Tyler Ference

I produce high-quality photos and videos of vehicles at Blackmans Cycle and Flemington Powersports for use on the company websites and social media, potentially attracting new customers. I use Canva to watermark the photos and FaceBook Marketplace to upload used vehicles. Additionally, I shoot short-form content of the dealership itself so customers can see the vehicles and accessories that are readily available. I utilize project management to produce multiple videos a day in addition to the photos of the new vehicles.

These shoots are always on-location, either indoor or outdoor. A typical shoot has somewhere between 2 and 4 photographers and can last anywhere from 2 hours to 8 hours. As a team, we collaborate about who will be in charge of what station: solo photos, group photos, or customer help. It is a fast paced environment so cooperation and organization is a must. My main role is to help direct the children with poses and expressions as well as organizing them for group photos. Additionally, I help answer questions and guide the parents or guardians about how to purchase the photos.

I conducted headshot shoots for individuals or companies looking to update their websites or portfolios. I provided excellent customer service to the clients by creating a relaxing and enjoyable environment. My duty was to guide the clients through the process so that they knew what to expect and make the process simpler. I would direct the clients during the shoots so that they had plenty of options to choose for their headshots. Then after the client selected their favorite photos, I would edit them in Adobe Lightroom before sending them out to the client. The edits typically would be simple, such as adjusting contrast, balancing whites and blacks, and reducing blemishes. However, clients had the option to order a special editing service where I would make more intricate edits like whitening teeth, reducing double chins, eliminating fly-away hairs, etc.