Tyler Rafeldt
Newbury,MA
Summary
Results-oriented professional with 8+ years of experience and a proven knowledge of campaign management, mobile user acquisition, and app store optimization techniques.
Overview
7
7
years of professional experience
Work History
MOBILE APP MARKETING MANAGER
Chewy
10.2021 - 06.2023
- Managed $21MM in yearly marketing budget with 30% growth in KPIs YoY.
- Constantly A/B tested campaigns for growth on key networks such as Google ads, Apple Search ads, and Facebook.
- Built customer re-engagement programs to help recover lapsed users.
- Developed SKAN strategy for iOS including schema optimization and campaign re-structuring.
MARKETING MANAGER, USER ACQUISITION
Kongregate
01.2018 - 10.2021
- Managed complete life-cycle marketing plans for 17 different Mobile Apps including go-to-market strategies, optimizations for deep-funnel metrics such as ROAS, and creative A/B testing.
- Built strategy for iOS 14 transition through assessment of MMP recommendations, individual network requirements, and SKAdnetwork framework.
- Collaborated with internal and external creative teams to conduct ASO testing for improving install rate. Also collaborated with developers to implement deep-linked incentives for re-engagement campaigns.
ASSOCIATE MARKETING MANAGER, USER ACQUISITION
Kongregate
01.2018 - 01.2019
- Researched developing trends to stay updated with new ideas and marketing practices.
- Used data analytics to track lead generation campaigns and improve quality.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
ANALYTICS EXECUTIVE
Essence Global
02.2017 - 01.2018
- Executed brand studies for Google through SQL and Python based analysis.
- Setup pre/post tests for incrementality studies on the potential uplift of brand metrics such as purchase intent and brand awareness.
ASSOCIATE ACCOUNT MANAGER
Essence Global
01.2016 - 01.2017
- Executed Brand campaigns for HP, Google, Nest, Method, and Intuit.
- Directly manged $20 million in brand campaigns over the course of 1 year.
Education
B.S - Business Administration
BABSON COLLEGE
Babson Park, MA05.2015
Skills
- SQL
- HTML
- Tableau
- Visual Basic/Excel
- Mobile User Acquisition Strategy
- Google Ads Certification
- Mobile Measurement
Timeline
MOBILE APP MARKETING MANAGER
Chewy
10.2021 - 06.2023
ASSOCIATE MARKETING MANAGER, USER ACQUISITION
Kongregate
01.2018 - 01.2019
MARKETING MANAGER, USER ACQUISITION
Kongregate
01.2018 - 10.2021
ANALYTICS EXECUTIVE
Essence Global
02.2017 - 01.2018
ASSOCIATE ACCOUNT MANAGER
Essence Global
01.2016 - 01.2017
B.S - Business Administration
BABSON COLLEGE
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