Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Publications
Timeline
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TYLER BEST

Boston,Massachusetts

Summary

I’m a highly motivated Graphic Design student passionate about art direction and advertising design. I specialize in creating eye-catching marketing materials including flyers, logos, and branding assets, as well as managing social media content. Proficient in Adobe Creative Suite, I thrive in dynamic environments, collaborating with clients to bring their visions to life while ensuring brand consistency. With a strong work ethic and adaptability, I excel at managing multiple projects and meeting deadlines, always eager to take on new challenges and deliver top-tier results.

Overview

2
2
years of professional experience

Work History

Art Direction & Design

BLAC
05.2024 - Current
  • Selected as 1 of 60 interns for the BLAC program, focusing on networking with industry professionals, honing creative development and strategy skills, and gaining hands-on experience in advertising.
  • Briefed by P&G marketing teams to address their marketing needs for a leading national brand, contributing to the ideation and creation of marketing strategies, concepts, and ideas.
  • Pitched creative concepts to P&G brand representatives, showcasing innovative marketing strategies for a national brand.

Co-President, Social Media Manager

Black Student Task Force
Boston, MA
03.2023 - Current
  • Spearheaded membership growth initiatives, resulting in a 366% increase from 15 to 70 members, including a 400% expansion of the PR team from 3 to 15 members.
  • Secured $2,500 in funding and full support from the university's Diversity & Inclusion office, transforming the initiative from a zero-budget, unsupported project to a recognized and funded campus organization.
  • Launched and managed Instagram presence, gaining over 650 followers in 6 months and creating engaging content that consistently outperformed average engagement rates.
  • Developed a "Black History at Boston University" series, with posts achieving up to 122 likes, significantly exceeding the 50-like average.
  • Pioneered Instagram Reels strategy, with videos reaching over 6,000 views and 130 likes, expanding audience reach, and effectively communicating the organization's mission.
  • Designed and promoted the Black Student Survey, garnering 152 responses and providing valuable insights for advocacy efforts.
  • Established official communication channels across email, Facebook, and Instagram, fostering connections with 25+ campus organizations.
  • Redesigned organization logo to better reflect advocacy for Black student issues, emphasizing empowerment and representation.

Graphic Designer

Umoja: Black Student Union
Boston, MA
01.2023 - Current
  • Created a Wild West-themed graphic utilized by over 25 organizations and clubs across Boston:Amassed 500 likes within one hour and over 800 likes in a week
    Drove 1,000+ ticket sales for associated events
    Achieved 830 likes, representing a 232% increase compared to the average of 200-300 likes
  • Designed a Welcome Back-themed graphic that garnered 365 likes, an 82.5% increase from the typical 200-300 like range.
  • Produced 11 engaging graphics for various club events, investing over 54 hours in design work.
  • Consistently delivered high-impact visual content, significantly boosting engagement and event participation across the Boston college community.

Art Direction & Design

AMP Agency
05.2024 - 08.2024
  • Developed key visuals for Aquaphor, enhancing brand identity and visual communication.
  • Produced an engaging content video for the Opal Dental account, resulting in over 1,300 views and enhanced audience participation.
  • Designed and executed Stop & Shop's Pinterest advertisements, enhancing their digital marketing campaigns.

Graphic Designer-Marketing Metrics Manager

Spark: Tech For Change
Boston
11.2023 - 01.2024
  • Designed and curated a comprehensive brand guide for an Avatar-themed hackathon
  • Translated original tech theme into four Avatar elements, each possessing a unique identity
  • Developed designs for 4 banners, 180 shirts, and over 10 marketing materials in various formats and sizes, iterating over 50 times for optimal results
  • Promoted the hackathon through flyer distribution and word of mouth
  • Managed, designed, and revamped posts for Instagram
  • Invested 15 hours in creating a detailed two-minute recap video, garnering over 680 views to enhance awareness of event
  • Metrics from December 23rd to February 13th
  • Achieved 153% increase in Instagram followers
  • Spearheaded a 318% surge in Eventbrite signups (490 persons for event)
  • Contributed to 120% increase in website traffic.

Graphic Designer-Marketing Assistant Intern

Clear Images Design Inc.
Piscataway, NJ
07.2023 - 09.2023
  • Managed 2 LinkedIn business accounts, writing 4 engaging posts to boost and sustain high engagement levels
  • Implemented a month-long posting schedule for consistency
  • Created 4 diverse dental ads in varying sizes for a dentistry office using Adobe Suite, optimizing them for website placement while maintaining its message & design integrity
  • Created R&B themed concert flyer and Eventbrite banner for professional band within a 3-day window, accommodating over 5 client revisions and offering 5 iterations for selection.

Creative Director & Founder

TB Designs
  • Specialized in crafting personalized digital graphics, generating over $200 in revenue within 5 months
  • Designed and delivered 6+ logos for a diverse range of businesses, including podcasts, photography studios, and affinity-based clubs.

Education

Bachelor's Degree - Graphic Design

Boston University
Boston, MA

High School Diploma -

Piscataway High School
Piscataway, NJ

Skills

  • Adobe Creative Suite (Illustrator, Photoshop, Indesign)
  • Basic Web Design Principles
  • Procreate
  • Social Media Management
  • Branding & Logo Design
  • Design Thinking
  • Visual Storytelling
  • Art Direction
  • Typography
  • Illustration

Accomplishments

  • CFA Dean's List with for four consecutive semesters: Fall 2022, Spring 2023, Fall 2023, and Spring 2024.

Publications

Contributing Writer for The Design History Reader (2024)

Authored a section on "The Black Experience," highlighting the contributions and perspectives of Black designers in shaping contemporary design practices.

Timeline

Art Direction & Design

BLAC
05.2024 - Current

Art Direction & Design

AMP Agency
05.2024 - 08.2024

Graphic Designer-Marketing Metrics Manager

Spark: Tech For Change
11.2023 - 01.2024

Graphic Designer-Marketing Assistant Intern

Clear Images Design Inc.
07.2023 - 09.2023

Co-President, Social Media Manager

Black Student Task Force
03.2023 - Current

Graphic Designer

Umoja: Black Student Union
01.2023 - Current

Creative Director & Founder

TB Designs

Bachelor's Degree - Graphic Design

Boston University

High School Diploma -

Piscataway High School
TYLER BEST