Tyler Green

I lead business development for AWS's Strategic Sports & Entertainment Partnerships (SSEP) team, designing and scaling global sponsorship programs that showcase AWS technology through premier sports and entertainment properties including the NFL, Formula 1, PGA TOUR, and NBA.

Recent Achievement - Super Bowl LX Campaign: Conceptualized and led AWS's integrated Super Bowl LX marketing campaign, combining a three-day immersive Builder Loft customer experience in San Francisco for strategic customers with multi-channel paid media (social, programmatic, Wall Street Journal), NBC Super Bowl Countdown broadcast integration, and coordinated public relations strategy. Orchestrated cross-functional execution across Partner Marketing, Account-Based Marketing (ABM), Startup, PR, Analyst Relations, Brand Advertising, Social, and Content teams to position AWS as the proven AI innovation leader through 10 years of NFL Next Gen Stats partnership.

Ongoing Responsibilities:

• Create scalable frameworks enabling AWS marketing and sales teams worldwide to leverage sports partnerships across 34+ global events in 2025, generating sourced pipeline and customer engagement opportunities
• Partner across Amazon organizations (Prime Video, Amazon Music, Cross-Company Marketing) to pioneer breakthrough cross-business activations, including the AWS x Prime Video NBA launch strategy
• Develop innovative activations that drive cloud adoption and demonstrate AWS technology in action, helping AWS connect with diverse global audiences and accelerate adoption across industries

• I led Business Development (BD) for AWS Global Sponsorship, pioneering innovative programs that provided value to AWS, our customers, and our partners while optimizing marketing costs.
• I thrived in this role defined by ambiguity, where I conceived, tested, implemented, scaled, and assessed the impact of Sponsorship BD initiatives that provide long-term business value for AWS.
• Built and scaled AWS Sponsorship Business Development program from the ground up, growing revenue from $0 to $5.01M.
• Created and scaled the AWS On Air sponsorship program to 107 placements (+224% YoY), driving $3.75M in media inventory.
• Launched the AWS Executive Engagement sponsorship platform, generating $3.1M in revenue through partnerships with Deloitte, Accenture, and McKinsey.

• As a member of a small leadership team, I oversaw the successful launch of Intersect Festival, Amazon's groundbreaking music festival held in December 2019 in Las Vegas.
• In just six months, I developed and executed the sponsorship program — exceeding our goal by 100%.
• My contributions included onboarding key endemic sponsors such as Coca-Cola and delivering innovative activations such as the Intel drone show.
• I also played a key role in crafting strategy for sponsorship, marketing, talent, revenue projections, and partnerships with platforms like Twitch.

• Managed a client portfolio exceeding $13M across multiple categories, delivering high‑impact, innovative sponsorship programs.
• Oversaw strategy, activation, and fulfillment of national sponsorship accounts across Live Nation venues, festivals, and integrated music programs.
• Built strategic roadmaps and creative programs that consistently renewed and expanded client partnerships.
  Established sponsorship objectives, KPIs, and measurement frameworks; led tracking, delivery, and recaps.
• Collaborated cross‑functionally across venues, festivals, ticketing, artist relations, production, marketing, digital/social media, legal, finance, and research to deliver best‑in‑class activations.
• Led sponsorship administration, including contracting, budgeting, billing, and invoicing.
• Clients included AWS, Red Bull, PayPal, T‑Mobile, Yeti, AB In‑Bev, American Family Insurance, Philip Morris USA, EJ Gallo Wines, RJ Reynolds, Blu eCigs, and others.

• Led Sponsorship Coordinator teams across Denver, San Francisco, Los Angeles, and San Diego, driving consistent, high‑quality execution in the West Region.
• Directed regional data gathering, prospecting, and research to support local and national sales efforts.
• Produced regional case studies, sales tools, implementation guides, and industry research to increase performance.
• Oversaw the creation of proof‑of‑performance recaps for all regional clients with a focus on renewals.

• Fulfilled and activated more than $2M in local sponsorship programs at major PNW venues including Sasquatch Music Festival, The Gorge Amphitheatre, and White River Amphitheatre.
• Achieved five consecutive years of sales exceeding $1.3M at The Gorge due to strong renewal performance.
• Collaborated across marketing, sales, operations, and ticketing to ensure seamless sponsor execution.
• Supported local, regional, and national accounts including Microsoft, Esurance, Alaska Airlines, Coca‑Cola, MillerCoors, Electronic Arts, Anheuser‑Busch, Washington Dept. of Health, Rockstar Energy, Honda, Verizon Wireless, Jack Daniels, and more.

• Prospected, pitched, and closed sponsorship sales for local venues, achieving market revenue targets.
• Collaborated across marketing, production, venue management, and talent buying to build tailored, objective‑driven programs.
• Partnered with executive leadership on annual budgets, sales forecasts, and corporate reporting.