Tyler Williams

• Exhibit the highest levels of respect, integrity, sincerity, and professionalism in dealing with others.
• Attain sales, distribution and profitability goals for the assigned area.
• Develop relationships with and motivate distributor salespeople during sales meetings, ride-withs, etc. to open and service both on and off-premise accounts.
• Communicate approved programs and marketing initiatives to distributors and assist in their implementation.
• Educate salespeople and key accounts as to the unique characteristics of J. Lohr wines, our estate vineyards, people, production methods, sustainability initiatives, appellations, and how they fit into our competitive set.
• Conduct seminars, tastings, and winemaker dinners.
• Research and develop key account and target lists.
• Utilize sales tools effectively to grow existing business, identify new opportunities, make placements and track key initiatives.
• Track and report on the effectiveness of programs, and recommend corrective action to the Regional Manager.
• Assist in the execution of national programs throughout the area.
• Work with other managers and regions to provide support when needed.
• Produce timely sales activity and expense reports.
• Cooperate with personnel in other departments to ensure the best overall results for the winery.
• Maintain a high level of safety awareness in all aspects of the job, including while driving, handling cases of wine, participating in tastings, and entertaining distributors and customers.

• Company Overview: Develop and maintain relationships with customers and distributor partners
• Maintain and expand sales of the Congo Brands portfolio through the execution of On-Premise promotional activity in key designated accounts
• Communicate product information and features to customers
• Provide point-of-sale material and training/education to key accounts
• Participate in team meetings and contribute to team goals
• Work with and assist the On-Premise Director in building an annual business plan, including sales, distribution, and promotional efforts
• Provide best practice sharing and coordinate in market execution/activation drives against key market/account initiatives and new item launches
• Manage and maintain inventory levels
• Financial Management – Local A&P – Advertising & Promotion) and T&E – Travel & expense)
• Develop and maintain relationships with customers and distributor partners

• Company Overview: Work in collaboration with company supplier partners in achieving pre-determined monthly and yearly sales objectives
• Plan, design, and conduct educational product presentations
• 1 of 17 representatives (division consisted of 100+ employees) to be brought back to the on-premise division for the Southern California region post Covid furloughs
• WSET level 2 certified
• Built strong relationships with owners/buyers in major San Diego cities such as Del Mar, La Jolla, Downtown, Little Italy, and North Park
• Work in collaboration with company supplier partners in achieving pre-determined monthly and yearly sales objectives

• Company Overview: Maintain the sales and distribution of old and new Wine Warehouse products in every chain store in my territory
• Research and analyze the sales trends for each account; understand the business strategies of each chain; and the practices of each chain decision maker to persuade local chain store decision makers to purchase company products
• Effectively use point-of-sale materials to enhance sales by promoting products resulting in additional sales
• Maintain the sales and distribution of old and new Wine Warehouse products in every chain store in my territory