Tyler Olson
Detroit,MI
Summary
Accomplished digital marketing and operations specialist with over a decade of experience in driving successful initiatives within startup environments. Skilled in full-stack digital marketing, brand development, and business operations, I have a proven track record of spearheading projects that enhance brand visibility and drive revenue growth.
Overview
3
3
years of professional experience
Work History
Marketing Operations Specialist
Astronomic
Austin, TX
12.2022 - Current
- Defined project scopes, cost estimates and schedules.
- Conducted development research prior to beginning the project.
- Enhanced operational and team practices to optimize project development.
- Managed timelines and meeting deadlines within budgetary limits.
- Built successful project plans covering objectives, resources and staffing to meet schedules.
- Assisted in the initial mobile app design
Digital Marketing Director
NotLabeled (Contract)
Austin, TX
10.2023 - 02.2024
- Directed the overhaul of NotLabeled's brand strategy and digital presence. Successfully repositioned the brand within the sustainable fashion and home textile industry.
- Created digital marketing campaigns using paid advertising and content ideation directly resulting in taking monthly recurring revenue from $0 to over $40,000 within just four months.
- Managed multi-channel marketing efforts, including SEO, email marketing, and targeted social media advertising, web development, and marketing assistants.
- Continually created, and optimized marketing automation technologies to enhance campaign efficiency and scalability, leading to improved lead generation and customer retention rates.
Marketing and Business Development Manager
WireFuseMedia, LLC
Austin, TX
10.2021 - 03.2023
- Led marketing and business development initiatives, significantly enhancing client acquisition.
- Developed and executed digital marketing campaigns that increased brand awareness and market penetration.
- Utilized analytics and market insights to drive business decisions, resulting in the implementation of cost-effective marketing solutions that maximized ROI.
Digital Marketing Specialist
ScentSNAP (Contract)
Austin, TX
08.2022 - 02.2023
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Boosted brand awareness by establishing strong web and social media presence.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Created engaging content across multiple social media channels to drive organic growth.
Education
High School Diploma -
Eisenhower High School
UticaCentral Michigan University
Mount PleasantSkills
- Strategy Implementation
- Brand Development
- Business Development
- Marketing Operations Management
- Marketing Automations
- Growth Hacking
- Customer Acquisition
- Team Building
Timeline
Digital Marketing Director
NotLabeled (Contract)
10.2023 - 02.2024
Marketing Operations Specialist
Astronomic
12.2022 - Current
Digital Marketing Specialist
ScentSNAP (Contract)
08.2022 - 02.2023
Marketing and Business Development Manager
WireFuseMedia, LLC
10.2021 - 03.2023
High School Diploma -
Eisenhower High School
Central Michigan University