Tyler A. Salminen
Nowthen,MN
Summary
Results-driven product marketing professional with a knack for building strong relationships across teams. Skilled in communicating effectively to ensure the success of marketing initiatives. Demonstrated ability to find innovative solutions to diverse problems. Passionate about continuous learning and growth in understanding customers and applications.
Overview
14
14
years of professional experience
Work History
Global Product Marketing Manager
GRACO INC.
Anoka, USA
08.2019 - Current
- Management of the Vehicle Service Market for the Lubrication Equipment Division, the largest product segment of the division.
- Managed every stage of product development, including obsolescence
- Working collaboratively with manufacturing, sales, engineering, and marketing teams to develop the highest quality products.
- Enhanced ROI calculations, CRD analytics, and VOC metrics
Senior Mechanical Designer
GRACO INC.
Minneapolis, USA
03.2011 - 08.2019
- New product development in the High Performance Coatings Division
- Responsibilities included prototyping, life testing, field testing, documenting, and managing product releases
- I also work with manufacturing to set up production lines, and vendors to set up tooling and reduce product cost
Education
MBA - Management and Leadership
Herberger Business School – St. Cloud State University
Saint Cloud, Minnesota12-2025
Certificate in Product Management - Product Strategy
Northwestern – Kellogg School of Management
Evanston, Illinois12.2022
Bachelor of Science - Project Management
Minnesota State University Moorhead
Moorhead, Minnesota05.2019
Associate of Applied Science Degree - Product Design and Engineering Technology
Northwest Technical Institute
Eagan, Minnesota02.2012
Skills
- Teamwork and Collaboration
- Product Roadmaps
- Pricing strategy
- Product Marketing
- Competitive Analysis
- Product positioning
- Go-to-market strategy development
- Research and Development
- Product Differentiation
- Product lifecycle
- Value Propositions
- Marketing strategy
- Engineering/project management experience
- Development engineering
- P&L Management
Projects
- Product Management
Pulse Pro Integrations, Pulse Level, Fast-Ball 100, Fluid Defender, Pulse UC, High-Flow Meters, etc.
- Design / Engineering
Integrated Reactor, Reactor 2, EcoQuip, F340, XP-HF, XP-Skid, etc.
Timeline
Global Product Marketing Manager
GRACO INC.
08.2019 - Current
Senior Mechanical Designer
GRACO INC.
03.2011 - 08.2019
MBA - Management and Leadership
Herberger Business School – St. Cloud State University
Certificate in Product Management - Product Strategy
Northwestern – Kellogg School of Management
Bachelor of Science - Project Management
Minnesota State University Moorhead
Associate of Applied Science Degree - Product Design and Engineering Technology
Northwest Technical Institute
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