Tyler Diefenbach
Stewartsville,NJ
Summary
Social Media Director with successful record of mobilizing diverse stakeholders to produce strategic and engaging social media content that drives traffic, increases engagement and generates leads. Highly analytical and driven with passionate and innovative approach. Creative in marketing strategies that maximize returns on multiple platforms.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Sales Director / Social Media Marketing
GripTech USA
08.2022 - Current
- Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
- Used analytics tools like MS Excel, Google analytics, and other social media analytics to follow metrics and interpret results.
- Developed campaigns and specific marketing strategies for company.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Identified appropriate marketing channels and target customers for campaigns.
Coach
Powerballers Travel Baseball
05.2022 - Current
- Collaborated with other coaches to create and execute game plans.
- Utilized positive communication to encourage team and promote integrity and respect.
- Analyzed and evaluated team performance metrics to identify areas of improvement.
- Enforced discipline both on and off-field to lead team with highest personal standards.
Graduate Assistantship - Management
Indiana University of Pennsylvania
08.2022 - 05.2023
- Contributed to research and data analysis within Indiana University of PA. landscape.
- Administered coursework, graded assignments and provided constructive feedback.
- Assisted faculty members with data collection for potential academic publications.
- Developed and managed organized, orderly student databases and tracking systems.
Sales Floor Team Member - Food and Bev.
Target
05.2020 - 08.2022
- Greeted customers, helped locate merchandise, and suggested suitable options.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Stayed current on available products, store promotions, and customer service policies to better serve shoppers.
- Supported promotional plans by updating signage with price changes.
Education
MBA -
Indiana University of Pennsylvania
Indiana05.2023
Bachelor of Science - Marketing
Indiana University of Pennsylvania
Indiana, PA05.2022
Skills
- Six Sigma - White & Yellow Belt certification
- Marketing Analytics
- Product Launching
- Administering Social Media Accounts
- Creative Thinking
- Critical Thinking
- Analytical and Methodical
- Organization and Time Management
- MS Office
Volunteer
Indiana University of PA - Volunteer Assistant Baseball Coach
Dominican Republic Mission Trip
Miracle League of Lehigh Valley
Special Olympics
Certification
Six Sigma
- Yellow Belt
- White Belt
Timeline
Sales Director / Social Media Marketing
GripTech USA
08.2022 - Current
Graduate Assistantship - Management
Indiana University of Pennsylvania
08.2022 - 05.2023
Coach
Powerballers Travel Baseball
05.2022 - Current
Sales Floor Team Member - Food and Bev.
Target
05.2020 - 08.2022
MBA -
Indiana University of Pennsylvania
Bachelor of Science - Marketing
Indiana University of Pennsylvania
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