TYLER BEST
Boston,Massachusetts
Summary
I’m a highly motivated Graphic Design student passionate about art direction and advertising design. I specialize in creating eye-catching marketing materials including flyers, logos, and branding assets, as well as managing social media content. Proficient in Adobe Creative Suite, I thrive in dynamic environments, collaborating with clients to bring their visions to life while ensuring brand consistency. With a strong work ethic and adaptability, I excel at managing multiple projects and meeting deadlines, always eager to take on new challenges and deliver top-tier results.
Overview
2
2
years of professional experience
Work History
Art Direction & Design
BLAC
05.2024 - Current
- Selected as 1 of 60 interns for the BLAC program, focusing on networking with industry professionals, honing creative development and strategy skills, and gaining hands-on experience in advertising.
- Briefed by P&G marketing teams to address their marketing needs for a leading national brand, contributing to the ideation and creation of marketing strategies, concepts, and ideas.
- Pitched creative concepts to P&G brand representatives, showcasing innovative marketing strategies for a national brand.
Co-President, Social Media Manager
Black Student Task Force
Boston, MA
03.2023 - Current
- Spearheaded membership growth initiatives, resulting in a 366% increase from 15 to 70 members, including a 400% expansion of the PR team from 3 to 15 members.
- Secured $2,500 in funding and full support from the university's Diversity & Inclusion office, transforming the initiative from a zero-budget, unsupported project to a recognized and funded campus organization.
- Launched and managed Instagram presence, gaining over 650 followers in 6 months and creating engaging content that consistently outperformed average engagement rates.
- Developed a "Black History at Boston University" series, with posts achieving up to 122 likes, significantly exceeding the 50-like average.
- Pioneered Instagram Reels strategy, with videos reaching over 6,000 views and 130 likes, expanding audience reach, and effectively communicating the organization's mission.
- Designed and promoted the Black Student Survey, garnering 152 responses and providing valuable insights for advocacy efforts.
- Established official communication channels across email, Facebook, and Instagram, fostering connections with 25+ campus organizations.
- Redesigned organization logo to better reflect advocacy for Black student issues, emphasizing empowerment and representation.
Graphic Designer
Umoja: Black Student Union
Boston, MA
01.2023 - Current
- Created a Wild West-themed graphic utilized by over 25 organizations and clubs across Boston:Amassed 500 likes within one hour and over 800 likes in a week
Drove 1,000+ ticket sales for associated events
Achieved 830 likes, representing a 232% increase compared to the average of 200-300 likes - Designed a Welcome Back-themed graphic that garnered 365 likes, an 82.5% increase from the typical 200-300 like range.
- Produced 11 engaging graphics for various club events, investing over 54 hours in design work.
- Consistently delivered high-impact visual content, significantly boosting engagement and event participation across the Boston college community.
Art Direction & Design
AMP Agency
05.2024 - 08.2024
- Developed key visuals for Aquaphor, enhancing brand identity and visual communication.
- Produced an engaging content video for the Opal Dental account, resulting in over 1,300 views and enhanced audience participation.
- Designed and executed Stop & Shop's Pinterest advertisements, enhancing their digital marketing campaigns.
Graphic Designer-Marketing Metrics Manager
Spark: Tech For Change
Boston
11.2023 - 01.2024
- Designed and curated a comprehensive brand guide for an Avatar-themed hackathon
- Translated original tech theme into four Avatar elements, each possessing a unique identity
- Developed designs for 4 banners, 180 shirts, and over 10 marketing materials in various formats and sizes, iterating over 50 times for optimal results
- Promoted the hackathon through flyer distribution and word of mouth
- Managed, designed, and revamped posts for Instagram
- Invested 15 hours in creating a detailed two-minute recap video, garnering over 680 views to enhance awareness of event
- Metrics from December 23rd to February 13th
- Achieved 153% increase in Instagram followers
- Spearheaded a 318% surge in Eventbrite signups (490 persons for event)
- Contributed to 120% increase in website traffic.
Graphic Designer-Marketing Assistant Intern
Clear Images Design Inc.
Piscataway, NJ
07.2023 - 09.2023
- Managed 2 LinkedIn business accounts, writing 4 engaging posts to boost and sustain high engagement levels
- Implemented a month-long posting schedule for consistency
- Created 4 diverse dental ads in varying sizes for a dentistry office using Adobe Suite, optimizing them for website placement while maintaining its message & design integrity
- Created R&B themed concert flyer and Eventbrite banner for professional band within a 3-day window, accommodating over 5 client revisions and offering 5 iterations for selection.
Creative Director & Founder
TB Designs
- Specialized in crafting personalized digital graphics, generating over $200 in revenue within 5 months
- Designed and delivered 6+ logos for a diverse range of businesses, including podcasts, photography studios, and affinity-based clubs.
Education
Bachelor's Degree - Graphic Design
Boston University
Boston, MAHigh School Diploma -
Piscataway High School
Piscataway, NJSkills
- Adobe Creative Suite (Illustrator, Photoshop, Indesign)
- Basic Web Design Principles
- Procreate
- Social Media Management
- Branding & Logo Design
- Design Thinking
- Visual Storytelling
- Art Direction
- Typography
- Illustration
Websites
Accomplishments
- CFA Dean's List with for four consecutive semesters: Fall 2022, Spring 2023, Fall 2023, and Spring 2024.
Publications
Contributing Writer for The Design History Reader (2024)
Authored a section on "The Black Experience," highlighting the contributions and perspectives of Black designers in shaping contemporary design practices.
Timeline
Art Direction & Design
BLAC
05.2024 - Current
Art Direction & Design
AMP Agency
05.2024 - 08.2024
Graphic Designer-Marketing Metrics Manager
Spark: Tech For Change
11.2023 - 01.2024
Graphic Designer-Marketing Assistant Intern
Clear Images Design Inc.
07.2023 - 09.2023
Co-President, Social Media Manager
Black Student Task Force
03.2023 - Current
Graphic Designer
Umoja: Black Student Union
01.2023 - Current
Creative Director & Founder
TB Designs
Bachelor's Degree - Graphic Design
Boston University
High School Diploma -
Piscataway High School
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