Tyler Hopson
Los Angeles,United States
Summary
Detail-oriented and adaptable Junior Producer with a proven track record in project coordination and creative production. Eager to contribute my experience and passion for creativity to NIKE, Inc.'s Brand Creative team, driving brand distinction and delivering exceptional stories to inspire athletes worldwide.
Overview
3
3
years of professional experience
Work History
Senior Product Marketing Coordinator
2K
08.2022 - Current
- Coordinated end-to-end marketing campaigns involving product launches, collaborating with cross-functional teams, external partners, and UA.
- Provided crucial support to Product Marketing Manager in developing and executing Go-to-Market plans for new products.
- Managed and organized key marketing and campaign documents, including overseeing App Store Optimization testing.
- Fostered relationships with third-party vendors and internal finance and legal teams to ensure seamless project execution.
- Ensured brand consistency throughout creative development processes.
- Compiled and presented marketing research reports, and analyzed KPI performance for campaign optimization.
Jr. Brand Partnerships Manager
SOSANI
05.2022 - 08.2022
- Led the management of influencer campaigns, overseeing client relations, campaign briefs, and content review.
- Played a key role in inbound/outbound sales by managing influencer emails and negotiating deals.
- Crafted pitch decks and sales materials for client presentations.
Brand Partnerships Intern
Hollywood Branded
01.2022 - 05.2022
- Authored monthly blogs related to brand partnerships and pop culture.
- Contributed to client reports by screening and clipping shows.
- Produced engaging social media content for TikTok and Instagram platforms.
- Created informative one-sheets highlighting brand opportunities in various production projects.
Product Marketing Intern
Jam City
06.2021 - 02.2022
- Managed the content approval process with Disney for multiple games, ensuring brand alignment.
- Conducted comprehensive market and competitive research for a new licensed game.
- Owned copywriting and localization tasks for app stores, optimizing content for diverse audiences.
- Analyzed and interpreted performance data across the entertainment industry.
Digital Marketing Intern
Finessed Media, Inc.
01.2021 - 06.2021
- Hosted virtual music industry events and managed a YouTube channel, contributing to brand visibility.
- Mastered various tools, including Canva, Later, and Planoly, for social media content creation and scheduling.
- Facilitated brand partnerships and effectively managed digital marketing campaigns.
Education
Bachelor of Business Administration - BBA in Marketing -
The Ohio State University
Columbus, Ohio05.2022
Skills
- Proficient in Excel, Microsoft Office, Dropbox, Canva, Photoshop, Later, Planoly, and Keep
- Familiarity with project management tools, including Monday, Slack, Asana, and Wrike
- Highly experienced in working within matrixed team environments
- Strong project management skills, ensuring tasks are completed efficiently
Personal Information
Title: Senior Product Marketing Coordinator
Timeline
Senior Product Marketing Coordinator
2K
08.2022 - Current
Jr. Brand Partnerships Manager
SOSANI
05.2022 - 08.2022
Brand Partnerships Intern
Hollywood Branded
01.2022 - 05.2022
Product Marketing Intern
Jam City
06.2021 - 02.2022
Digital Marketing Intern
Finessed Media, Inc.
01.2021 - 06.2021
Bachelor of Business Administration - BBA in Marketing -
The Ohio State University
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