Tuhina Singh
Seattle,WA
Summary
Award-winning marketing leader with 9+ years of experience launching products, scaling brand discovery, and improving conversion through full-funnel campaigns across retail, digital, and onsite ecosystems. Strong track record in GTM planning, branded activations, experimentation, and cross-functional execution. Experienced in using analytics, AI, and content strategy to drive measurable growth.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Associate - Content & Communications
City of Kent
Kent, USA
01.2025 - Current
- Delivered multi-channel campaigns (video, onsite, digital) from concept to launch.
- Produced civic video series generating 100K+ organic views across 10 videos.
- Built scalable workflows improving campaign turnaround and stakeholder coordination.
Marketing & Branding Advisor
City Greens
Seattle, USA
01.2025 - Current
- Developed GTM messaging and campaign assets for lifestyle SKUs across digital + retail channels
- Improved product discovery through SEO optimization and merchandising structure
- Executed seasonal campaigns aligned with marketing calendars and promotions.
- Seattle
Associate Creative Director - Marketing
Publicis Groupe
01.2021 - 01.2025
- Led GTM campaigns, branded activations, and launch programs for Bosch, Spotify, AIS, and Ninjacart.
- Delivered Ninjacart rebrand + digital film (5M+ views) improving brand discovery and trust.
- Built a 140+ page global brand book aligning messaging and execution across markets.
- Scaled BGSW LinkedIn from 200K → 1M organic followers via thought-leadership content strategy.
- Created modular campaign toolkits enabling scalable multi-market launches.
- Won Big Bang Gold/Silver & Digies Gold for performance-driven campaigns.
Head of Paid Marketing - Creative
Pixis One
01.2021 - 12.2021
- Led AI-driven campaigns for D2C brands including HelloFresh.
- Built modular A/B testing frameworks across ads, email, and landing pages.
- Created Excel dashboards to analyze performance and optimize ROI.
Head of Branding & Communication
Traya Health
01.2020 - 01.2021
- Increased conversion 1.5% → 2.5% in 3 months via funnel redesign and expert-led content.
- Grew organic traffic 2.5x through SEO and content restructuring.
- Delivered brand refresh improving operational efficiency 18%.
Content Supervisor
Pink Lemonade
01.2019 - 01.2020
- Managed integrated campaigns for GE Healthcare, Ajio, and Udaan.
- Reduced revision cycles 40% using workflow automation and tracking.
Copywriter → Senior Copywriter
Lowe Lintas & Leo Burnett
01.2015 - 01.2018
- Developed national campaigns for Google, Surf Excel, Dream11, Volkswagen, and Voot (50M+ users).
- Surf Excel campaign earned Effie Gold for effectiveness.
Education
Bachelor's - Mass Communication & Video Production
St. Xavier's College
Google Digital Marketing & E-commerce Certificate -
Google
Google AI Essentials -
Google
Skills
- GTM Strategy
- Product Launch Marketing
- Onsite Campaigns
- A/B Testing
- Marketing Analytics
- Discovery & Conversion Optimization
- Campaign Operations
- Marketing Calendars
- Cross-Functional Leadership
- Generative AI Workflows
- Excel
- Google Analytics
- Shopify
- HubSpot
- Airtable
- Canva
- Sprout
- Meta Suite
- Mailchimp
Certification
- Google Digital Marketing & E-commerce Certificate
- Google AI Essentials
Timeline
Associate - Content & Communications
City of Kent
01.2025 - Current
Marketing & Branding Advisor
City Greens
01.2025 - Current
Associate Creative Director - Marketing
Publicis Groupe
01.2021 - 01.2025
Head of Paid Marketing - Creative
Pixis One
01.2021 - 12.2021
Head of Branding & Communication
Traya Health
01.2020 - 01.2021
Content Supervisor
Pink Lemonade
01.2019 - 01.2020
Copywriter → Senior Copywriter
Lowe Lintas & Leo Burnett
01.2015 - 01.2018
Bachelor's - Mass Communication & Video Production
St. Xavier's College
Google Digital Marketing & E-commerce Certificate -
Google
Google AI Essentials -
Google