Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Tsung-Pei Yu

Tsung-Pei Yu

Edmonds,WA

Summary

Enthusiastic sophomore with a deep interest in business, actively seeking opportunities to gain hands-on experience and practical insights. I am excited to join the Business Impact Group and contribute to the National Consulting Program (NCP), I am eager to apply my coursework knowledge, problem-solving skills, and creative thinking in real-world consulting projects. Joining this student-led initiative would allow me to help make a meaningful impact while furthering my professional growth.

Overview

1
1
year of professional experience

Work History

Product Marketing Intern

CTrun
06.2024 - 09.2024
  • Conducted market research to identify industry trends, customer preferences, and opportunities, guiding marketing strategies for Pokémon Go, Peppa Pig, and Attack on Titan.
  • Supported the development of product positioning and messaging based on customer needs and budgets. Specifically collaborated with the product team to design add-on merchandise, generating over 6.8 million NTD in additional sales per event.
  • Assisted in designing IP-specific merchandise packages and marketing strategies with product manager, resulting in 45,000 Pokémon Go registrations in 11 days and over 7,200 Peppa Pig family registrations.
  • Collaborated with advertising departments to develop advertising strategies according to the audience segment. Significantly enhancing click-through rates and registration conversions while reducing ineffective spending and resource waste.
  • Advised the advertising manager by recruiting a passionate IP and anime enthusiast as a social media editor, boosting customer interaction with plot-related content and increasing comment engagement by six times compared to before.




Customer Service Intern

CTrun
07.2023 - 08.2023
  • Assisted participants with marathon event registration issues, addressing inquiries and resolving problems related to registration, payment, and event details with effective solutions.
  • Provided timely and clear solutions to issues such as incorrect entries, payment discrepancies, and logistical questions, resulting in an 18% decrease in registration-related complaints.
  • Worked closely with colleagues to identify recurring issues and develop collaborative solutions, leading to a 27% improvement in customer satisfaction scores.
  • Increased first-contact resolution rate by effectively utilizing resources available within the organization.

Education

Bachelor of Arts - Finance (Intended)

University of Washington
Seattle, WA
06.2027

Skills

    Problem Solving & Analytical Thinking

    Teamwork & Collaboration

    Market Research & Analysis

    Target Market Identification

    Product launch planning

Languages

Mandarin
Native or Bilingual

Timeline

Product Marketing Intern

CTrun
06.2024 - 09.2024

Customer Service Intern

CTrun
07.2023 - 08.2023

Bachelor of Arts - Finance (Intended)

University of Washington

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Tsung-Pei Yu