T. Scott Hughes
Creative Lead
Roanoke,VA
Summary
Expertise in managing social media platforms, understanding trends, and producing creative content that resonates with target audiences. Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills, and committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work History
Creative Lead
Strategic Digital Systems
5 2024 - 9 2024
- Oversaw creative direction for digital campaigns, enhancing brand messaging through innovative design and content
- Managed a team of designers and content creators, driving collaboration and consistent brand storytelling
- Introduced new multimedia formats, including interactive videos and AR, that boosted user engagement by 30%.
Digital Marketing Consultant
Strategic Digital Systems
12.2023 - 05.2024
- Led digital marketing strategies, focusing on data-driven solutions to optimize online presence and increase ROI
- Developed and executed targeted ad campaigns across multiple platforms, leading to a 20% increase in client conversions
- Analyzed consumer behavior and market trends to adjust content strategy and maximize engagement.
Social Media Marketing Specialist & Videographer
National Aviation Academy
07.2022 - 08.2023
- Achieved the company's #1 most-liked Instagram post within the first month
- Launched and managed the first TikTok campaign, amassing over 1.5 million views
- Spearheaded a creative social media rebrand, introducing engaging and humorous content that replaced stagnant imagery with dynamic videography.
Director of Content Creation
Type 1 Tactical & Citizen Soldier Arms
12.2020 - 06.2022
- Led content generation and management for two e-commerce brands across all social media platforms
- Expertise in digital advertising on Facebook, Instagram, Reels, TikTok, and YouTube
- Created 3D renders using Blender to elevate e-commerce product visuals, enhancing the brands' digital presence and website professionalism.
Education
Bachelor's Degree in Media Studies, Concentration in Advertising -
Radford University
08.2017 - 05.2020
Skills
Campaign Management
Adobe Suite
Sprout Social
3D Rendering
Product Photography
Final Cut Pro X
Strategic Thinking
Social Media Strategy
Video Editing
Project Leadership
Marketing Communications
Deadline-oriented
Timeline
Digital Marketing Consultant
Strategic Digital Systems
12.2023 - 05.2024
Social Media Marketing Specialist & Videographer
National Aviation Academy
07.2022 - 08.2023
Director of Content Creation
Type 1 Tactical & Citizen Soldier Arms
12.2020 - 06.2022
Bachelor's Degree in Media Studies, Concentration in Advertising -
Radford University
08.2017 - 05.2020
Creative Lead
Strategic Digital Systems
5 2024 - 9 2024
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