TYLER SHOCRYLAS
Johns Island,SC
Summary
Experienced technology product leader with a proven track record of driving successful product strategies and delivering exceptional business outcomes. Possessing a deep understanding of market dynamics and customer needs, I have led cross-functional teams to develop and launch innovative products that have consistently achieved market success. With a strategic mindset and strong leadership abilities, I am dedicated to driving growth, fostering customer satisfaction, and maximizing profitability through effective product planning and execution.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Product Manager
Young Presidents’ Organization
2022.09 - Current
- Support the advancement of YPO’s digital ecosystem through the development and execution of product strategy to deliver digital services to more than 30K executives globally
- Deployed a new member portal and successfully onboarded 60K+ members into the platform
- User engagement on the platform has grown by over 20% in comparison to YPO’s previous solution
- Work with appropriate cross-departmental business owners to identify and rationalize new features and functionalities, identify problem areas, and coordinate the development and execution of agreed upon priorities
- Conduct comprehensive market research and analysis to identify emerging trends and customer needs, driving product innovation and differentiation
- Introduced AI into our new member onboarding experience in an effort to reduce time to completion by 30%
- Responsible for UX/UI across both mobile and web to ensure all customers have a seamless experience.
Product Manager
Aflac Growth Solutions
2020.12 - 2022.09
- Develop, build, and deploy virtual technologies to the distribution organization as a new alternative to face-to-face sales
- Deployed an app that allowed Aflac’s sales organization to communicate with new and existing policyholders via SMS that also provided customers with access to digital marketing materials from their phone
- Initial pilot results report over 2X business written in accounts leveraging the app
- Led the development and implementation of Aflac’s account specific websites delivered through AWS cloud which has resulted in more than 80K unique sites created by over 5.5K unique users within the first year
- The sites are associated with a 4.5% increased lift over baseline which continues to grow
- Heavy focus on digital transformation to equip teams with new technologies and revamping technological processes leveraging lean agile for collaboration and devops for deployment
- Digitized applications with a B2C, omnichannel mobile-first approach, especially through pandemic with a higher need for virtual communication
- Collaborate with sales organization, compliance, and legal to develop product marketing strategies to include case studies, customer focused presentations, best practice videos, broker value propositions, and various other sales enablement content
- Video content associated with my product portfolio maintains a 60% view rate by Aflac’s field force
- This represents a 20% higher view rate over comparative products when accessed through Aflac’s self-serve agent social-hub.
Manager, Inforce Growth Technology and CRM Strategy
Aflac Growth Solutions
2019.01 - 2020.12
- Designed and gained companywide support on technology focused national sales strategies geared towards Aflac’s inforce business
- Successfully implemented an automated process in 2019 to retain and reassign sales opportunity that resulted in $1.5M+ growth in its first year
- Partnered with legal to propose solutions to top level executives to regain access to policyholders in one of Aflac’s largest accounts by offering new technologies to drive an additional $500K+ in renewal business
- Responsible for all existing account focused marketing campaigns to include new technology product launch, account retention, and dormant account reactivation
- Drove Aflac’s new dental and vision dormant account campaign through identification of target accounts within Aflac’s book of business, the creation of account mailings, and the development of digital account messaging
- This particular campaign resulted in a 15% reactivation rate amongst the target account population and helped shape Aflac’s corporate retention strategies
- Built and managed the long term vision for Aflac’s suite of CRM technologies which included both Salesforce and Microsoft Dynamics
- Provided results driven data to executive leadership on the various initiatives driven by the Inforce Growth and CRM Strategy team
- Partnered with the analytics division to deliver Aflac’s first tableau based initiative reporting dashboard.
Manager, Strategic Asset Management Planning
Aflac Strategic Asset Management
2017.08 - 2019.01
- Oversaw the Strategic Asset Management division’s processes supporting short-term and long-term strategic plans and sales growth initiatives driven by the implementation of technology focused solutions
- Guided the integration of corporate-level strategic initiatives within established business, functional, and budget resources
- Executed reporting and analysis of financial and operating data, including cost-benefit analyses, and performance assessments
- Defined and developed the tools to gauge the progress and impact of the strategic plan.
Financial Consultant
Aflac U.S. Sales Support Planning
2016.04 - 2017.08
- Led multiple divisional reorganizations by working closely with direct reports in various departments throughout the company
- Achieved $20M in savings and created the 1st presale and post-sale environment at Aflac geared towards driving broker sales growth and superior internal and external client satisfaction
- Liaised with all US Operations divisions at the direction of the COO to identify areas and various product lines that would lead to sales growth
- Analyzed sales compensation and bonus to manage successful sales leadership and reach division level sales goals
- Worked in tandem with Financial Planning & Analysis to deliver profitability objectives to executive leadership and acted as project lead to design the financial modeling and metrics behind the objectives
- Identified and made recommendations on changes to the division level organization chart to increase efficiency and effectiveness across all business units.
