Sales & Marketing Professional with 10 years of experience helping organizations create and implement strategies that increase revenue. Skilled in sales management, growth marketing, and operational management.
Overview
11
11
years of professional experience
Work History
Co-Founder | Managing Director
Fig Leaf & Co. Interior Design Firm
Pawleys Island, SC
05.2017 - Current
Developed strategic plans for business growth, resulting in $854,000 in annual sales (2023).
Implemented scalable processes to support growth in multiple markets (Spartanburg, Charleston, and Pawleys Island, SC).
Developed a client sales process resulting in a 60% qualified prospect-to-close percentage.
Networked with high-net-worth individuals to sell home renovation and design services.
Oversee all aspects of operations, including product development, marketing, sales, customer service, and finance.
Managed all paid media efforts for lead generation, resulting in 124 project leads.
Developed all marketing and branding materials to maximize brand awareness (digital and print).
Hired, trained, and mentored two staff members to maximize productivity.
Sales & Marketing Consultant
June Co. Creative
Pawleys Island , SC
08.2019 - Current
Advised clients on increasing sales through inbound marketing and outbound prospecting strategies.
Analyzed data to determine customer acquisition costs and determine a profitable allocation of marketing dollars.
Implemented campaigns across multiple media platforms, including email, social media, and print.
Designed websites for clients ranging from professional services to e-commerce.
Provided recommendations for websites, advertisements, and email campaigns to increase conversion.
Digital Marketing Manager
My Horry News
Conway, SC
09.2019 - 01.2022
Achieved revenue exceeding $500,000 in 2 years.
Prospected through community networking events and cold outbound strategies to increase leads.
Analyzed and reported on all advertising efforts to provide accurate data and direction to clients.
Planned and implemented strategies for paid campaigns across multiple ad networks.
Supervised the Digital Marketing Coordinator and provided critical feedback for improvement.
Marketing & Creative Director
Church at the Mall
Lakeland, FL
01.2016 - 08.2017
Oversaw all organization communication & marketing strategy.
Directed and managed the creative arts team (video producer, photo journalist, designers).
Worked with senior staff to implement a new vision and a complete organizational rebrand.
Implemented a company-wide project management software (Basecamp) to efficiently manage daily, weekly, and quarterly project goals.
Business Development & Account Manager
Speak Creative
Nashville, TN
06.2015 - 01.2016
Responsible for managing 200 key client accounts and growing our Nashville Satellite Office.
Prospected new business through cold calling, networking events, public speaking, and referral relationships.
Recommended solutions to existing clients through the analysis of their current marketing efforts.
Consulted with various niche markets (zoos, aquariums, churches) to help the client reach their marketing goals and objectives.
Account Executive and Sales Representative
Engenius Web Design
Greenville, SC
06.2014 - 07.2015
Achieved company sales goal of selling an average of 5 websites per month.
Responsible for finding new business opportunities through cold calling and community networking events.
Cultivated relationships with key decision-makers through regular client visits, and follow-up calls.
Assisted organizations with increasing their brand awareness through the implementation of a digital marketing strategy.
Education
Bachelor of Science - Marketing and Business Management
North Greenville University
Tigerville, SC
05.2011
Skills
Client Prospecting (Outbound & Inbound)
Sales Management
CRM (Salesforce & HubSpot)
Public Speaking & Presentation Skills
Customer Retention
Marketing Strategy
Data Analysis
Operations Management
Project Management
Team Building & Leadership
Volunteer Work
Fellowship of Christian Athletes Advisory Board, 2024
Coastline Women’s Center Pregnancy Clinic Marketing & Communications, 2023 - 2024
Timeline
Digital Marketing Manager
My Horry News
09.2019 - 01.2022
Sales & Marketing Consultant
June Co. Creative
08.2019 - Current
Co-Founder | Managing Director
Fig Leaf & Co. Interior Design Firm
05.2017 - Current
Marketing & Creative Director
Church at the Mall
01.2016 - 08.2017
Business Development & Account Manager
Speak Creative
06.2015 - 01.2016
Account Executive and Sales Representative
Engenius Web Design
06.2014 - 07.2015
Bachelor of Science - Marketing and Business Management
North Greenville University
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