Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tyler Burford

Pasadena

Summary

Creative and results-driven Marketing Director and CF-L1 Coach with over a decade of experience in branding, design, digital strategy, and health and wellness. Proven expertise in marketing leadership, content development, and user experience, complemented by hands-on coaching and client engagement. Former collegiate athlete with a team-first mindset and strong leadership capabilities.

Overview

19
19
years of professional experience

Work History

Coach (CF-L1 Trainer)

Blue Crab CrossFit
10.2021 - Current
  • Lead high-energy group classes focused on functional fitness, safety, and effectiveness.
  • Delivered personalized coaching, scaling workouts based on individual needs and goals.
  • Cultivate a welcoming, motivating atmosphere that supports athlete growth and well-being.

Marketing Director

Maryland MEP
03.2014 - 04.2025
  • Directed statewide marketing strategy for manufacturing initiatives, events, and training programs.
  • Led content creation, branding, digital communications, and website design/maintenance.
  • Oversaw campaign development and execution aligned with organizational goals.
  • Managed design and production of all marketing collateral for internal and external use.

Customer Service Representative / Designer

Signs By Tomorrow
10.2013 - 04.2014
  • Managed client projects from consultation through delivery, providing creative design support.
  • Used Adobe Creative Suite to design custom signage and ensure accurate production.
  • Strengthened design and communication skills in a fast-paced, client-focused environment.

Sales Associate

Play It Again Sports
01.2006 - 10.2013
  • Assisted customers across all sports categories, offering product knowledge and support.
  • Built customer service and retail experience over a long-term part-time role.

Graphic Design Intern

Stimulus Advertising
02.2012 - 04.2012
  • Supported branding and design projects including logos, layouts, and website design.
  • Prepared images to coincide with social and blog posts.
  • Used Adobe Photoshop, Adobe Illustrator and Adobe Indesign to develop new images.
  • Participated in client meetings, gaining valuable exposure to agency workflow and design strategy.

Education

Bachelor of Arts - Graphic Design

Lynchburg College
Lynchburg, VA

Skills

  • Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere)
  • Digital Marketing & Social Media Strategy
  • Web Design & Maintenance (CMS, WordPress)
  • Event Management
  • Functional Fitness & Coaching (CF-L1 Certified)
  • Project Management & Client Relations
  • Team Leadership & Communication

Timeline

Coach (CF-L1 Trainer)

Blue Crab CrossFit
10.2021 - Current

Marketing Director

Maryland MEP
03.2014 - 04.2025

Customer Service Representative / Designer

Signs By Tomorrow
10.2013 - 04.2014

Graphic Design Intern

Stimulus Advertising
02.2012 - 04.2012

Sales Associate

Play It Again Sports
01.2006 - 10.2013

Bachelor of Arts - Graphic Design

Lynchburg College

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