Summary
Overview
Work History
Education
Skills
Technical Skills
Timeline
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Tye Vincent Murray

Inglewood,CA

Summary

Innovative Marketing leader with years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management, product management, project management, and social media engagement. Detail-oriented, attentive, and decisive leader.

Overview

15
15
years of professional experience

Work History

Marketing Campaign Manager

MATRIX Resources
01.2022 - 06.2023
  • Responsible for the tactical activation & implementation of integrated marketing campaigns based on market segments to gain new customers and build repeat business.
  • Develop and implement creative marketing strategies to drive user acquisition, engagement, and retention.
  • Implemented and managed e-commerce initiatives, driving a 19% increase in online sales through strategic marketing, user experience enhancements, and targeted promotional campaigns.
  • Developed and outlined end-to-end Campaign delivery process – applied a disciplined approach to the development and execution of marketing campaigns and leveraged that across all Audiences and Channels. Work closely with cross-functional team members including AMs, and key stakeholders to communicate and create transparency around deliverables, workflows, work-back schedules, etc.
  • Effectively utilized the CMS – set up, managed, and tracked campaigns in the campaign management/PM system to facilitate the overall project management process to increase our client’s marketing department efficiency and productivity.
  • Spearheaded Agile transformation within the marketing department, facilitating daily stand-ups, sprint planning, and retrospectives to enhance collaboration, transparency, and adaptability, resulting in a 30% improvement in campaign performance metrics.
  • Implemented rigorous analytics tracking to monitor campaign effectiveness and inform future strategy decisions, leading to continued growth in key performance metrics.

Product Marketing Manager

Chance Marketing Solutions
03.2014 - 01.2021
  • Constructed, implemented, and managed successful marketing campaigns from ideation to execution.
  • Initiated and executed innovative music streaming marketing campaigns, resulting in a 15% increase in user engagement and a 20% growth in subscriber acquisition
  • Research-led agenda for executive decision-making on company-wide issues of strategic importance (e.g. TV Everywhere, Advertising Models, SVOD). Analyzed feedback from the many digital platforms and traditional platforms to help guide digital/SVOD viewing strategy.
  • Experimented with A/B testing, multi-variant testing, and a variety of organic and paid acquisition channels like content creation, content curation, digital media campaigns, event management, publicity, social media, copywriting, and managing performance metrics.
  • Produced valuable and engaging content for the client’s website and blog/vlog to attract and convert our target groups.
  • Constructed advertising/brand campaigns utilizing targeted media channels & strategic consumer touchpoints.
  • Led the development and launch of differentiated marketing programs which increased product line by +17% volume and doubled ROI compared to other campaigns.
  • Worked to improve the client’s SEO to increase/improve qualified website traffic and developed marketing strategies and tactics to enhance the client’s digital awareness on Twitter, Facebook, YouTube, and other key content-related digital platforms.

Marketing Project Manager

Sony Music Entertainment Inc.
09.2008 - 12.2013
  • Managed theentire product line life cycle from strategic planning to tactical activation.
  • Organized market requirements for products by conducting market research supported by consumers in the form of focus groups and other experimental & best practices.
  • Reporting/Marketing Analytics: Work with team members to define and oversee marketing analytics, KPIs, dashboard, and report creation to measure all aspects of program success including database optimization, campaign effectiveness, lead distribution, Return on Marketing Investment (ROMI), overall marketing performance, channel, and direct sales. Develop and provide tracking solutions for websites and digital initiatives.
  • Managed social media platforms, including Facebook, Instagram, and Twitter, to drive brand awareness, engagement, and lead generation, resulting in a 40% increase in followers and a 25% boost in website traffic.
  • Developed and implemented social media content calendars, creating engaging posts, graphics, and videos to promote brand messaging, product launches, and special promotions, leading to a 30% increase in social media engagement metrics
  • Developed and executed static media campaigns, including print advertisements, billboards, and signage, resulting in increased brand visibility and customer engagement.
  • Collaborated with graphic designers and creative teams to conceptualize and produce compelling static media assets, ensuring alignment with brand guidelines and messaging objectives.
  • Implemented social listening strategies to monitor brand mentions, industry trends, and customer feedback on social media platforms, enabling proactive engagement with customers and timely response to emerging issues.

Education

Bachelor of Arts - Management

St. Petersburg College
Clearwater, FL

Skills

  • CRM Management
  • Google Analytics
  • Decision-Making
  • Relationship Building
  • Strategic Planning
  • Marketing and Advertising
  • Marketing Plan Development
  • Project Management
  • Marketing campaigns
  • Strategic Marketing

Technical Skills

  • Jira
  • Workfront
  • HubSpot
  • SalesForce
  • MS Office
  • Sharepoint
  • MAPS
  • ADAPT
  • HTML (Basic)
  • Digital Media Savvy



Timeline

Marketing Campaign Manager

MATRIX Resources
01.2022 - 06.2023

Product Marketing Manager

Chance Marketing Solutions
03.2014 - 01.2021

Marketing Project Manager

Sony Music Entertainment Inc.
09.2008 - 12.2013

Bachelor of Arts - Management

St. Petersburg College

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Tye Vincent Murray