Ty Gilligan

Product Vision, Strategy, and Roadmaps

• Defines, owns, and continually assesses the solution vision, strategy, and roadmap and drives alignment across the organization’s digital products and services in collaboration with product strategy

• Makes decisions, in partnership with senior business leaders, on digital investments and priorities and develops business cases with partners

• Responsible for translating customer and business needs into short-term and long-term product direction (outcome roadmap), aligned to how their respective solutions will deliver on the larger strategic program and/or product line outcomes

• Establishes goals and objectives for go-to-market strategies, positioning, and messaging for new product launches to create marketing collateral, conduct product demonstrations, and drive adoption and awareness among target users

• Connects the roadmap to specific value drivers that contribute to business priorities, objectives and key results, and strategic programs

Team Backlog Ownership, Epic Development, and Prioritization

• Oversees the end-to-end product development lifecycle of their respective solution area, from ideation to launch and ongoing enhancements

• Leads their department in the identification of opportunities for product optimization, feature enhancements, and addressing user pain points

Trend Monitoring and Product Performance

• Defines and revises KPIs for their solution-level scorecard to highlight critical metrics, socialize progress, and consistently reinforces objectives

• Sets direction for status for OKR metrics, ETMM status, and Brilliant Basics through communication with Lead Directors

• Understands product health to inform roadmap and stakeholder updates. Key metrics include core Product Metrics (i.e., Visits, Success Rates, etc.), Technical Health (i.e., Site Speed, Crash Rate, API Performance, etc.), Customer Feedback (i.e., App Rating, Quantum Metric, Medallia, etc.) and/or other appropriate metrics

Product Value, Cross-Functional Teaming, and Stakeholder Management

• Collaborates with business partners to deeply understand their business strategies and outcomes their teams are driving to ensure business perspective is reflected and communicated to product teams

• Develops relationships with key stakeholders, including healthcare providers, patients, executives, and internal teams, to understand their needs, gather feedback, and ensure alignment of product strategy with organizational objectives.

• Sets the direction for discovery work, ensuring teams are focused on continuous exploration, understanding market and customer needs, and partnering with customer and user experience teams

• Interfaces and partners with Product Strategy leadership to communicate progress, insights, and risks across the business, specifically with key stakeholders

• Collaborates with other executive leaders within Product Strategy, Digital Strategy, and Design to sets direction for market and competitive research inclusive of identifying customer needs, market trends, and competitive landscapes

Grow and Develop the Team

• Provides solution level leadership and sets the direction for team growth and performance in collaboration with senior leaders across Engineering, Design, Technology, and others

• Understands the hiring market to identify successful candidates with the unique blend of personality and skillset matches

• Champions strong product management and agile mindsets and values by actively communicating team wins and opportunities

• Establishes high performing teams by growing and coaching quality Lead Directors, Domain Owners, Team Product Leads and Analysts and defining team norms on how teams working on this Product operates (e.g., via 1:1s, actionable feedback, time investment in career development, focus on career growth)

• Responsible for promoting and setting a customer-centric culture where all teams understand the current performance of the product, opportunities areas and the north star vision, and are monitoring and proactively reacting to key product health metrics and communicating updates

• Champion the customer voice to define to provide compelling customer experiences
• Foster an operational excellence mindset across team to ensure quality delivery of product experience
• Build multi-year digital product roadmaps across retail account, eCommerce, loyalty and engagement/marketing business units
• Key voice to executive leadership on progress, accomplishments, risks and mitigation efforts
• Lead SAFe Agile Release Train to achieve 95%+ delivery of objectives over last 6 Program Increments
• Responsible to drive more agility and efficiencies across our delivery process

• Led team responsible for driving eCommerce sales and margin plan via digital marketing
• Envision, build and deploy new digital capabilities & experiences
• Generate new revenue through supplier funded digital content and marketing programs
• Develop digital marketing plans to support key enterprise adoption and engagement initiatives
• Key advocate for digital customer within marketing, relationship/loyalty and advertising teams

• Build and execute eCommerce promotional marketing plan
• Manage end to end digital content operations and deployment
• Manage external digital marketing (email, SEM, Display, Affiliate)
• Execute digital marketing and content needs for key enterprise marketing programs

• Lead media planning team and ensure integration across multiple media disciplines
• Provide strategic leadership in the development of media objectives and strategies tied to clients’ business goals/needs
• Construct custom target and market analyses to identify opportunities for business growth
• Train media team in use of media research tools and best practices
• Oversee development, execution and stewardship of media plans

• Shape media best practices for new media department within agency
• Explore and test emerging media applications
• Build digital media capability
• Develop media/communication models tied to overall client business goals
• Construct, communicate and execute media strategies, targets, plans, and buys

• Expand media planning capability for agency
• Develop media strategies, plans and buying goals
• Construct and execute DRTV programs tied to custom ROI models in multiple markets

• Oversee creative development and production of advertising, POP, menus, brochures, direct mail and FSIs
• Develop media strategy, plans and buys
• Identify and explore new business opportunities

• Develop media strategies, targets and plans
• Manage media only agency of record buying assignments
• New business point person – organize and develop new business pitch materials for executive staff
• Media consulting on TV rights-fee deals for NFL and PGA Tour