Tyler Converse

Responsible for providing comprehensive sales and marketing analysis to external clients while initiating digital strategies to grow topline revenue.

• Grow brand awareness by developing and executing targeted marketing campaigns across e-commerce platforms including Amazon, Google, Walmart, Instacart and more.
• Negotiate yearly marketing budgets with clients, ensuring cost-effective solutions without compromising quality or service levels.
• Implemented clients 2024 marketing budget increase of +15.4% with revenue pacing to exceed YoY growth goal of +40%
• Lead execution of monthly performance reviews to clients while demoing tools and software utilized to achieve desired results.

Responsible for gathering and analyzing data related to the performance of internal integrated marketing campaigns and associated tactics: account-based marketing, product campaigns, paid media, website, SEM/SEO/digital, content marketing, webinars, events, and more.

• Integrated data between existing datasets and platforms (Hubspot, GA4, Paid Search/Social) to develop benchmarks and report performance
• Produced and presented weekly/monthly dashboards for senior executives and key business stakeholders to measure campaign & program performance and the impact to global and regional pipelines
• Created live dashboards in Hubspot & Power BI capturing B2B leads, deals, and overall pipeline value

Led and managed business, promotions, marketing, and pricing initiatives to sell the A-B portfolio in chain accounts to drive growth in a competitive segment.

• Managed territory of 30+ accounts ensuring each client received personalized attention and support
• Met with average of 15 clients per week consistently, resulting in 95.7% client retention rate.
• Drove profitability by increasing topline sales growth by +23% in 2020 for a key chain account resulting in renewed contracts
• Attended industry conferences and events, establishing valuable networking connections for potential partnerships.
• Maintained central database of key contacts, risk ratings, financial impact and key issues.