Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Tyler Schaefer

Tyler Schaefer

Denver,United States

Summary

Results-driven Social Media Specialist with 8+ years of experience managing multi-platform campaigns for aviation education brands. Achieved exceptional organic growth including 45,000 TikTok followers (from 9), 38,000 YouTube subscribers (from 1,000), and 10 million annual organic views across platforms. Expert in educational content creation, video production using Final Cut Pro and DaVinci Resolve, and AI-assisted content strategies. Proven track record managing social media for multiple brands simultaneously while driving measurable engagement and community growth in specialized industries. Proficient in advanced analytics, multi-platform scheduling, and translating complex technical subjects into engaging social content.

Overview

14
14
years of professional experience

Work History

Social Media Specialist

Spartan College of Aeronautics & Technology
02.2022 - Current
  • Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
  • Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
  • Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
  • Obtained, attributed and wrote compelling captions and other text for photos, video, and other graphics for both print and online use.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.

Social Media Specialist

Chick-fil-A
11.2021 - 04.2022

Here's a more polished version of your Chick-fil-A accomplishments:

Expanded digital footprint by launching company presence on new social media platforms and significantly growing engagement across existing channels (Facebook, Instagram, Pinterest)

  • Created compelling content including e-newsletters, web copy, blog posts, and social media campaigns that drove customer engagement and brand awareness
  • Developed comprehensive social media strategies that identified target audiences and successfully acquired new customers through strategic platform optimization
  • Delivered actionable market intelligence by conducting research, analyzing consumer data, and producing detailed short and long-term forecasting reports for leadership
  • Pioneered innovative market development approaches through data acquisition, competitive analysis, and collaboration with internal teams and external partners

Social Media Manager

Fading West
01.2020 - 02.2021
  • Orchestrated integrated marketing campaigns from concept to execution, including comprehensive budget planning, creative content ideation, and strategic implementation timelines
  • Analyzed customer engagement metrics and website analytics to generate actionable insights, producing detailed performance reports that informed data-driven improvements to future campaigns
  • Produced high-converting content across multiple channels, including e-newsletters, website copy, blog articles, and social media content that enhanced brand visibility and customer engagement

Media Production Specialist

Children's Hunger Fund
04.2017 - 01.2020
  • Architected comprehensive social media strategy across Twitter, Facebook, and Instagram platforms, delivering exceptional growth with 275% increased engagement and 165% higher impressions within one year
  • Produced high-impact promotional videos for nationwide fundraising events and awareness campaigns, creating compelling visual narratives that supported organizational mission and donor engagement
  • Led visual content creation by directing videography and photography at regional events and fundraisers, building a robust content library for future marketing initiatives

Director of Audio Visual

Pacific Palisades Presbyterian Church
01.2012 - 06.2018
  • Conceptualized, produced, and distributed 20+ documentary films showcasing global volunteer mission work, creating powerful visual testimonies that connected congregants with worldwide ministry impact
  • Managed comprehensive visual documentation of all church events and fundraising initiatives over seven years, establishing consistent brand storytelling and maintaining extensive media archives
  • Orchestrated technical production elements including lighting design, audio engineering, and visual systems for weekly services and special events, ensuring seamless worship experiences for large congregations

Education

Associate of Arts - Tv, Production

Santa Monica College
Los Angeles, CA
06-2014

Bachelor of Arts - Radio, Television, And Digital Communication

California State Northridge
Northridge, CA
06-2020

Skills

  • Social media strategy
  • Content generation
  • Video Editing
  • Marketing strategy
  • Social media expert
  • Visual storytelling
  • Adobe creative suite

Timeline

Social Media Specialist

Spartan College of Aeronautics & Technology
02.2022 - Current

Social Media Specialist

Chick-fil-A
11.2021 - 04.2022

Social Media Manager

Fading West
01.2020 - 02.2021

Media Production Specialist

Children's Hunger Fund
04.2017 - 01.2020

Director of Audio Visual

Pacific Palisades Presbyterian Church
01.2012 - 06.2018

Associate of Arts - Tv, Production

Santa Monica College

Bachelor of Arts - Radio, Television, And Digital Communication

California State Northridge