Tyler Nielsen
Oceanside,CA
Summary
Results-driven marketing leader with 8+ years of experience creating and implementing successful marketing campaigns for diverse brands. Proven track record of increasing engagement and driving revenue through digital strategies.
Overview
9
9
years of professional experience
1
1
Certification
Work History
DIGITAL MEDIA MANAGER
Avoya Travel
10.2023 - Current
- Optimized website content for improved search engine rankings and increased organic traffic.
- Maximized ROI on ad spend by allocating budget strategically across various digital channels based on performance insights.
- Kept abreast of emerging trends in digital media technology, applying innovative tactics to maintain a competitive edge in the marketplace.
- Managed social media channels to drive engagement, expand audience reach, and foster brand loyalty.
- Negotiated partnerships with key influencers to expand brand presence and boost referral traffic.
- Collaborated with cross-functional teams on integrated marketing campaigns for maximum impact.
- Streamlined content creation workflow by establishing editorial calendars and guidelines for consistent quality control.
MARKETING PRODUCTION MANAGER
MagnaFlow
11.2022 - 08.2023
- Implemented project management best practices to ensure timely completion of deliverables and client satisfaction.
- Established strong relationships with external vendors, ensuring quality control and timely delivery of materials.
- Led team training initiatives, improving overall team productivity and skillsets in key areas such as design software proficiency or effective communication techniques.
- Managed cross-functional teams to successfully execute complex marketing projects on time and within budget.
- Ensured brand consistency across all marketing materials by enforcing company style guidelines.
- Developed and executed strategic marketing campaigns, resulting in increased sales leads and revenue growth.
HEAD OF CONTENT
Straw Hut Media
11.2017 - 11.2022
- Negotiated contracts with external vendors, reducing costs while maintaining quality standards.
- Led a team of content creators for consistent delivery of high-quality materials on time.
- Developed comprehensive content strategies aligned with company objectives and target audiences.
- Contributed thought leadership pieces on behalf of the company, establishing a strong reputation within the industry.
- Managed editorial calendar to ensure timely publication and promotion of relevant content across multiple channels.
- Conducted regular competitor analysis, staying informed on industry trends and adapting strategies accordingly.
- Improved content quality by implementing rigorous editing processes and style guidelines.
DIGITAL MEDIA COORDINATOR
Hay House Publishing
08.2015 - 11.2017
- Curated relevant industry news articles on company blog to establish thought leadership in the sector while driving organic traffic to the website.
- Coordinated with graphic designers and copywriters to produce visually engaging and persuasive content for various digital channels.
- Assisted in the planning and execution of virtual events, resulting in increased audience participation and satisfaction levels.
- Streamlined internal communication processes using project management tools like Asana for better team collaboration resulting in higher efficiency.
- Implemented effective paid advertising strategies on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter for enhanced reach and visibility.
Skills
- Digital Marketing Strategy
- Content Management
- Media Buying
- Project Management
- Tactical planning
- Marketing campaign management
- Partnership
- Marketing
- Product Launch
- Marketing Collateral
- Team management
- Brand-building strategies
- Video Editing
- Graphic Design
- Google Ads
Certification
- Google Ads - Measurement Certification
- Google Analytics Certification
Timeline
DIGITAL MEDIA MANAGER
Avoya Travel
10.2023 - Current
MARKETING PRODUCTION MANAGER
MagnaFlow
11.2022 - 08.2023
HEAD OF CONTENT
Straw Hut Media
11.2017 - 11.2022
DIGITAL MEDIA COORDINATOR
Hay House Publishing
08.2015 - 11.2017
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