Summary
Overview
Work History
Education
Skills
Websites
Technologicalskills
Certification
Fantasy Sports
Work Availability
Work Preference
Quote
Software
Timeline
Hi, I’m

Tyler Parrish

Pittsburgh,PA
Tyler Parrish

Summary

Versatile professional proficient in account and project management, as well as social media management. Combining skills to take a holistic approach towards achieving business objectives. Demonstrated expertise in orchestrating successful projects and cultivating client relationships to ensure project goals are met. Strategic planning abilities, program integration skills, and social marketing evaluation knowledge enable excel in this field. Adept at developing compelling social media content that aligns with project objectives and enhances brand visibility. Proven track record of delivering projects on time and within budget while effectively managing and optimizing social media campaigns. Exceptional communication abilities foster collaboration among teams, clients, and online audiences. Eager to leverage this unique blend of skills to excel in roles that demand both account/project management and social media expertise. Prepared to contribute to new professional challenges at the intersection of these domains.

Overview

8
years of professional experience
1
Certification

Work History

Big Guys Pizza, Bridgeville

Marketing & Community Relations Coordinator
01.2017 - Current

Job overview

  • Responsible for implementing and managing the day-to-day Online Marketing strategies of the organization and incorporating product changes to drive customer engagement and increase profits
  • Achieved marketing and sales operational objectives by directing response campaigns for social media and coordinated innovative strategies and compiled product, market, and customer data, to carry out objectives and boost long-term profitability
  • Developed, implemented and promoted customer loyalty rewards program to increase customer retention and ROI, which now boasts more than 6,000 active members.
  • Monitored, analyzed, and reported web analytics, the metrics of customer satisfaction, and successfully launched offline and online consumer targeting and marketing strategy
  • Developed and proposed several business opportunities with upper management and developed the organization's new brand's strategy, consumer product line and strengthened marketing programs to capture new business.
  • Marketed offerings and services to community.
  • Stayed within budget for marketing expenses.
  • Improved public perception of the organization through positive media coverage generated from well-executed events and campaigns.
  • Managed communication channels, including social media and newsletters, to effectively share updates and news with the public.
  • Continuously adapted strategies to align with evolving community needs, ensuring approach remained relevant and impactful over time.
  • Developed strategic partnerships with local organizations to create mutually beneficial relationships, strengthening the community network.
  • Created compelling content for promotional materials, showcasing the organization's impact on the community.
  • Utilized data-driven strategies to target specific demographics within the community, tailoring outreach efforts accordingly.
  • Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.

Elly's Bar

Social Media Marketing Manager
08.2020 - Current

Job overview

  • Managed multiple social media platforms for increased engagement and audience growth.
  • Created engaging multimedia content including graphics, videos, and more to enhance user experience.
  • Increased website traffic through effective content creation and search engine optimization strategies.
  • Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
  • Coordinated promotional events to generate buzz around new product launches or initiatives.
  • Trained team members on best practices in social media management, enhancing overall team performance.
  • Boosted brand awareness by developing and implementing targeted social media campaigns.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Created and managed social media campaigns to increase brand engagement.
  • Coordinated and optimized the integration of third party delivery partners with Point of Sale systems at both store locations.
  • Built social media followings to more than 6,000 local followers between Instagram and Facebook.

Savvy Marketing Group

Assistant Account Manager
11.2022 - 11.2023

Job overview

  • Manage job creation using the Advantage project management software, ensuring smooth workflow, timely completion, and client satisfaction
  • Utilize excellent copywriting skills for a variety of mediums, including TV commercial script editing, ensuring content is engaging, relevant, and aligns with brand voice and message
  • Manage all aspects of organic social media for 4 clients simultaneously, including content creation, scheduling, and engagement, ensuring a consistent and compelling online presence
  • Build and nurture relationships with agency counterparts, fostering a collaborative and productive working environment
  • Adhere to the process of placing client materials on ONEDRIVE, ensuring efficient organization and accessibility
  • Regularly communicate with 5 or more clients to provide exceptional day-to-day support on various projects across multiple disciplines, ensuring their needs are met
  • Using Canva to create visually appealing and professional graphics for social media posts, collateral, and other marketing materials.
  • Maintained high standards of customer service by answering pricing, availability, use and credit questions accurately.
  • Anticipated clients' needs by staying in touch on regular basis.
  • Streamlined account management processes for improved efficiency and productivity.
  • Developed competitive comparison tables of pricing, fees, ratings, category, promotional content and messaging performance to use for RFP responses.
  • Participated in cross-functional projects, working collaboratively with colleagues from various departments to achieve shared goals.

