Ty Scearce
New York,NY
Summary
Growth and market operator focused on building scalable expansion engines. Led 500+ market launches, drove 180K+ DAUs, and generated $500K+ in revenue while designing the internal infrastructure behind growth. Experienced in owning execution from strategy through rollout.
Overview
5
5
years of professional experience
Work History
Growth Strategy Lead
Fizz
Palo Alto, CA - New York, NY
06.2023 - Current
- Launched and directly managed 500+ university markets (50+ in-person), driving the addition of 180K+ DAUs and 470K+ MAUs across markets I owned.
- Led 0→1 in-person market builds: recruited 1,000+ ambassadors and contractors, secured local partnerships, and executed high-volume activations to drive adoption and retention.
- Transitioned GTM from travel-heavy campus launches to a scalable remote expansion engine powered by Instagram-led demand generation, enabling rapid multi-market rollout.
- Orchestrated a coordinated back-to-school expansion across 50+ schools in 24 hours, driving a surge that ranked Fizz #2 on the U.S. App Store News chart.
- Built and scaled the intern program to 45+ interns (personally managing up to 20), growing 1,000+ Instagram accounts to 600K+ combined followers to support launches.
- Generated ~$500K+ in ad revenue by owning the full sales cycle and campaign execution for 30+ brands (including Perplexity, Sony, LinkedIn, Quizlet, Kalshi), delivering 6–11% CTR across audiences up to 300K+ DAUs.
- Led UGC campaigns for Fizz and external brands, managing 100+ TikTok creators to produce high-performing native content that drove app downloads and brand awareness.
- Promoted from Growth Analyst → Senior Growth Analyst → Growth Strategy Lead
Chapter President
Pi Kappa Alpha UO
Eugene, OR
11.2021 - 11.2022
- Led a 100+ member organization and 8-person executive board; set strategic goals across recruitment, academic performance, philanthropy, and operations.
- Directed a $25K+ philanthropy campaign ranked #1 nationally among Pike chapters; chapter recognized as “Most Improved” internationally.
- Managed risk, budgeting, stakeholder relations, and crisis response while strengthening partnerships with university leadership.
Staff Writer/Copy Editor
Emerald Media Group
Eugene, OR
06.2021 - 06.2023
- Wrote and produced sports feature stories and game recaps; attended press conferences to gather firsthand quotes and information from athletes and coaches.
- Edited and fact-checked content using AP Style guidelines, provided timely feedback to writers, and collaborated closely with staff to meet deadlines.
Education
Bachelor's Degree -
University of Oregon
Eugene, OR05-2023
Skills
- GTM Strategy & Market Launch
- Territory Expansion & Market Ownership
- Revenue & Brand Partnerships
- Community-Led & Performance Growth
- Paid Media (Meta TikTok Ads)
- Data & KPI Analytics (Mixpanel)
- Growth Systems & Operational Infrastructure
- UGC & Creator Campaign Management
Timeline
Growth Strategy Lead
Fizz
06.2023 - Current
Chapter President
Pi Kappa Alpha UO
11.2021 - 11.2022
Staff Writer/Copy Editor
Emerald Media Group
06.2021 - 06.2023
Bachelor's Degree -
University of Oregon