Summary

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Hi, I’m

Tyler Cameron

SEO & Content Strategist

Philadelphia,PA

Summary

My name is Tyler Cameron, a data-driven SEO and Content Strategist. Throughout my career, I have had a major impact in the digital strategy for both publicly traded and private equity backed organizations. Highlights include:

Reversed a Fortune 500 national composite decking retailer's steep organic traffic decline, resulting in a 102% YoY increase
Generated 280% YoY growth in traffic and 137% growth in credit card applications for a top 10 national bank, the largest SEO contract in Seer history
Drove 61% ROI for luxury artificial Christmas Tree retailer
Developed a new product that analyzed 24 core elements of a successful SEO strategy, now sold as a standalone service
Fostered strong relationships with enterprise clients, so much so that multiple stakeholders have specifically requested for me to work on their accounts - calling my work, "Tyler magic."

Overview

years of professional experience

years of post-secondary education

Work History

Seer Interactive
Philadelphia, PA

SEO Team Lead

03.2017 - Current

Job overview

Leading $2 million in revenue across portfolio of 12-15 enterprise-level, SEO accounts in industries such as eCommerce, healthcare, higher education, and financial services
Working closely with 10+ Account Managers and Associates within portfolio to ensure strategic alignment with clients, demonstrate impact and measure ROI
Mentoring and facilitating professional and personal development for separate team of 5-8 Account Managers and Associates
Integrating with multi-disciplinary teams across SEO, Paid Media, Analytics, Business Intelligence, Design, and Project Management to ensure all channels are integrated and driving towards overarching client goal
Merging and analyzing qualitative and quantitative datasets - e.g. organic rankings, paid search conversions and audience insights - to execute full-funnel SEO strategies and reporting effectiveness based on KPIs
Contributing to development and launch of new SEO service by re-engineering workflows with goal of increased efficiency and lower costs, as well as participating in User Acceptance Testing for Seer’s product roadmap
Interfacing with C-suite client stakeholders and developing strong expertise in clients’ industries, identifying opportunities to deepen and grow partnership

Slice Communications
Philadelphia, PA

PR Account Manager

03.2015 - 03.2017

Job overview

Pitched and garnered stories for 10+ clients in regional, national, and trade publications such as NYT, Business Insider, Washington Post, Hotel Executive, Philadelphia Inquirer, Philadelphia Business Journal, Philadelphia Magazine, and others
Provided measurable business results through earned media for clients in industries such as technology, financial services, real estate, and non-profit
Authored long-form, 3000+ word count content for clients, i.e. byline articles, op-eds, and blog posts
Fostered relationships with reporters and editors at local, regional, national, and trade publications
Overhauled internship program and oversaw all intern experiences, including training, on-boarding, and off-boarding, for six semesters

Education

Temple University
Philadelphia

Master of Science from Digital Innovations in Marketing

08.2016 - 12.2017

Temple University
Philadelphia

Bachelor of Arts from Strategic Communication

08.2011 - 05.2015

Availability

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Skills

Project Management

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