API knowledge Client configuration knowledge Connectivity expert
Tyler Kirk
Director Of Optimization
Austin,Tx
Summary
Strategic-thinking team manager and individual contributor, experienced in turning average-production teams and accounts into high-performing operations. Offering engaging, analytical, and personable touches with expertise improving partner relationships and performance.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
Work History
Director- Optimization/Rev Mgmt
CIIRUS inc.
11.2021 - 9 2024
- Head of Channel Optimization across CiiRUS PMS portfolio
- Well-versed in Dynamic Pricing capabilities, setup, and utilization
- Established KPIs for partner accounts through channel data collection
- Live listings saw 10% increase in booked value 2022-2024
- 70% adoption rate of partner ‘best practice’ opportunities ranging from Wheelhouse levers, content writing, professional photography and key amenity adoption
- Gained Vrbo Premier Host through partner cancellation reduction
- Implement portfolio-wide flexibility focus with sweeping changes to cancel policy and traveler payment terms
- Created simplified and unified T&Cs document for all partners
- Helped partner accounts increase stay lengths by 40% by establishing length-of-stay pricing through software and channel capabilities
- Increased partner visibility into Reviews feedback which helped increased portfolio review average to 4.7
- Well-versed in SAAS-OTA capabilities
- Led Two partner-facing webinars, FAVR panelist, Quarterly QBRs, and created team initiatives to drive incremental value.
IPM Account Manager
Vrbo
04.2015 - 10.2021
- Key Account Manager for Streamline-fed partners
- Managed B2B portfolio of 60+ accounts representing over 400 listings
- Deliverables include key performance metrics, internal retail cube, PPT presentations, value-based propositions based on empirical data
- Optimization consultant delivering daily calls, weekly check-ins, and Quarterly Business Reviews for consulting and improving opportunities within this stack of listings
- Acquisition, Retention, Inbound, Internship program leader, Territory account rep: Las Vegas
- Exceeded Quota regularly and averaged 109% attainment
- Assigned mentor for incoming FRBO reps
- Developed market strategy and presentation for Las Vegas to improve gross booked value of market
- Averaged $700+ ASP during Metallic subscription period
- Skilled in value-sell proposition, consultative and analytical approach
- Adept with, DPL, Listing Coach, Tableau Reports when analyzing options and conversion for clients
- Handled escalations during internship program at HQ.
Sales Campaign Planner
Clear Channel Outdoor
05.2012 - 12.2014
- Managed rfp's from multiple agencies in Out-of-Home Advertising
- Identified client solutions, constructed and delivered proposals daily for clients
- Retained media buying clients even after leaving our established agencies
- Managed accounts totaling $35 million in annual revenue
- Met quota each quarter
- Negotiated between client and market in fulfilling clients' advertising budgets and campaigns
- Use of CRM to forecast, plan, and evaluate weekly business progress
- 20+ outbound client calls daily
- In my first year with National Sales Group Dallas Team we saw 7.8% rise in export business.
Account Service Coordinator, Media Sales
Katz Media Group
12.2008 - 12.2011
- Order and maintain National Media Spot buys in 36 markets
- Serve as conduit between agency, client and station
- Managing orders, billing, discreps for clients BMW, Chrysler, ULTA, Mattress Firm, etc
- Compile monthly research for multiple markets reflecting year to date pacing
- Understand and utilize business aspects including but not limited to: invoicing, discrepancies, client relations and makegoods
- Proficient in SalesPro, Excel, InDesign, PowerPoint, Pulling Tapscan research.
Spot Television Advertising Representative
Blair Television
02.2007 - 12.2008
- Negotiate and maintain relationships with local ad agency spot television orders for over a hundred broadcast clients nationwide
- Utilize Nielson Media Research on a daily basis
- Understand and remain informed on the television landscape
- Familiarize with media buyers specs to sell station's product
- Remain competitive in each market and post to client's needs
- Work in a highly interactive and communicative environment.
Advertising Intern
TM Advertising
06.2004 - 08.2004
- Worked under Account Executive in the interactive department gathering broad experience in a creative environment
- Involved in client and creative meetings
- Assisted with key projects: Updated advertising and spec changes online
- Used Microsoft Excel to calculate advertising costs
- Revised and edited body copy and text
- Filed client account information.
Education
Bachelor of Science in Advertising/Public Relations -
Texas Christian University
08.2001 - 12.2005
Skills
Project Management
Revenue Management
Account Management
People Management
Strategic Planning
Websites
Software
Interests
Music, playing bass in a band, my dog, travel
Timeline
Director- Optimization/Rev Mgmt
CIIRUS inc.
11.2021 - 9 2024
IPM Account Manager
Vrbo
04.2015 - 10.2021
Sales Campaign Planner
Clear Channel Outdoor
05.2012 - 12.2014
Account Service Coordinator, Media Sales
Katz Media Group
12.2008 - 12.2011
Spot Television Advertising Representative
Blair Television
02.2007 - 12.2008
Advertising Intern
TM Advertising
06.2004 - 08.2004
Bachelor of Science in Advertising/Public Relations -
Texas Christian University
08.2001 - 12.2005