Tyler Farina
New York,NY
Summary
Results-driven Junior Account Executive with over 3 years of experience in sports advertising and client management. I've successfully pitched multi-sport offerings, generating $20 million in new business revenue, while executing over $100 million in advertising campaigns. Developed critical skills in fast-paced, client-focused environment, including relationship management and strategic planning.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Junior Account Executive
Playfly
04.2025 - Current
- Pitched agencies (WPP, IPG, Dentsu, & Horizon Next) on HTS multi-sport offerings, contributing to $20M in new business.
- Engaged with Account Executives to exceed all linear and digital media sales goals while adding new national advertising clients to Home Team Sports account roster including Netflix, Coca-Cola, & DAZN,
- Activated custom partnerships including tentpole positions like NBA Coaches Challenge (Sprite '25), MLB Opening Week (PNC '25), and filmed custom creative featuring pro-athletes including Robert Acuna (Snickers)
National Sales Planner
Playfly
03.2024 - 03.2025
- Optimized with Sales Managers and Account Executives to generate and maximize revenue for both new and existing business across all HTS verticals and platforms
- Negotiated and managed +$80MM annually in scatter and upfront business with agency partners to achieve brand objectives while maintaining internal P&L guidelines and company objectives
- Utilized agency and network contacts to gain advertiser and marketplace intel
- Built and managed linear and digital media plans for both national and single market sponsors
- Directed two sales coordinators in campaign management; guided and mentored their professional growth
Client Service Coordinator
Playfly
03.2023 - 02.2024
- Managed national ad campaigns for 20+ clients, delivering 100M+ GRPs.
- Grew accounts by 8% through tailored solutions; improved skills in Excel, PowerPoint, and data entry.
Sales Representative
Carolina Hurricanes
07.2022 - 03.2023
Corporate Sponsorship Coordinator
University of Connecticut
11.2021 - 06.2022
Education
Bachelor's - Sports Management
University of Connecticut
Skills
Experienced Senior Digital Sales
Planner & Account Manager
Strategic Planning
Client Management
Exceeding Sales Targets
Verbal Communication
Data Analysis Proficiency
Performance Metrics Analysis
Relationship Building & Management
Issue Resolution
Certification
The Trade Desk Academy:
- Programmatic 101
- Marketing Essentials
The Seedtag Academy:
- CTV Certification
Timeline
Junior Account Executive
Playfly
04.2025 - Current
National Sales Planner
Playfly
03.2024 - 03.2025
Client Service Coordinator
Playfly
03.2023 - 02.2024
Sales Representative
Carolina Hurricanes
07.2022 - 03.2023
Corporate Sponsorship Coordinator
University of Connecticut
11.2021 - 06.2022
Bachelor's - Sports Management
University of Connecticut
Systems
Microsoft Office, MediaRadar, WideOrbit, Amazon Workspace, MediaOcean, Salesforce
Similar Profiles
Brian PostonBrian Poston
Director, Ticket Sales & Service at Miami University/Playfly SportsDirector, Ticket Sales & Service at Miami University/Playfly Sports
Michaya BakerMichaya Baker
Director of Client Services at Playfly SportsDirector of Client Services at Playfly Sports
COURTNEY SCHNEIDERCOURTNEY SCHNEIDER
Integrated Account Executive at Playfly SportsIntegrated Account Executive at Playfly Sports
Bridget WillardBridget Willard
Account Manager at The Trade DeskAccount Manager at The Trade Desk
Jewel ConyersJewel Conyers
Patient Coordinator at Mount SinaiPatient Coordinator at Mount Sinai