Sr. Budget Analyst
Aflac Broker Channel Financial Operations
2015.09 - 2016.04
- Designed, implemented, and managed a $100M+ budget which supports 130 Business Sales Professionals and 200 employees in Business Operations
- Single handedly integrated the financial operations of Aflac Benefit Solutions into the Aflac Broker Channel
- Worked closely with senior leadership on strategic planning for 2016 and 2020 vision.
Budget Analyst
Aflac Benefit Solutions
2014.11 - 2015.09
- Prepared results driven presentations for the President and COO of Aflac and reporting to this audience on a weekly basis
- Established and maintained effective financial and operational information systems and chronological and specialized project reference files to meet current reporting needs and future enhancements
- Performed research and analysis to provide the operations and financial business units with timely, accurate, and meaningful information through monthly Variance and Forecasting reports
- Prepared department reports that provide senior management information on all areas of cost, staffing, and revenue
- Worked closely with senior leadership on strategic planning build-out for future company expansion.
Financial Analyst
Citco Fund Services Inc.
2013.07 - 2014.09
- Prepared daily trade, position, and cash reconciliations for brokers and clients
- Reduced many Hedge Funds reconciliation timing across multiple departments by restructuring client processes and introducing new macros to different teams resulting in more efficient employee utilization
- Monitored and analyzed daily portfolio pricing through use of financial modelling
- Leveraged knowledge of highly sophisticated investment vehicles including derivatives.
Financial Analyst
Manulife Financial
2010.05 - 2012.01
- Managed and executed Mainframe and PC based programs to balance daily loan, interest, and premium accounts; totaling 1,500 daily transactions
- Enhanced usability and accuracy of reporting system which had a direct impact on share price
- Gathered and analyzed data to upgrade existing clients to new service offerings in order to maintain annuity stream
- Worked within investment funds and analyzed appropriate client payment allocations.
Education
Master of Business Administration -
Columbus State University
Columbus, GA01.2022
Bachelor of Commerce - Accounting
Dalhousie University
Halifax, NS01.2013
Skills
- KPI Tracking
- Project Planning
- Product Strategy
- Product Lifecycle Management
- Product Roadmaps
- Data-driven decision-making
- Product Vision and Strategy
- Agile Software Development
- Cross Functional Leadership
- User and UX Research
- Wireframe Design
Certification
- MIT Sloan Executive Education: Executive Certificate in Digital Business, September 2024, Accelerating Digital Transformation with Algorithmic Business Thinking, Artificial Intelligence in Health Care, Internet of Things: Business Implications and Opportunities, Strategy for Startups: From Idea to Impact
- BluHound Solutions Certified Product Owner, 2021
Volunteer Experience
Metro Community Housing Association, Halifax, NS, 09/2013, 09/2014, Member of the Board of Directors, Worked as a board member for a not for profit organization that provides support and residential solutions to individuals that have experienced mental health difficulties., Made recommendations in Finance, Accounting, and Business Strategy, Specific focus on real estate investment requiring analysis of cost savings associated with relocation of head office and acquisition and sale of new and existing client housing, Liaised with government officials to increase funding for the organization, Provided extensive knowledge in not for profit accounting methods such as restricted funding and exposure to approval of financial statements, Individually provided an 80 page analysis on relocation of head office to deliver cost savings. The organization proceeded with my recommendation and as a result will save over $25K annually.
Timeline
Product Manager
Young Presidents’ Organization
2022.09 - Current
Product Manager
Aflac Growth Solutions
2020.12 - 2022.09
Manager, Inforce Growth Technology and CRM Strategy
Aflac Growth Solutions
2019.01 - 2020.12
Manager, Strategic Asset Management Planning
Aflac Strategic Asset Management
2017.08 - 2019.01
Financial Consultant
Aflac U.S. Sales Support Planning
2016.04 - 2017.08
Sr. Budget Analyst
Aflac Broker Channel Financial Operations
2015.09 - 2016.04
Budget Analyst
Aflac Benefit Solutions
2014.11 - 2015.09
Financial Analyst
Citco Fund Services Inc.
2013.07 - 2014.09
Financial Analyst
Manulife Financial
2010.05 - 2012.01
Master of Business Administration -
Columbus State University
Bachelor of Commerce - Accounting
Dalhousie University
- MIT Sloan Executive Education: Executive Certificate in Digital Business, September 2024, Accelerating Digital Transformation with Algorithmic Business Thinking, Artificial Intelligence in Health Care, Internet of Things: Business Implications and Opportunities, Strategy for Startups: From Idea to Impact
- BluHound Solutions Certified Product Owner, 2021
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