TYLER MARCELLO
Remote,MA
Summary
Strategic, data-driven business leader with 14+ years of experience across Sales Operations, GTM Planning, FP&A, and Strategic Planning. Trusted partner to executive and sales leadership, translating complex data into actionable insights that drive revenue growth, margin expansion, and operational excellence. Driven by building long lasting, and trusted relationships as an advisor to solve complex business problems, leading to streamlining operations & ultimately better results.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Manager, CEG Ops
ServiceNow
04.2025 - Current
- Serve as a strategic business partner to CEG leadership, driving performance tracking, planning, and cross-functional alignment across global initiatives.
- Recognized as the go-to expert for cross-functional analysis and operational execution, bridging strategy and execution across MA Leaders and supporting functions.
- Partner closely with leadership on impact delivery, adoption strategies for key accounts, and large customer review decks to ensure data-driven storytelling in customer-facing engagements.
- Lead and support resource and headcount planning, (D&L) forecasting, and mitigation planning to optimize capacity and budget efficiency.
- Design and deliver executive materials for QBRs, MBRs, and ongoing ad-hoc analysis to inform strategic decision-making and performance improvement.
- Drive accountability and transparency through proactive metric tracking, ensuring CEG initiatives are aligned with organizational goals and measurable outcomes.
- Business Partner (Public Sector & Strategic Tech & SI)
GTM Manager, Strategy, Planning & Insights
ServiceNow
01.2022 - 04.2025
- Delivered executive-level analysis leveraging large, complex, and often disparate datasets to support global strategic decision-making across the Customer Outcomes organization.
- Utilized advanced Excel modeling, Power BI (Self-Serve), and enterprise-level dashboards to surface critical insights and enable proactive operational planning.
- Synthesized data into compelling narratives and executive-ready visuals, driving alignment on business priorities and resource strategies across global teams.
- Partnered cross-functionally with Operations, Strategy, and Field leadership to translate analytics into actionable recommendations that optimized business performance.
Customer Outcomes, Dashboard Development
ServiceNow
06.2022 - 01.2023
- Led the end-to-end redesign and development of enterprise-level dashboards, enhancing visibility and data usability across key business functions.
- Acted as the strategic liaison (“the glue”) between Business Operations and Digital Technology teams, ensuring that evolving business priorities were accurately translated into actionable analytics.
- Delivered scalable, high-impact dashboards utilized by thousands of users across the organization to drive data-informed decision-making.
- Streamlined stakeholder alignment processes, reducing turnaround time for dashboard updates and improving adoption rates.
Manager, Strategic Planning & Business Development
Emser Tile
06.2019 - 06.2022
- Built the company’s first dynamic Sales & Margin executive dashboard for enterprise-wide visibility via Excel, and eventually Power BI for real time, once connected to Datawarehouse in collaboration with IT.
- Partnered with ownership and executives on strategic performance reviews and planning compromising of a 400M portfolio, increasing +20% YoY Growth in my segment while supporting it, consistently exceeding sales quota & margin metrics.
- Coached regional leaders to improve conversion, profitability, and market share, acting as a business partner to all Executives led ¾ of the business working directly with those executives to execute on Strategic Plan, and tracking metrics to achieve growth.
- This was a hybrid Strategic Planning & Head of Business Development Operations role.
Manager, Sales Operations Finance
Unibail-Rodamco-Westfield
06.2017 - 06.2019
- Created the first leasing dashboard, later adopted internationally for all properties, connected directly to source data (mix of Hyperion/Sales Force).
- Reviewed and approved leasing deals up to $250K in partnership with the CFO.
- Negotiated outside of the business (Customer Facing, with CFOs to negotiate deal structure as needed for new leases requiring capital investment).
- Built, led and mentored a high-performing analytics team (1 Intern, 2 Analysts).
- Promoted from Sr. IC to People Manager within 6 Months.
Sr. Analyst, Partner Strategy & FP&A
Insight (PCM Inc. at Time)
04.2013 - 06.2017
- Designed Partner P&L executive summaries influencing acquisition decisions.
- Improved partner margins by $10M+ annually through profitability modeling.
- Improved forecast accuracy from ~70% to >90%.
- Lead Analyst, for all of our Top Channel Partners to improve their connection into the reseller ecosystem, mainly focused on attainment based off their channel incentives.
- Promoted after 2 years, from Sales/Marketing Ops Lead to FP&A to work on M&A Exit, when transaction to sell (when PCM Inc.)
Global Operations Analyst
Avery Dennison
05.2010 - 04.2013
- Managed & developed global operations dashboards and executive QBR reporting.
- Delivered $5M+ in inventory savings through analytics-driven optimization.
- Cross Collaboration with FP&A, Ops, Sales & Marketing.
Education
B.S. - Accounting, Strategic Management
Johnson & Wales University
Providence, Rhode Island, United States01-2010
Skills
- Sales Operations & GTM Strategy (Hybrid-Mix)
- Executive Reporting, Analytics, Actionable Insights
- FP&A & Strategic Planning
- Business Development, Customer Facing (Previous Roles)
- Team Leadership, Motivation & Mentorship
- Power BI, Data Analysis, SQL Fundamentals
- Advanced Excel, Strong Financial Modeling & Insights
- CRM & Systems (Dynamics, Salesforce, SURF)
- Anaplan, Hyperion, Cognos (Financial Systems)
Certification
Advanced Power BI Training (Analytics, Visualization, Dashboards)
Timeline
Manager, CEG Ops
ServiceNow
04.2025 - Current
Customer Outcomes, Dashboard Development
ServiceNow
06.2022 - 01.2023
GTM Manager, Strategy, Planning & Insights
ServiceNow
01.2022 - 04.2025
Manager, Strategic Planning & Business Development
Emser Tile
06.2019 - 06.2022
Manager, Sales Operations Finance
Unibail-Rodamco-Westfield
06.2017 - 06.2019
Sr. Analyst, Partner Strategy & FP&A
Insight (PCM Inc. at Time)
04.2013 - 06.2017
Global Operations Analyst
Avery Dennison
05.2010 - 04.2013
B.S. - Accounting, Strategic Management
Johnson & Wales University