Summary
Overview
Work History
Education
Skills
Websites
Passion
Courses In Progress
Timeline
Generic

Ty George

Mebane,NC

Summary

Creative professional with expertise in visual storytelling and brand development. Adept at leading teams to produce compelling visual content that aligns with client needs. Known for fostering collaborative environments and driving successful project outcomes with flexibility and reliability.

Overview

9
9
years of professional experience

Work History

Art Director & Senior Designer

Freelance
01.2020 - Current
  • Art-directed and crafted detail-oriented style guide presentations to help improve brand consistency across media outlets, simplifying onboarding processes
  • Designed and managed digital assets for clients using Adobe CC and management software, such as Photoshop, Illustrator, InDesign, Express, Acrobat, and Notion
  • Developed a creative ecosystem for clients to view projects of visual identities, icons, typography, pitch decks, logos, social media graphics, and campaign materials

Art Director/Lead Graphic Designer

Relias Learning, LLC
01.2022 - 01.2023
  • Collaborated with stakeholders to develop innovative marketing campaigns that met B2B objectives, resulting in an increase in customer engagement by 40%
  • Presented informative presentation decks covering structured layouts and color theory to educate stakeholders on innovative implementations to guarantee brand consistency
  • Assigned, managed, and delivered creative projects with tight deadlines using Airtable, ensuring all deliverables were organized and maintained at a high-quality standard
  • Collaborated weekly with the creative director and team discussing solutions using Miro, enhancing individual skills development, team performance, and coordination
  • Conducted internal reviews and mentored senior graphic designers, providing unique creative strategies for best design practices to help improve customer engagement

Lead/Senior Graphic Designer

World Tavern Entertainment
01.2016 - 01.2020
  • Collaborated with CEO and stakeholders to design and discuss pitch decks for national and in-house marketing materials for Buffalo Wild Wings, Applebees, and WTE
  • Played a crucial role in building an Identity for an in-house product called Barshift, helping clients streamline physical and digital marketing material more efficiently
  • Crafted an array of designs for trade shows and poker tournaments in Las Vegas, The Mohegan Sun Poconos, and Ohio, averaging 20%-30% more leads post-event
  • Designed creative visual solutions for digital and print campaigns using Photoshop, Wix, Illustrator, and InDesign that generated 30-40% more client leads
  • Contract Graphic Designer for Attraction's Dining and Value Guide
  • Graphic Design Internship for the Department of Transportation (OST)

Education

Bachelor of Science - Graphic Communication Systems

NCAT School of Technology
01.2015

Associates of Science - Graphic Design

The Art Institute
01.2013

Skills

  • Creative Direction
  • Adobe Creative Suite
  • Branding
  • Visual Identity
  • Microsoft Suite
  • Style Guide
  • Excellent team player
  • Artistic vision

Passion

Driven by using design to craft compelling narratives, transforming culture and brand perspective. Intrigued by neuromarketing tips and techniques to communicate brand marketing, fostering creative innovation.

Courses In Progress

  • Advanced Digital Usability and Accessibility Course - Deeper dive into coding mobile & web applications to meet international W3C standards, managing accessibility in projects and in organizations, and how accessibility can expand market reach and minimize legal risk.


  • Google Cybersecurity Certificate - Learning how to identify and mitigate common risks, threats, and vulnerabilities using industry standard tools such as: Python, Linux, SQL, Security Information and Event Management (SIEM) tools, and Intrusion Detection Systems (IDS).

Timeline

Art Director/Lead Graphic Designer

Relias Learning, LLC
01.2022 - 01.2023

Art Director & Senior Designer

Freelance
01.2020 - Current

Lead/Senior Graphic Designer

World Tavern Entertainment
01.2016 - 01.2020

Associates of Science - Graphic Design

The Art Institute

Bachelor of Science - Graphic Communication Systems

NCAT School of Technology

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Ty George