resulting in a 91% reduction of bank loss YOY
• Championed the transition from account opening and maintenance from commercial team to retail
• Developed, proposed launched the Assistant Relationship Manager position, created to further develop the career path in retail as we;; as filling a much needed talent and supervisory gap

• Delivers world-class concierge service to customers, colleagues and the community through active engagement. Develops and implements business plans to drive revenue in achievement of Bank goals while maintaining focus on the customer experience. Equips branch staff with information, training and tools for successful interactions with customers, partners and personal career growth. Maintains operational integrity within compliance and other Bank departments.
• Opened and managed multi-site de novo branch expansions in Clifton Park and Queensbury market
• Inaugural Better Leadership graduate
• Fosters career growth of individuals into promotional and management-level positions
• Facilitated mortgage purchases via partnership with Homestead Funding
• Cultivated from idea to event, Pioneer Grand Carnival

• Responsible for the administration and implementation of daily operations for a full-service branch office. Developed growth with new deposit accounts, enhanced existing deposit relationships, business lending, equity lending and expense management while maintaining a superior level of customer service.
• Managed the region’s Asset Generation goal by reporting to Market Leaders, hosting conference calls and organizing special calling efforts

• Responsible for overseeing 400+ business clients in the Capital District Area. Enhanced relationships with existing clients by a needs-based approach to their business. Grew portfolio by referrals from existing clients, Accounting and Banking partnerships as well as cold-calling strategies.