Tyler Schaeffer

Strategic consultancy driving brand transformation, marketing performance, and cross-cultural business communications.

• Train and coach U.S. and international executives in business-English communications, presentation, and cross-cultural fluency for brand marketers and media agencies.
• Created over 30 major brand and media agency sales relationships for leading multicultural media organizations—ODK Media, Asian American digital streamer, and Hispanic Communications Network, consumer education agency.
• Chief Strategist for Katerva, "Accelerating The Future," achieving global recognition across academia, finance, and business for identifying, enabling, awarding sustainability innovations.
• Led launch of Leadership Conversations book, reaching Amazon's Top 10 Business list.

Recruited to direct global media strategy and $1 Billion portfolio for American Express and Estée Lauder Companies, exceeding agency expectations and all AMEX business objectives over five years.

• Revitalized senior management relationships and improved global brand performance.
• Launched AMEX Plum Card, their most successful small-business card debut in history.
• Drove 10%+ growth in acquisition, usage, and brand equity by integrating brand + performance media budgets.
• Engineered breakthrough marketing and media content partnerships with ABC, FOX, Project Runway, U.S. Open Tennis, CES-NBCU.
• Directed global teams of 20–75 staff across markets, fostering innovation, diversity, and excellence.
• Testimonials – Marc Goldstein, CEO Mindshare NA: “He brought energy, insights, and a wonderful attitude to both team and clients.”
• Testimonials – Nancy Smith, VP Global Media AMEX: “You built a diverse, expert team delivering

new levels of quality and service.”

Architected holistic global brand + product strategies uniting creative storytelling and performance media.

• Drove Samsung Electronics to surpass Sony as the #1 electronics brand through innovative media, entertainment, and tech partnerships.
• Created a $100 Million Samsung–GE–NBCU partnership featured in GE's Annual Report.
• Pioneered creative product integrations for Samsung in global hit movie, The Matrix, CNN, MTV, YES Network, and Time Warner Center—defining the next era of brand storytelling.
• Delivered cross-sector growth for over 20 major brands including JPMorgan Chase, MetLife, AT&T, IBM, Marriott, Frito-Lay, Jamaica Tourist Board, Lucent, Avaya, BVI Tourist Board, Brown Forman, Campbell's, Citicorp, Compaq/HP, DEC, Fairmont, Fila, IRS, Lorillard, Motorola, NCR, NY Times, PWC.
• Testimonials – Brendan Ryan, Chairman FCB: “You thrived for 25 years — a larger-than-life contributor everyone knew and respected.”
• Testimonials – Peter Weedfald, SVP Samsung Electronics: “Tyler’s creative energy and business judgment make him a standout market leader.”