TYLER BERRY
Leander,TX
Summary
Detail-oriented professional with 15 years of retail experience, showcasing expertise in customer loyalty, in-store promotions, and inventory control. Passionate about creating inspiring environments that enhance the shopping experience for customers and motivate team members. Committed to fostering a positive atmosphere that drives sales and cultivates lasting relationships. Proven ability to blend creativity with strategic thinking to achieve business objectives and elevate brand presence.
Overview
13
13
years of professional experience
Work History
Visual Merchandising Manager
Pottery Barn
08.2023 - Current
- Developed and executed seasonal merchandising strategies to enhance customer engagement and drive sales.
- Led store visits to assess visual presentation effectiveness, providing actionable feedback for continuous improvement.
- Conducted regular assessments of store layout, making data-driven adjustments to optimize traffic flow and product visibility.
- Analyzed market trends to inform design decisions, ensuring alignment with brand identity and customer preferences.
- Trained and mentored team members on visual merchandising standards and best practices for consistent execution.
- Assembled and executed each seasons floorset
- Traveled across the country 10+ times to open new locations or remodels.
- Was invited several times to be apart of the corporate floorsets in California and make decisions that effect the floorset for the brand.
- Enabled my Flagship store to be a top 5 cash and carry within the brand.
Assistant Store Manager Sales and Service
Pottery Barn
08.2022 - 08.2023
- Developed and implemented training programs to enhance product knowledge among staff members.
- Analyzed sales data to identify trends, driving strategic decisions for seasonal promotions.
- Resolved customer inquiries and complaints promptly, ensuring high levels of satisfaction and loyalty.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.
- Implemented monthly contests to meet and exceed our loyalty credit card goals.
ASSISTANT STORE MANAGER
Bath & Body Works
06.2017 - 08.2022
- Delivering a total customer experience by making a personal connection that becomes a relationship for each customer with our store and brand
- Bringing the brand vision to life by accurately following floor plans, and making visually appealing selldown decisions when necessary that positively affect an uptrend in sales
- Coaching in the moment and roleplaying daily with every associate to further develop their selling abilities and impacting the selling culture of the store
- De-escalating situations between customers and associates to ensure that both parties are taken care of in an effective positive manner
- Assist in the hiring process: interviews, paperwork, register training, backroom organization, selling behaviors, de-escalating situations, and brand standards
- Trained my own team, as well as three other store teams in the area on new Covid-19 guidelines and store policies, as well as helping lead the re-opening of four stores in Austin after we closed in March of 2020
- Building effective schedules for associates and managers on a team of 20-45 people
- Manage payroll daily to ensure no overages or shortages
- Keeping the backroom flow in order and overseeing two offsite store locations during the holidays
- Daily operations such as, opening and closing registers, efficient email response, and auditing sales media
- Traveled to other stores to assist in multi store remodels and grand openings ( 4 total)
- Helped prepare high volume stores in San Francisco for CEO and President visits
KEY HOLDER
Bath & Body Works
08.2016 - 06.2017
- Help with associate training and coaching to further develop the selling culture within the store and efficient flow of operations
- Running floorsets side by side with my assistant store manager, handling all marketing and promotional updates
- Deliver a total customer experience to cultivate long lasting relationships with our store and brand
- Daily operations, opening/closing registers, auditing sales media, quickly responding to DM and corporate emails
KEY HOLDER
American Eagle
12.2015 - 09.2016
- Assisting customers to help them find a new outfit they will love and feel comfortable and confident in
- In charge of the Aerie section of the store, keeping it maintained, and making sure the marketing was up to date
- Help shipment lead weekly by sensoring clothes and organizing the back room in preparation for floorsets
- Assisted other managers with running floorset effectively, to ensure the brand vision was met in the time allotted
- Daily operations, opening/closing registers, accepting shipment deliveries, responding to any corporate or DM emails
SALES ASSOCIATE
Bath & Body Works
07.2014 - 08.2016
- Greet, engage, and uncover the needs of each customer that crossed the lease line
- Successfully captured customer phone and email information to keep them up to date on store promotions
- Set tables and walls for the new theme floorsets
SALES ASSOCIATE
Aeropostale
03.2014 - 11.2015
- Helping customers at the fitting rooms, and adding on items I believe would compliment what they already chose
- Efficiently rung customers up, capturing their emails to ensure they are made aware of upcoming promotions
- Assisting with floorsets and maintaining the brand vision
- I was a merch flow lead for about 6 months, which meant I processed all shipments and ran the backroom
Education
Associate of Science - Psychology
SANTA ROSA JUNIOR COLLEGE
Santa Rosa, CA12.2018
Skills
- Visual Merchandising
- Strong Leadership
- Swift Problem Solving
- Effective De-escalation
- Superior Customer Service
- Teamwork driven
- Interior design
- Seasonal displays
- Window displays
Timeline
Visual Merchandising Manager
Pottery Barn
08.2023 - Current
Assistant Store Manager Sales and Service
Pottery Barn
08.2022 - 08.2023
ASSISTANT STORE MANAGER
Bath & Body Works
06.2017 - 08.2022
KEY HOLDER
Bath & Body Works
08.2016 - 06.2017
KEY HOLDER
American Eagle
12.2015 - 09.2016
SALES ASSOCIATE
Bath & Body Works
07.2014 - 08.2016
SALES ASSOCIATE
Aeropostale
03.2014 - 11.2015
Associate of Science - Psychology
SANTA ROSA JUNIOR COLLEGE
Personal Information
Title: ASSISTANT STORE MANAGER
Best in Class Fall Season 2024
Each season 5 stores are selected as "best in class". These stores demonstrate the highest standards across the brand, and elevate the vision for the season for our clients.
Visual Innovator
This is awarded twice per year, one winner from each district that continues to elevate, and expand the brand vision for their store, and clients.