TRUDY M. ARELLANO
Sales
Altadena,CA
Summary
Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Salon Sales Manager
Beauty Solutions, LLC
09.2015 - 09.2021
- Acquire potential clients by leveraging networking opportunities, implementing cold calling strategies, and utilizing referrals.
- Routinely surpassed monthly targets for expanding client base, resulting in significant improvements in company profitability.
- Successfully established an average of six new doors monthly.
- Elevated customer satisfaction levels by promptly addressing concerns, delivering expert assistance, and consistently maintaining the company's lowest return rate, which typically remained below 0.02%.
- Fostered brand loyalty through the provision of comprehensive knowledge and prompt customer service.
- Successfully leveraged emerging opportunities while sustaining a steady growth rate exceeding 22%.
- Achieved a substantial sales increase from $174,000 (annual) to $780,000 (annual) within a four-year period.
- Repeatedly acknowledged as one of the top 10% Sales Consultants for Kevin Murphy in North America, including Canada and Mexico, on multiple occasions.
Store Manager
Origins - An Estee Lauder Company
10.2012 - 09.2015
- Increased sales from $252,000 (yearly) to $624,000 (yearly) in three years.
- Provided strategic coaching to the staff, empowering them to effectively utilize upselling techniques, foster strong relationships, and consistently achieve sales targets, surpassing goals.
- Enforced budget compliance by closely monitoring expenditures and advocated for expense control through meticulous implementation of loss prevention strategies and precise inventory management.
- The store consistently achieved the lowest loss rates for five consecutive inventory assessments, typically maintaining levels below 0.05%.
- Established a robust presence in Pasadena by promptly addressing customer concerns and actively contributing to the community through charitable initiatives, thereby cultivating a strong reputation.
Cosmetic Counter Manager
Nordstrom
09.1997 - 01.2000
- Established clear performance expectations for the team, conducted regular evaluations, and implemented corrective actions or merit-based increases.
- Achieved a significant improvement in customer satisfaction ratings, with multiple 100% mystery shop scores.
- Amplified sales from $92,000 (annual) to $181,000 (annual) within a year for the counter.
- Attracted new customers through innovative customer appreciation events and exclusive sales, leveraging cross-selling techniques.
- Motivated employees to boost sales and foster customer loyalty through proven mentoring and management strategies.
Education
FIDM
Skills
- Revenue forecasting
- Client relationship management
- Lead Identification and Generation
- Active Listening
- Self-Motivation
- Detail Oriented
- Cultural Awareness
- Team Player
- Account and Territory Management
- Problem Solver
- Market Research
- Google Workspace
- Microsoft Office
- Social Media
Certification
- Kevin Murphy - Consecutive winner 2016,2017,2018, and 2019 of yearly incentive excursion for brand.
- Grew territory from $174,000 to $780,000.
- Ranked #1 in Southern California from 2016 to 2018.
Timeline
Salon Sales Manager
Beauty Solutions, LLC
09.2015 - 09.2021
Store Manager
Origins - An Estee Lauder Company
10.2012 - 09.2015
Cosmetic Counter Manager
Nordstrom
09.1997 - 01.2000
FIDM
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