Tyler Poelking
Los Angeles,California
Summary
Dynamic Content Creator and Data Scientist with a proven track record of driving content strategy and audience growth for a leading content agency. Adept in leveraging analytics to inform decision-making and content optimization. Pioneered a tech education YouTube channel with a mission to make learning new and useful technology fun and enjoyable for the masses. Recognized for leadership in directing high-profile production events and executing data-driven content creation that resonates with a broad audience.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Founder and CEO
tyteachestech
01.2023 - Current
- Built a robust online presence of 43k+ followers and video viewership surpassing 4.5 million and engagement rates well above average across multiple platforms
- Designed data-driven methods to inform multiple aspects of the content ideation and creation process, resulting in reels surpassing 250k views with exceptional engagement
- Created compelling tech education content within the Apple ecosystem, marrying clarity with creativity to produce tutorials that not only educated but also entertained, significantly enhancing community interaction with high engagement rates across Instagram and TikTok
- Revolutionized content production workflows through automation in Final Cut Pro, employing Keyboard Maestro to streamline editing processes, alongside mastering and incorporating software tools like Notion and Raycast to enhance the practicality and efficiency of technology in everyday use.
Senior Data Science Consultant
MyDrugCosts
04.2021 - Current
- Revolutionized myDrugCosts' digital platforms by implementing Heap analytics to enhance user experience, resulting in the creation of an Executive Summary Dashboard that transformed raw data into executive-level insights, optimized onboarding workflows to minimize user drop-off, and informed a strategic shift towards a mobile-app-centric approach based on superior retention analytics
- Orchestrated a comprehensive analysis of prescription data against a spectrum of savings opportunities, guiding the company's partnerships with pharmacies and the formulation of an in-house savings program. This data-driven approach projected optimal ROI for users, myDrugCosts, and corporate clients, underpinning key decisions on app development and cost-saving structures.
- Developed a VBA macro to streamline the production of Savings Opportunity Reports, reducing the process from a week to approximately one hour and enhancing the
accuracy and integrity of the data analysis.
Chief Videographer and Technology Strategist
Treble (Content Agency)
04.2021 - 01.2023
- Elevated the client's YouTube channel from 17k to over 220k subscribers, catalyzing diverse income streams with an AdSense revenue of approximately $50,000, thereby solidifying a commanding presence in the industry
- Orchestrated comprehensive content production, from videography to social media curation, boosting direct student engagement and online course sales, and securing over $150k in brand-sponsored partnerships
- Originated and deployed various branded content verticals, including innovative podcasts and music series, enriching the client's digital presence and forging distinct brand segments that enhanced identity and revenue opportunities
- Led a skilled team of videographers and editors, fostering a collaborative environment that yielded engaging content, significantly growing the audience and strengthening the brand's digital footprint.
Cognitive & Analytics Consultant
IBM
10.2018 - 03.2021
- Worked with numerous Fortune 100 businesses, identifying opportunities for data science solutions to big-ticket problems, developing solution architectures, and working as an experienced Individual Contributor
- Reviewed current analytics implementations and provided recommendations for realignment to customer KPIs or technical best practices.
- Created business and technical requirements documentation and developed solution designs for analytics implementation.
- In one month improved and integrated new demand forecasting modeling techniques into a production codebase to increase aggregated accuracy by 17% for consumption and 5% for shipments
- Generated analytical business insights for a top 5 insurance company and provided recommendations to help maximize employee schedules to reduce turnover, estimating to save $2 million in rehiring
- Supported IBM's IoT/AI Solution for demand forecasting and automated cooking
- Being in live stores, diagnosed core issues and served as the communication middleman between IBM and the client while managing Kubernetes clusters, analyzing potential enhancements with SQL/Python, and ensuring properly configured Node-Red deployments.
Senior Data Science Consultant
MyDrugCosts
05.2015 - 08.2015
- Developed a VBA macro to streamline the production of Savings Opportunity Reports, reducing the process from a week to approximately one hour and enhancing the accuracy and integrity of the data analysis.
Education
Bachelor of Science - Data Science
Ohio State University
Columbus, OH05.2018
Skills
Skills
- Content Creation & Editing: Proficient in Final Cut Pro and Premiere Pro with expertise in visual storytelling, rapid content editing, and engaging cinematography
- Data Analytics & Automation: Skilled in SQL, Python, VBA, and utilization of Heap for user experience insights Innovator in streamlining video editing workflows through Keyboard Maestro*
- Leadership & Production: Proven leadership in team management, live event direction, and post-production, with a track record of driving content strategy and enhancing audience growth
Certification
- Notion Essentials Badge
- Influential educator on YouTube with 45k+ followers and viral content
Personal Mission
Committed to demystifying technology and making it accessible and enjoyable for a diverse audience, transforming the traditional learning landscape into a vibrant and engaging experience.
Timeline
Founder and CEO
tyteachestech
01.2023 - Current
Senior Data Science Consultant
MyDrugCosts
04.2021 - Current
Chief Videographer and Technology Strategist
Treble (Content Agency)
04.2021 - 01.2023
Cognitive & Analytics Consultant
IBM
10.2018 - 03.2021
Senior Data Science Consultant
MyDrugCosts
05.2015 - 08.2015
Bachelor of Science - Data Science
Ohio State University
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