Tyler Casey
Summary
Results-driven media professional with experience executing successful campaigns and strategies, with a focus on digital content. Skilled in creating and editing content, with a strong understanding of the latest web technologies, marketing trends, and analytics. Dedicated to producing engaging, high-quality content that meets business objectives, while leading and developing teams to success.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Global Campaign Manager/Social Media Team Lead
Bio-Techne
10.2022 - Current
- Revenue Grossed to date from campaigns I've built: $55 million
- Collaborate with cross-functional teams to align campaign objectives, messaging, and target audiences.
- Optimize campaign budgets with careful monitoring of ROI and KPIs to maximize results.
- Enhance campaign performance by developing and implementing targeted marketing strategies.
- Manage multi-channel campaigns for increased brand visibility and customer engagement.
- Implement A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
- Coordinate all third-party media to disseminate advertising and generate leads.
- Streamline campaign reporting processes, providing actionable insights for continuous improvement.
- Develop comprehensive project plans to ensure timely execution of all campaign deliverables.
Influencer Talent Manager
Independent Contractor (PT)
09.2020 - Current
- Handle communication between clients and other companies to relay information and requirements for upcoming collaborations or performances
- Book appearances on podcasts, radio and television to help clients improve brand awareness and fan base
- Campaign manage for large sponsorship/brand campaigns for each client from start to finish, concluding with reporting out analytics
- Support the planning and execution of major events such as movie premieres, brand sponsored events, and company events
- Develop business marketing plans for clients.
Ambassador Program Leader/Interim CMO
USA Palm
04.2018 - 03.2023
- Collaborated with departmental leaders to establish organizational goals, strategic plans and objectives
- Managed a team of 7 Marketing Coordinators, Social Media Managers, etc.
- Increased brand visibility by developing and implementing comprehensive marketing strategies.
- Streamlined marketing processes for improved efficiency and cost savings.
- Enhanced customer engagement through the creation of interactive content and social media management.
- Drove revenue growth by identifying new market opportunities and launching successful product lines.
Creative Project Manager/Brand Activation Manager
Life Time, Inc. (Contractor)
07.2022 - 10.2022
- Streamlined creative project workflows by implementing efficient processes and collaboration tools.
- Revenue Grossed from campaigns I managed: $3.5 million
- Enhanced team productivity through effective resource allocation and workload management.
- Delivered high-quality creative projects on time and within budget constraints.
- Established strong relationships with clients, ensuring a clear understanding of project objectives and expectations.
- Developed detailed project plans to guide teams through the execution of complex creative initiatives.
- Oversaw all aspects of creative projects, from concept development to final deliverables.
- Collaborated with cross-functional teams to ensure seamless integration of creative elements into larger campaigns or projects.
Marketing Campaign Analyst, Account Manager
CVS Caremark
09.2020 - 06.2022
- Produced and contributed at a strategic level by delivering suggestions and new thinking to achieve efficiency and brand elevation at both the tactical and concept levels
- Utilized Workfront and Salesforce management tools to open jobs, confirm creative resources, schedule tasks, and lead projects with production teams, creative partners, and clients
- Partnered closely with a Marketing Strategist to execute marketing strategy, email campaigns, and social media campaigns
- Facilitated project-related team meetings (i.e
- Kick-offs, status, internal/client reviews, campaign analytic calls, etc.)
- Worked cross-team, synthesized feedback and input from Operations, Brand, Channel Strategists, etc
- Established strong relationships with internal teams while managing multiple work-streams and competing priorities
- Prepared monthly calendar to manage online content across multiple platforms
- Directed social media and digital marketing strategies to promote brand building, guest retention and revenue-focused activities which lead to $2.5 million in revenue achieved.
Real Estate Agent/Director Of Marketing
Re/Max Results
10.2019 - 12.2021
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
- Hosted successful open houses by preparing properties for viewing and effectively showcasing features to potential buyers.
- Expanded client base through consistent networking events, maintaining a high level of customer service and professionalism.
- Streamlined communication between all parties involved in transactions, ensuring smooth closings and satisfied clients.
Marketing Manager
Orangetheory Fitness
08.2017 - 01.2019
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
Marketing Intern
Union Chapel
01.2018 - 04.2018
- Conducted market research for identifying consumer trends and preferences, shaping future marketing strategies.
- Collaborated with cross-functional teams to develop cohesive brand messaging and visuals.
- Developed a strong understanding of target audiences through demographic research and analysis, leading to more effective marketing efforts.
- Participated in brainstorming sessions for creative campaign concept development, contributing innovative ideas that resonated with target audiences.
Education
Master of Arts - Corporate Strategic Marketing
Arizona State University
Tempe, AZ12.2020
Bachelor Of Arts (B.A.) In Communication -
Saint John's University
Collegeville, MN05.2019
Skills
- Branding Strategy Development
- Digital Marketing Proficiency
- Analytical Thinker
- Strategic Planning
- Campaign Development
- Social Media Channel Expert
- Strong Supervisor & Leadership Experience
- Relationship Building
- Critical Thinker
- Strong Presentation Skills
- Organizational Skills
- Salesforce, Sprout, HubSpot & Other CRM Experience
- Customer Research
- Persuasive Communication Style
- Trade Show Participation
- Project Management
Certification
CSPO Certification
Publications
Predictors and Effects of E-Cigarette Usage
References
References available upon request
Timeline
Global Campaign Manager/Social Media Team Lead
Bio-Techne
10.2022 - Current
Creative Project Manager/Brand Activation Manager
Life Time, Inc. (Contractor)
07.2022 - 10.2022
Influencer Talent Manager
Independent Contractor (PT)
09.2020 - Current
Marketing Campaign Analyst, Account Manager
CVS Caremark
09.2020 - 06.2022
Real Estate Agent/Director Of Marketing
Re/Max Results
10.2019 - 12.2021
Ambassador Program Leader/Interim CMO
USA Palm
04.2018 - 03.2023
Marketing Intern
Union Chapel
01.2018 - 04.2018
Marketing Manager
Orangetheory Fitness
08.2017 - 01.2019
Master of Arts - Corporate Strategic Marketing
Arizona State University
Bachelor Of Arts (B.A.) In Communication -
Saint John's University
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