Live! Casino Pittsburgh

Advertising Coordinator
04.2020 - 11.2021

Job overview

  • Created, and implemented marketing campaigns and maintained an updated website by managing content creation for the brand
  • Played a key role in creating marketing collateral for promoting new and existing services of the casino and ensured a safe and comfortable experience for customers through creating a worry-free, carefree environment
  • Implemented marketing and promotional tactics and resolved challenging customer complaints to full satisfaction and maximized repeat business
  • Retained clients to build brand awareness and generate leads while managing internal and external marketing campaigns and programs
  • Collaborated effectively with internal and external stakeholders to define the scope of works, budget, timing, objective, key matrices, and forecasting of the business project
  • Successfully generated increases in engagement rates with social media content supporting public relations, resulting in new opportunities for the organization
  • Utilized information gathered from interactions to offer upgraded solutions and services to meet clients changing needs
  • Analyzed, refined, and pushed existing designs to increase KPIs in alignment with the digital strategy at Live! Casino.
  • Managed development of advertising and in-store materials to support promotions, maintaining compliance with legal, advertising and brand guidelines.
  • Measured campaign performance using analytics tools, enabling data-driven adjustments to improve results.
  • Coordinated with creative teams to produce visually engaging advertisements for various media platforms.
  • Boosted audience engagement by incorporating innovative ideas into advertisement designs.
  • Maintained promotional calendar and developed communication channels to keep sales associates aware of programs.
  • Utilized e-mail, social media, radio and TV to highlight products and services.
  • Orchestrated and managed promotions across a network of over 150 digital monitors spanning the casino and restaurant floors, ensuring seamless execution and maximum visibility.

Landry's

Certified Server Trainer
04.2017 - 04.2018

Job overview

  • Evaluated skills assessment and observations to review effectiveness of training material.
  • Contributed to restaurant success by sharing expertise in upselling techniques, resulting in increased average check amounts.
  • Optimized table turnover rates through teaching proper time management skills and prioritizing tasks during peak hours.
  • Upheld high levels of professionalism in all aspects of server duties while serving as a role model for trainees.
  • Ensured seamless integration of more than 10 new hires into the team through effective onboarding processes, including orientation sessions and shadowing opportunities.
  • Enhanced server efficiency by conducting comprehensive training sessions on menu knowledge and customer service techniques.
  • Observed participants and provided corrective measures for skill improvement.
  • Trained new team members on restaurant procedures, menu items, and performance strategies.
  • Instructed servers on proper techniques for taking orders, serving food and providing customer service.
  • Provided feedback and guidance to help servers develop industry skills and knowledge.
  • Strengthened employee engagement by actively involving servers in decision-making processes that impacted their daily responsibilities.

Education

The University of Pittsburgh
Pittsburgh, PA

Bachelor of Arts - Media and Professional Communications
01.2020

University Overview

  • Relevant Coursework: Persuasive Writing in Advertising, Public Relations Writing, Proposal Writing, Writing with Style, Theories of Persuasion, Business Marketing Fundamentals, Composing Digital Media, Journalism and Non-fiction Writing, History of Mass Communications and the Communication Process
  • Honors: Dean's List, J&M Bigo's Memorial Scholarship Award Recipient
  • National Society of Leadership and Success
  • GPA: 3.75

Community College of Allegheny County
Pittsburgh, PA

Some College (No Degree) from Digital Communications And Media

University Overview

  • Relevant Coursework: Advertising, Marketing, Spoken communication, Management, Writing, Computer Science
  • GPA: 3.5

Skills

    • Content Creation
    • Project Management
    • Social Media Management
    • Email campaigns
    • Marketing Campaigns
    • Attention to Detail
    • Multitasking
    • Task Prioritization
      • Interpersonal Communication
      • Written Communication
      • Point of sale operation
      • Adaptability and Flexibility
      • Account Servicing
      • Problem-solving aptitude
      • Microsoft Excel

Websites

Technologicalskills

Technologicalskills
  • Microsoft Office - Word, Excel, Power Point
  • Adobe Acrobat, Photoshop, Premiere and Spark
  • Canva
  • Social Media Analytics and Ads - Facebook, Instagram, Snapchat, Tik Tok, Google
  • Advanced Analytics and Tag Manager Certified

Certification

  • Certified Corporate and Community Relations, University of Pittsburgh - 2017 - 2020

Fantasy Sports

Fantasy Sports

Passionate about coordinating, participating in, and strategizing for Fantasy Sports Leagues.

Availability
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Work Preference

Work Type

Full Time

Work Location

RemoteHybridOn-Site

Important To Me

Work-life balanceCareer advancementTeam Building / Company RetreatsPersonal development programsWork from home optionCompany Culture

Quote

I find that the harder I work, the more luck I seem to have.
Thomas Jefferson

Software

Microsoft Office Suite

Canva

WordPress

SquareSpace

Google Ads

Timeline

Assistant Account Manager
Savvy Marketing Group
11.2022 - 11.2023
Social Media Marketing Manager
Elly's Bar
08.2020 - Current
Advertising Coordinator
Live! Casino Pittsburgh
04.2020 - 11.2021
Certified Server Trainer
Landry's
04.2017 - 04.2018
Marketing & Community Relations Coordinator
Big Guys Pizza, Bridgeville
01.2017 - Current
The University of Pittsburgh
Bachelor of Arts - Media and Professional Communications
Community College of Allegheny County
Some College (No Degree) from Digital Communications And Media

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Tyler Parrish