Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tyler Beckman

New York,NY

Summary

Results-driven digital marketing leader with expertise in organic and paid media, audience engagement, and brand growth. Skilled in creating high-impact campaigns that drive measurable results, from follower growth to performance strategies. Passionate about the video game, film, and music industries, leveraging creativity, strategy, and data insights to craft compelling digital experiences.

Overview

5
5
years of professional experience

Work History

Senior Manager, Integrated Marketing

Xsolla
Los Angeles, CA
10.2021 - Current
  • Executed campaigns for social media accounts with 100K+ followers, leveraging AI tools for content creation, trend analysis, and campaign optimization to boost efficiency and creative output.
  • Drove sustained digital growth with a 400%+ increase in engagement and clicks, and a 200% boost in impressions during the initial campaign phase.
  • Implemented data-driven approaches to triple weekly content production and refine quarterly campaigns.
  • Delivered weekly analysis of content performance, providing actionable insights and forecasts.
  • Developed high-impact, platform-specific content in close collaboration with internal creative teams to drive engagement and brand consistency.
  • Established and maintained swift, responsive social media community management, significantly enhancing customer satisfaction
  • Planned and executed digital & OOH campaigns for industry events like gamescom, GDC, and G-Star.
  • Oversaw annual seven-figure paid media campaigns, enhancing marketing effectiveness through both internal and external agency partnerships.
  • Collaborated with internal stakeholders to define brand objectives, goals, and strategies.

Manager of Marketing, Product, & Sales

Nyko Technologies
Los Angeles, CA
06.2020 - 10.2021
  • Managed global social media with 300K+ followers, executing integrated paid and organic strategies to boost reach and engagement.
  • Drove viral growth, adding 280K followers, 3M+ likes, and 100K+ watch hours through strategic content and audience insights.
  • Led development of four gaming peripherals, overseeing the process from concept to mass production in collaboration with international vendors.
  • Directed e-commerce operations, driving revenue growth and optimizing conversions through strategic promotions and storefront enhancements.
  • Played a key role in licensing negotiations and retail line reviews, securing first-party partnerships and driving product adoption, shelf placement, and sales growth with major big-box retailers.

Education

Bachelor of Arts -

University of California, Los Angeles
Los Angeles, CA
06-2020

Skills

  • Digital Marketing
  • Content Strategy
  • Project Management
  • Brand Development
  • Community Management
  • Campaign Management
  • Content Creation
  • Marketing Analytics
  • Paid Media / Performance Marketing
  • Social Media Management

Timeline

Senior Manager, Integrated Marketing

Xsolla
10.2021 - Current

Manager of Marketing, Product, & Sales

Nyko Technologies
06.2020 - 10.2021

Bachelor of Arts -

University of California, Los Angeles

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