Summary
Overview
Work History
Education
Skills
Timeline
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Tyler Olson

Detroit,MI

Summary

Accomplished digital marketing and operations specialist with over a decade of experience in driving successful initiatives within startup environments. Skilled in full-stack digital marketing, brand development, and business operations, I have a proven track record of spearheading projects that enhance brand visibility and drive revenue growth.

Overview

3
3
years of professional experience

Work History

Marketing Operations Specialist

Astronomic
12.2022 - Current
  • Defined project scopes, cost estimates and schedules.
  • Conducted development research prior to beginning the project.
  • Enhanced operational and team practices to optimize project development.
  • Managed timelines and meeting deadlines within budgetary limits.
  • Built successful project plans covering objectives, resources and staffing to meet schedules.
  • Assisted in the initial mobile app design

Digital Marketing Director

NotLabeled (Contract)
10.2023 - 02.2024
  • Directed the overhaul of NotLabeled's brand strategy and digital presence. Successfully repositioned the brand within the sustainable fashion and home textile industry.
  • Created digital marketing campaigns using paid advertising and content ideation directly resulting in taking monthly recurring revenue from $0 to over $40,000 within just four months.
  • Managed multi-channel marketing efforts, including SEO, email marketing, and targeted social media advertising, web development, and marketing assistants.
  • Continually created, and optimized marketing automation technologies to enhance campaign efficiency and scalability, leading to improved lead generation and customer retention rates.

Marketing and Business Development Manager

WireFuseMedia, LLC
10.2021 - 03.2023
  • Led marketing and business development initiatives, significantly enhancing client acquisition.
  • Developed and executed digital marketing campaigns that increased brand awareness and market penetration.
  • Utilized analytics and market insights to drive business decisions, resulting in the implementation of cost-effective marketing solutions that maximized ROI.

Digital Marketing Specialist

ScentSNAP (Contract)
08.2022 - 02.2023
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Boosted brand awareness by establishing strong web and social media presence.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
  • Created engaging content across multiple social media channels to drive organic growth.

Education

High School Diploma -

Eisenhower High School
Utica

Central Michigan University
Mount Pleasant

Skills

  • Strategy Implementation
  • Brand Development
  • Business Development
  • Marketing Operations Management
  • Marketing Automations
  • Growth Hacking
  • Customer Acquisition
  • Team Building

Timeline

Digital Marketing Director

NotLabeled (Contract)
10.2023 - 02.2024

Marketing Operations Specialist

Astronomic
12.2022 - Current

Digital Marketing Specialist

ScentSNAP (Contract)
08.2022 - 02.2023

Marketing and Business Development Manager

WireFuseMedia, LLC
10.2021 - 03.2023

High School Diploma -

Eisenhower High School

Central Michigan University

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Tyler Olson