Tyler Patel

After graduation I made a deliberate choice to take a gap year to pursue personal and professional growth opportunities. Due to 2 years of COVID my planned study abroad was impacted

• To further my understanding of the relationship between food and culture, I took the opportunity to travel and study the business of food in Ireland and Spain with a focus on sustainable farming
• Traveled to Fiji to help build a school and refurbish classrooms. The work to build structures and erect a water tower furthered my critical thinking, communications skills, and collaboration
• I am currently enrolled in a project management course, and I plan to sit for my Certified Associate Project Management exam to earn my CAPM in October.

Bojangles is a Regional Quick Service Restaurant Chain with 790 locations in the US and Internationally, specializing in the fried chicken industry whose competitors include Kentucky Fried Chicken, Chik-Fil-A and Popeye's. Bojangles was launching a new product menu and my role was to assist the in-house marketing team and external marketing agency under the direction of the Chief Marketing Officer.

• Completed market research to assess strengths and weaknesses of competitors' products
• Worked as part of a team to provide input into the development of print and tv advertising to improve visual content and increase impact to the target audience
• Assigned to a small team to monitor customer satisfaction and conduct localized community testing of new products
• Made store visits to ensure that franchisee owned locations and corporate owned locations rolled out new marketing content following established guidelines
• Participated in photoshoots for the new menu items and learned how to stylize products to make them appealing on camera for a large geographically diverse audience.

Princess Grace Foundation is an organization dedicated to upholding the legacy of Princess Grace of Monaco (Grace Kelly) through supporting emerging artists through career advancing grants. PGF was launching a new digital store front. Working with staff in Marketing and Editorial Departments, I helped to design marketing collateral for a joint campaign with the high-end luxury brand Cartier and The Princess Grace Foundation.

• Researched the social and cultural impacts of Princess Grace of Monaco on fashion trends during her lifetime in order to help build an online marketplace to sell items related to her fashion trends
• Researched the history and cultural relationship of Cartier's brand and products in relation to Princess Grace of Monaco
• Through this work I assisted the team to identify lifestyle items that complimented Princess Grace history and Cartier's luxury goods
• Using Microsoft Office, Adobe Photoshop, and Apples Final Cut Pro, I was a key contributor to the creation of the graphics and digital image placements for the campaign materials
• Using cultural analytics, I was able to help the marketing staff identify opportunities to tie products to customer segments that aligned to the Foundation's strategies and their followers.

Self-Employed Gig worker delivering orders and shipments while meeting tight deadlines.

• Navigated through Charlotte, NC in a safe and efficient manner to make food deliveries to people during the COVID pandemic and weekends during high school
• Analyzed and designed my food pick up deliveries to make the most efficient use of my time and fuel to maximize my earnings.

Red Ventures owns one of the largest portfolios of digital companies that brings consumers and brands together through powerful, customized online experiences. They own and control a wide array of companies and focus on driving SEO for their clients.

• As an intern on the Apple music digital marketing team my role was to create digital advertisements and use data analytics to identify a target audience for the music streaming platform
• Working as part of a project team my role was to identify and plan the work tasks to conduct focus groups and collect and tabulate results for further analysis
• Using a cross section of data, I highlighted for the team effective marketing methods to reach a younger audience
• I performed a social cultural analysis of the typical audience for key competitors to Apple's music offering and identified the features that most appealed to a segment of the target audience
• I was selected to present the findings to the Apple Music team at Red Ventures.

• Worked part-time in evenings and weekends during the school year as a food runner in a highly populated restaurant environment
• Assisted the food preparation staff with garnishing special, made to order dishes
• Double-checked orders for completeness and resolved customer issues, as necessary.