Tyler Green
Greater Seattle Area
Summary
Accomplished sponsorships and partnerships executive with 20 years of experience building and scaling global sports and entertainment programs that drive measurable business impact. Proven ability to translate brand vision into innovative activations, generate revenue growth, and lead cross-functional teams. Expertise spans strategic sponsorship development, brand partnerships, business development, and event marketing. Career highlights include delivering award-winning brand activations for AWS across PGA TOUR, NFL, Formula 1, NBA, and global entertainment platforms, scaling AWS’s sponsorship program from inception to $5M+ annually, and managing a $13M+ client portfolio at Live Nation (including T-Mobile).
Overview
9
9
years of professional experience
Work History
Principal, Strategic Sports & Entertainment Partnerships
Amazon Web Services (AWS)
08.2024 - Current
- I lead business development for AWS’s Strategic Sports & Entertainment Partnerships (SSEP) team, where I design and scale global sponsorship programs that showcase AWS technology through the world’s premier sports and entertainment properties.
- Develop and execute strategic partnerships with NFL, Formula 1, PGA TOUR, and NBA, creating innovative activations that drive cloud adoption and customer engagement.
- Created scalable frameworks enabling AWS marketing and sales teams worldwide to leverage sports partnerships across 34+ global events in 2025, generating nearly $1M in sourced pipeline.
- Partnered across Amazon (Prime Video, Amazon Music, XCM) to pioneer breakthrough cross-LOB activations, including the AWS x Prime Video NBA launch strategy.
- Through these programs, I help AWS connect with diverse global audiences, demonstrate the value of AWS technology in action, and accelerate adoption across industries.
Principal, Business Development – AWS Global Brand Partnerships
Amazon Web Services (AWS)
05.2020 - 08.2024
- I led Business Development (BD) for AWS Global Sponsorship, pioneering innovative programs that provided value to AWS, our customers, and our partners while optimizing marketing costs.
- I thrived in this role defined by ambiguity, where I conceived, tested, implemented, scaled, and assessed the impact of Sponsorship BD initiatives that provide long-term business value for AWS.
- Built and scaled AWS Sponsorship Business Development program from the ground up, growing revenue from $0 to $5.01M.
- Created and scaled the AWS On Air sponsorship program to 107 placements (+224% YoY), driving $3.75M in media inventory.
- Launched the AWS Executive Engagement sponsorship platform, generating $3.1M in revenue through partnerships with Deloitte, Accenture, and McKinsey.
Head of Sponsorships, Intersect Festival
Amazon Web Services (AWS)
05.2019 - 05.2020
- As a member of a small leadership team, I oversaw the successful launch of Intersect Festival, Amazon's groundbreaking music festival held in December 2019 in Las Vegas.
- In just six months, I developed and executed the sponsorship program — exceeding our goal by 100%.
- My contributions included onboarding key endemic sponsors such as Coca-Cola and delivering innovative activations such as the Intel drone show.
- I also played a key role in crafting strategy for sponsorship, marketing, talent, revenue projections, and partnerships with platforms like Twitch.
Director, Brand Management
Live Nation Entertainment
01.2017 - 05.2019
- I directed brand management and national sponsorship activations for Live Nation’s top-tier clients, overseeing a $13M+ portfolio across venues, festivals, and integrated music programs.
- My team consistently delivered innovative, high-impact activations that strengthened client brands and drove measurable business growth.
- Led sponsorship activations for major national clients including T-Mobile, Amazon Web Services, Red Bull, PayPal, and Yeti Coolers, creating customized programs that enhanced customer engagement and brand equity.
- Designed and executed strategic roadmaps that aligned client objectives with Live Nation’s assets, consistently renewing and expanding client relationships.
- Drove cross-functional collaboration across sales, production, and marketing to execute seamless activations across multiple categories and event platforms.
- Developed creative brand integrations that went beyond traditional sponsorship, including cutting-edge technology showcases and interactive fan experiences.
- Mentored and led a team managing national accounts, building a culture of creativity, accountability, and client-first execution.
Education
Bachelor of Arts - Communication, Information Technology & Society
Santa Clara University
Santa Clara, CA06-2004
Study Abroad Program
Gonzaga University
Florence, ItalySkills
- Strategic partnerships and business development
- Brand strategy and marketing
- Sponsorship management
- Cross-functional collaboration
- Creative problem-solving
Affiliations
Travel, golf, hiking/backpacking, snowboarding, and spending time with family.
Timeline
Principal, Strategic Sports & Entertainment Partnerships
Amazon Web Services (AWS)
08.2024 - Current
Principal, Business Development – AWS Global Brand Partnerships
Amazon Web Services (AWS)
05.2020 - 08.2024
Head of Sponsorships, Intersect Festival
Amazon Web Services (AWS)
05.2019 - 05.2020
Director, Brand Management
Live Nation Entertainment
01.2017 - 05.2019
Bachelor of Arts - Communication, Information Technology & Society
Santa Clara University
Study Abroad Program
Gonzaga University
Similar Profiles
Francisco Javier Chavero, Jr.Francisco Javier Chavero, Jr.
Environmental Program Manager (EPM) at Amazon Web Services (AWS), Amazon Data Services, Inc.Environmental Program Manager (EPM) at Amazon Web Services (AWS), Amazon Data Services, Inc.
Joe BehrensJoe Behrens
Senior DevOps Consultant at Amazon Web Services (AWS) Professional ServicesSenior DevOps Consultant at Amazon Web Services (AWS) Professional Services
Laura SimmsLaura Simms
Sr. Full Life Cycl Recruiter - AUTA - SCDT at Amazon Web Services (AWS)Sr. Full Life Cycl Recruiter - AUTA - SCDT at Amazon Web Services (AWS)
Aleysha UkonuAleysha Ukonu
Software Development Engineer Intern at Amazon Web Services (AWS) EC2 PlatformSoftware Development Engineer Intern at Amazon Web Services (AWS) EC2 Platform
Avery ThurstonAvery Thurston
Crew Member at Trader Joe'sCrew Member at Trader Joe's