Cover Letter
Overview
Work History
Education
Skills
Summary
30-60-90 Plan
Timeline

Tyler Oslage

Badger Liquor
De Pere,WI
4
years of professional experience

Dear Badger Hiring Managers.

I would like to thank you all for taking the time to review my application and myself as a potential candidate for the off-premise sales representative postion here at Badger Liquor. I am excited to submit my application with a passion for the sales and spirit industry, and I believe that I would be the best candidate for this role.

Over the past 14 months I have been preparing myself for a sales position and I feel that the work I have done so far has prepared me for this role. Since becoming a merchandiser I have taken initiative to expand my understanding of the spirit industry, I have gotten to understand each product, who the supplier of that product is, and how to effectivley build and market these products. Working alongside numerous different sales represenatives I have seen many different approaches and gained extremly vauable insight of what it means to be a sales representative at Badger Liquor. Working with these sales representatives I have learned the importance of meeting deadlines, territory managment, how to strategicly market products, and push new products into accounts.

I am excited to contribute my time and skills to meet and exceed expecations and set sales targets to help the company overall. With previous sales experience and what I have learned with my time at Badger, building relationships with buyers and other employees at each account is vital and my main priority to achieve my sales goals and the company goals as a whole. I am very eager to learn new things and challenge myself in any ways possible, collaboration and communication is an imporant part of my work ethic, I am comfortable asking for help when needed. sharing dieas, and learning everything I can from those around me. I believe that bringing my skills and effort to a team while supporting others will help everyone achieve their goals.

I am excited for this opportunity to bring my skills to a higher level at Badger Liquor and eager to discuss how I can contribute to the companies overall success. Thank you all again for taking the time to consider my application and I look forward to speaking to all of you in the future.

Work History

Merchandiser

1 Year 4 Months
Badger Liquor | 06.2025 - Current
  • Oversaw inventory level monitoring and managed rotating replenishment to support well-stocked cases across all accounts.
  • Inspected merchandise for quality to support consistent in-store presentation and organized appropriate display locations within accounts.
  • Built and maintained strong relationships with accounts and buyers across multiple territories.
  • Executed efficient store reset activities to ensure store readiness for special promotions and seasonal updates.
  • Collaborated with multiple sales representatives on day-to-day processes to maintain high efficiency and minimize errors within the market.
  • Managed communication with sales representatives when product inventory was low or out of stock within accounts.

Business Development Representative

11 Months
American Bolt Corporation | 05.2024 - 04.2025
  • Developed detailed plans to enhance sales management and prioritize long-term business goals.
  • Clearly communicated the value proposition to develop and close opportunities proactively using sales skills.
  • Oversaw assigned territory to maximize customer outreach and sales opportunities with good time management and continual follow-up
  • Generated self-sustaining business while collaborating with customers to provide leads for territory development.
  • Built lasting relationships within multiple levels of customer organizations within multiple fields.
  • Enhanced computer skills by utilizing various CRMs for effective sales management, using various CRMs like Business Edge, Omnitrac, and Pipedrive to manage sales through defined process.
  • Managed needs of over 80 customers simultaneously through effective prioritization and multitasking.

Night Loader

1 Year
Lee Beverage of Wisconsin | 05.2023 - 05.2024
  • Picked, received, and loaded orders using forklift and pallet jack, ensuring accuracy in inventory management and machine maintenance.
  • Worked with team members to move and load cargo properly and safely.
  • Collaborated with team members to safely and efficiently move and load cargo.
  • Trained team members on proper loading and unloading techniques, recording data and reinforcing compliance with safety procedures.
  • Familiar and trained in systems specific to operations management within a warehouse.

Beverage Distributor Helper

3 Months
General Beer Northwest | 05.2022 - 08.2022
  • Coordinated and monitored inbound and outgoing deliveries, keeping ahead of delays and other issues.
  • Tracked orders using functional systems and coordinated with warehouse workers to ensure proper storage and distribution of products.
  • Ensured safe handling of heavy items weighing between 50 and 100 pounds.
  • Ensured prompt delivery of products to customers' addresses.
  • Collected payments for delivered goods and organized related paperwork systematically.

Education

BBA - Business Administration Major, Public Health Minor

University of Wisconsin - Eau Claire | Eau Claire, WI | 05-2024
  • Participated on the Track & Field team at the University of Wisconsin Eau-Claire

Skills

Great adaptability and flexibility in high-stress environments.
Strong interpersonal communication skills.
Very detail-orientated.
High-efficiency motor to improve work pace and output.
Very knowledgeable with the wine and spirits industry

Summary

High-achieving Business Development Representative bringing expertise in marketing, sales and specific operations. Consults with customers while building strong relationships to increase sales numbers that achieve company goals.

A highly motivated employee with a desire to take on new challenges with a strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively and efficiently unsupervised to see through day-to-day processes.

30-60-90 Plan

Off-Premise Sales Representative Plan:

30 days-

  • Work with JC Reinke to discuss and establish the first set of goals and priorities in which I will need to be a successful sales representative and team member.
  • Discuss with JC and Andrew where an immediate attention is needed within key accounts. I also will work with JC and Andrew to learn the territory and any tips that will be helpful with establishing a good rapport with accounts to make sure I meet and exceed their expectations.
  • Meet with all accounts to establish a good plan to ensure a smooth transition and collect any information needed to be able to effectively communicate with buyers.
  • Work alongside other sales reps and take notes on how they plan out their week ahead of time and how they go about adding new products and points of distribution within each account.

60 days-

  • Set personal and team sales goals, after the first 30 days I will have a better understanding of my book, deals, and goals to be able to create a clear path moving forward to reach sales goals.
  • Create a pre plan for what I need to get done day-to-day before the start of each week so I have a clear schedule for what needs to be accomplished with effective time management.
  • Meet with JC to discuss previous 30 day performance and where to improve moving forward.

90 days-

  • Continue using my given resources to create a plan on how to get each account to get them where they need to be and hitting my own personal goals as well.
  • Try new approaches of selling or presenting new products to accounts. I will analyze my first 60 days and my approach to each account to ensure effective sales tactics and improve where need be.
  • Continue working with JC to see where I can improve my technique to make sure I am an effective sales representative and establish challenging but reachable goals.

Timeline

Merchandiser

Badger Liquor
06.2025 - CurrentRead More

Business Development Representative

American Bolt Corporation
05.2024 - 04.2025Read More

Night Loader

Lee Beverage of Wisconsin
05.2023 - 05.2024Read More

Beverage Distributor Helper

General Beer Northwest
05.2022 - 08.2022Read More

University of Wisconsin - Eau Claire

BBA from Business Administration Major, Public Health Minor
Read More
Tyler Oslage