Tyler Irby
Barberton,OH
Summary
Dynamic marketing and copywriting professional with a proven track record, enhancing brand visibility and driving conversions through expertly crafted campaigns. Specializes in collaborative teamwork and content strategy, boasting significant achievements in promotional marketing and a keen ability to elevate client messaging with precision and creativity.
Overview
11
11
years of professional experience
Work History
Freelance Copywriter
Lific Copy
Akron, OH
01.2019 - Current
- Developed creative concepts for promotional campaigns based on client objectives and target audience.
- Reviewed and edited copy to ensure accuracy, clarity, consistency, and alignment with brand standards.
- Developed clear call-to-action statements that drive conversions.
- Composed effective copy for websites, blogs, email campaigns, social media posts, and print materials.
Marketing Specialist
Cita Marketplace
New York, NY
07.2023 - 03.2024
- Collaborated with sales teams to develop lead generation strategies across multiple channels.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Created proposals for service and product strategies based on marketing data.
- Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum value.
Licensed Insurance Agent
Homesite Insurance
Akron, OH
01.2020 - 09.2022
- Interpreted policy language to determine coverage eligibility for homeowners insurance claims.
- Provided technical expertise regarding claim processing procedures and practices.
- Assisted customers in completing necessary paperwork associated with their homeowners insurance claim filing process.
Marketing/Sales Associate
Sam's Club
Akron, OH
10.2013 - 03.2018
- Provided accurate information about products, prices and services.
- Demonstrated product features and benefits for customers' needs.
- Upsold additional items based on customer interests and needs.
- Worked with fellow sales team members to achieve group targets.
Education
Copywriting Certificate
Udemy
Remote03-2023
Digital Marketing Certificate
University of Oregon
Eugene, OR01-2021
Radio And Television Broadcasting Diploma
Ohio Media School
Cleveland, OH12-2018
High School Diploma -
Barberton High School
Barberton, OH05-2008
Skills
- Copywriting, editing, and review
- Consistent brand messaging
- Email Marketing
- Promotional marketing and advertising
- Social Media Copywriting
- Product Research
- Collaborative Teamwork
- Sales copy
- Marketing campaign support
- Advertising Copy
- Keyword Research
- Content Strategy
- Proofreading
Timeline
Marketing Specialist
Cita Marketplace
07.2023 - 03.2024
Licensed Insurance Agent
Homesite Insurance
01.2020 - 09.2022
Freelance Copywriter
Lific Copy
01.2019 - Current
Marketing/Sales Associate
Sam's Club
10.2013 - 03.2018
Copywriting Certificate
Udemy
Digital Marketing Certificate
University of Oregon
Radio And Television Broadcasting Diploma
Ohio Media School
High School Diploma -
Barberton High School
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