Tunara Moore
Upper Marlboro,MD
Summary
Digital media professional with hands-on experience in content strategy, social media management, and digital advertising. Skilled in driving engagement through creative campaigns and data-driven decision-making. Strong focus on team collaboration and achieving results, adapting seamlessly to changing needs. Known for expertise in SEO, analytics, and multimedia production. Reliable and results-focused, ready to elevate digital presence.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Digital Media Manager
AACTE (American Association of Colleges for Teacher Education)
05.2022 - Current
- Spearheaded AACTE’s full website redesign, leading cross-functional collaboration on architecture, content, and accessibility to modernize the association’s digital presence and improve engagement.
- Direct AACTE’s digital communications strategy across web, social, email, and multimedia platforms to strengthen brand visibility and member engagement.
- Manage the organization’s digital ecosystem, including aacte.org, Ed Prep Matters blog, Connect360 community, YouTube channel, and all major social media accounts.
- Designed and produced digital and print graphics for campaigns, web banners, Connect360, promotional brochures, Annual Meeting signage and mobile app and AACTE-branded stationery.
- Increased social media audiences through engaging, data-driven content strategies: +53% on Instagram, +97% on LinkedIn, +11% on Facebook.
- Developed and executed integrated campaigns such as Where in the World Is AACTE, Road to AACTE25, and 75 Days 75 Ways, driving measurable increases in reach and participation.
- Managed Feathr.co digital member campaigns (audience targeting, remarketing, and digital ads) and Tribute.co member storytelling platform to amplify visibility and community engagement.
- Led digital promotion and analytics for flagship programs and events including the Annual Meeting, Washington Week, Leadership Academy, and the Holmes Program.
- Oversaw Google Analytics 4 (GA4) dashboards, quarterly KPI reporting, and digital ad portfolio to deliver insights and ROI analysis to leadership and the Board.
- Directed YouTube growth strategy, targeting a 500+ subscriber milestone by 2027 through content optimization and cross-platform promotion.
- Supervised and trained AACTE’s marketing intern, providing guidance on content creation, analytics, and brand standards.
- Led internal storytelling initiatives such as Get to Know AACTE Staff and Holmes Scholar Spotlights, enhancing internal culture and external brand connection.
Marketing Specialist
Self Employed
01.2022 - 05.2022
- Develop campaigns and specific marketing strategies for clients
- Track key metrics and developed spreadsheets and data models
- Identify appropriate marketing channels and target customers for campaigns
- Monitor social media questions and comments and appropriately responded
- Update customer database and generated lists and counts for direct marketing projects
- Update social media platforms with the latest news and corporate details
- Repurpose and optimized existing content for use in different mediums
- Develop marketing content such as blogs, promotional materials, and advertisements for social media
- Analyze and report social media and online marketing campaign results
- Increase customer engagement through social media
- Coach employees company-wide on content creation best practices
- Set clearly defined goals to drive customer retention, brand awareness, and website or social media traffic
- Communicate with followers to promptly respond to queries and monitor reviews
- Engage relevant influencers to build brand awareness
- Improve page content, keyword relevancy, and branding to achieve search engine optimization goals.
Marketing and Event Sales Manager
The Stadium Group LLC
07.2016 - 03.2020
- Grew company's customer database by more than 20k
- Draft celebrity engagement contracts
- Create marketing schemes, promotions, and new event ideas to draw new customers
- Conduct weekly meetings with ownership and management to discuss weekly marketing
- Spearheaded market research to identify branding opportunities, cement strategies, and sustain a loyal customer base
- Work with multiple vendors such as Breakthru Liquors, Southern Glazers and
- ALSCO
- Schedule photographer and videographer to record all special events
- Plan and publish social media posts to advertise events on Facebook,
- Instagram, and Google to 60k+ audience
- Create radio advertisements to reach broader audience
- Create various in-house marketing materials, including emails and texts
- Supervise art and graphics creation, such as flyers and promotional videos to drive effective marketing
- Conduct market research and analysis; monitor business developments and market trends
- Increase website traffic using cutting-edge inbound marketing techniques
- Design and distribute quarterly customer surveys
- Ensure that company website is up to date with current promotions and events
- Collaborated with designers and editorial team on marketing materials
- Managed monthly marketing budget in excess of $5,000.
Hostess Manager
The Stadium Group LLC
05.2014 - 07.2016
- Manage and direct a group of 7 VIP hostesses
- Deliver prompt and courteous customer services in all guest interactions
- Coordinate weekly schedule for front door staff
- Promote bottle service for VIP customers
- Interview, hire, and train new employees to support swift onboarding and high productivity
- Escort customers to the designated VIP section
- Process large cash and credit card transactions
- Maintain welcoming environment for VIP customers; ensured the fulfillment of guest requirements
- Foster elevated customer experience to generate a loyal clientele
Call Center Rep
Intralot
02.2011 - 04.2015
- Address and resolve telephone inquiries; provide excellent customer service to
- DC Lottery retail agents; determine caller needs and provides appropriate recommendations
- Perform troubleshooting and diagnosis of lottery equipment via telephone and escalate issues properly; generated daily reports; logged details of customer calls in company software systems
- Retrieve DC Lottery retail information using BOS Productions
- Maintain knowledge of 3G/4G equipment and DSL
- Conduct onsite visits to DC Lottery retail agents to support the Marketing
- Coordinator
- Assist Marketing Coordinator with survey collection and marketing promotions
- Plan service/work schedules for technicians per their area of work
- Track service technicians' locations throughout scheduled hours
- Authored records for dispatches including use of company equipment and products
- Provided administrative office support
Education
Master of Arts - Public Relations
Full Sail University
Winter Park, FL09.2023
Bachelor of Science - Digital Marketing
Full Sail University
Winter Park, Fl03.2022
Skills
- WordPress
- Donorbox
- Microsoft Office (Word, Teams, Outlook, Excel, PowerPoint)
- Feathrco
- Tributeco
- Impexium
- Cadmium
- Google Spreadsheets
- Data Analytics
- SEO Strategies
- Google Analytics
- STOVA
- Instagram, Twitter, LinkedIn, Facebook
- Magnet Mail/ Higher Logic
- Canva
- Adobe Creative Suite
- Hootesuite
- Loomly
- Asana
Certification
- Google Analytics
- Google Ads
Timeline
Digital Media Manager
AACTE (American Association of Colleges for Teacher Education)
05.2022 - Current
Marketing Specialist
Self Employed
01.2022 - 05.2022
Marketing and Event Sales Manager
The Stadium Group LLC
07.2016 - 03.2020
Hostess Manager
The Stadium Group LLC
05.2014 - 07.2016
Call Center Rep
Intralot
02.2011 - 04.2015
Master of Arts - Public Relations
Full Sail University
Bachelor of Science - Digital Marketing
Full Sail University