Tyler Roussell
Gainesville,GA
Summary
Accomplished VP of Marketing with a proven track record adept in integrated marketing and partnership development. Spearheaded strategies resulting in a significant increase in brand awareness and customer acquisition. Excelled in fostering team productivity and engagement, showcasing exceptional leadership and creative direction skills.
Overview
8
8
years of professional experience
Work History
VP of Marketing
Slack
01.2021 - 10.2024
- Developed and executed integrated marketing strategies that aligned with organizational growth goals, leading to a 35% increase in brand awareness and customer acquisition year-over-year.
- Managed selection and onboarding of a modern mar-tech stack, enhancing team efficiency and effectiveness by 30%.
- Optimized demand operations by implementing data-driven approaches to campaign execution and budget allocation, resulting in a 50% greater ROI compared to the previous year.
- Oversaw performance outcomes of regional growth marketing teams, driving a culture of accountability and excellence to increase pipeline production by 45%.
Director of Growth Marketing
Shopify
07.2018 - 12.2020
- Partnered with sales and regional marketing teams to define growth strategies, resulting in a 20% increase in market penetration in strategically identified regions.
- Collaborated with partner marketing teams to design initiatives aligned with overall pipeline goals, achieving a 35% increase in engagement from partner channels.
- Cultivated relationships with external agencies, vendors, and technology partners, ensuring timely execution of marketing programs and initiatives under budget by 15%.
- Championed continuous testing and optimization methodologies that improved campaign performance metrics by 25% year-over-year.
- Mentored and expanded the growth marketing team, instilling a culture of continuous improvement, resulting in a 30% increase in team productivity and a 40% improvement in team engagement scores.
Marketing Director
Palo Alto Networks
03.2017 - 06.2018
- Played a pivotal role in the execution of a comprehensive digital marketing strategy, leveraging analytics software to track and optimize performance, resulting in a 15% increase in marketing ROI.
- Designed and oversaw programs that built strong customer journeys, significantly strengthening enterprise and mid-market customer acquisition, achieving a 50% increase in new customer onboarding during 18 months.
- Implemented CRM systems and content management initiatives that streamlined processes and improved lead conversion rates by 30% within the first year, contributing to efficient lead nurturing and increased customer engagement.
Education
BBA - Business
Albany State University
Albany, GA12-2016
Skills
- Marketing analytics
- Partnership development
- Digital advertising
- Social media
- Social media expert
- Special events planning
Affiliations
- Alpha Phi Alpha Fraternity Inc.
Timeline
VP of Marketing
Slack
01.2021 - 10.2024
Director of Growth Marketing
Shopify
07.2018 - 12.2020
Marketing Director
Palo Alto Networks
03.2017 - 06.2018
BBA - Business
Albany State University
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